Public relations once consisted of writing an endless amount of press releases, compiling crisis communications plans and coming up with crafty PR events that would bring the public closer to the client. While these are still elements of the job, no one could have guessed the leaps and bounds PR would consistently make. New technology and social media platforms are making the world smaller, allowing people to connect to news in real time and transforming our lives into a constant strain for more. In PR, we’ve always had to stay…