Eliza Bianco

Senior Public Relations Manager

Public Relations Trend Watch 2014

Public Relations Trend Watch 2014

As public relations professionals, we are constantly bombarded with end-of-year roundups, trend reports and predictions for the year ahead. Because our business requires us to constantly monitor media outlets, the number of these roundups is magnified for us. We’re not only aware of roundups related to our niche, but to those of our diverse and unique clients. Our business is staying up to date on their business. Over the past few weeks I’ve had the opportunity to “look back” with the rest of the industry and think about how PR…

Elements of a Successful Media Relations Strategy

Elements of a Successful Media Relations Strategy

Media relations, like most elements of public relations, is not a one-size-fits-all strategy. Your targeted media outreach will need to be adapted specifically to your goals and objectives. Are you launching a new line from an international fashion brand? How about sharing the news of a brand new iPhone app? Or what about a celebrating a local restaurant opening? It doesn’t take a PR guru to tell you that the strategy for these cases would be vastly different. Each of these scenarios is going have a different PR goal, and…

The Benefits of Proactive Messaging

The Benefits of Proactive Messaging

While working in the Public Relations industry, one is constantly bombarded with the fact that the media and communication industries are constantly changing. With digital giants acquiring major print outlets and new social media platforms popping up on a daily basis, we are certainly engrained in these changes and witness them every day. More and more, the media landscape seems to be at odds with the technology world. This is evidenced by the fact that bloggers have begun to outnumber seasoned print journalists. As a result the publicist’s audience is…

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Facebook officially launches mobile app, educational site for video creators https://t.co/5bIVCDZbUD