The search landscape is changing every day. From algorithm updates to Google employees dropping bombs on Twitter, good SEOs (search engine optimizers) are constantly updating and shifting their search strategy to keep up with the latest methods. In the last few years, Voice Search has been a hot topic among SEOs, as the strategies and even content types these searches work well with are quite different than those from traditional search. With the meteoric rise of voice assistants (Google Home, Amazon Alexa, and Samsung’s Bixby, just to name a few)…

It’s officially fall and Overit is getting ready to hit the road for conference season! Members of our team are traveling around the country over the next few months to attend, speak, and exhibit at events of all kinds – if you’re in any of these areas, we’d love to see you there! Here’s where you’ll find us: PRSA Association/ Nonprofit Conference October 6, Austin, TX Catch our CMO and resident content expert Lisa Barone at PRSA’s Associations and Nonprofits conference in Austin on Saturday, October 6. She’ll be in…

Voice search. Voice applications. Voice technology. Once a buzzword, voice technology is quickly becoming a necessity for brands who want to form deeper, more meaningful relationships with their customers and target audience. With over 55% of US households predicted to own a voice-enabled smart speaker by 2022, this growing market is set to offer significant opportunities to the brands that embrace it in the coming years. What is a Voice Application? Voice Applications are platforms that use voice technology to accomplish a variety of goals. From Amazon’s Alexa, to “Ok…