Jose Romero

What The Dark Knight Teaches Us About Marketing

What The Dark Knight Teaches Us About Marketing

This month, during a recent Lunch & Learn for the Overit team, I had a chance to speak about two of my passions: marketing and The Dark Knight. Specifically, the marketing lessons we can derive from the film and how we can apply them in the field. I know it sounds like a stretch, but hear me out… (WARNING: Spoilers ahead!) As a fan of Batman, the character, I obsess over The Dark Knight and find that every time I watch the film I’m able to pick up something I…

Building Personas Into Your Marketing Strategy

Building Personas Into Your Marketing Strategy

“Personas, is that Spanish?” The short answer – yes, “persona” is Spanish for “person.” In marketing terminology, personas mean people identification – to put it simply. You’ve probably heard the term by now, but what exactly is a persona and how does it fit into your marketing strategy? Marketing definition: A persona is an aggregated collection of data, segmented into a target audience group – represented by a single individual profile. Confused? That’s okay, keep reading… Personas are all about client identification. As marketers, we think we have a pretty…

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