Jose Romero

GDPR: What Does it Mean and Why Should You Care?

GDPR: What Does it Mean and Why Should You Care?

If you’re an email marketer, you’ve probably been hearing “GDPR” thrown around a lot lately, it stands for the General Data Protection Regulation. If you haven’t already, you need to start preparing for it, especially if you’re doing any business internationally or collecting personal information from citizens of Europe. This new European legislation can and will affect the way you collect, manage, and send to email contacts in your database. Starting May 25, 2018, this legislation will become enforceable internationally. *As a general rule of thumb, even if you do…

The “Death” & Rebirth of Email Marketing

The “Death” & Rebirth of Email Marketing

If you haven’t heard, Facebook has started testing an alternate newsfeed for unpaid business page posts. The rollout has been slow but in the countries it has been tested in, the results aren’t looking too promising for small businesses.  It’s now even more important – no, necessary – that small businesses build and cultivate email marketing lists as their own personal assets rather than relying on third parties, like Facebook, to drive web traffic and sales. Déjà vu, anyone? If you remember a few years back, 2013 to be exact,…

What The Dark Knight Teaches Us About Marketing

What The Dark Knight Teaches Us About Marketing

This month, during a recent Lunch & Learn for the Overit team, I had a chance to speak about two of my passions: marketing and The Dark Knight. Specifically, the marketing lessons we can derive from the film and how we can apply them in the field. I know it sounds like a stretch, but hear me out… (WARNING: Spoilers ahead!) As a fan of Batman, the character, I obsess over The Dark Knight and find that every time I watch the film I’m able to pick up something I…

Building Personas Into Your Marketing Strategy

Building Personas Into Your Marketing Strategy

“Personas, is that Spanish?” The short answer – yes, “persona” is Spanish for “person.” In marketing terminology, personas mean people identification – to put it simply. You’ve probably heard the term by now, but what exactly is a persona and how does it fit into your marketing strategy? Marketing definition: A persona is an aggregated collection of data, segmented into a target audience group – represented by a single individual profile. Confused? That’s okay, keep reading… Personas are all about client identification. As marketers, we think we have a pretty…

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