Jose Romero

Building Personas Into Your Marketing Strategy

Building Personas Into Your Marketing Strategy

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“Personas, is that Spanish?” The short answer – yes, “persona” is Spanish for “person.” In marketing terminology, personas mean people identification – to put it simply. You’ve probably heard the term by now, but what exactly is a persona and how does it fit into your marketing strategy? Marketing definition: A persona is an aggregated collection of data, segmented into a target audience group – represented by a single individual profile. Confused? That’s okay, keep reading… Personas are all about client identification. As marketers, we think we have a pretty…


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