Lisa Barone

Lisa Barone is the Vice President of Strategy at Overit, overseeing the strategy, content, and social media divisions of the company. She's motivated by three things - helping brands find their voice, innovative uses of social media, and coffee.
Keynote: Tom Hale – Survey Monkey #pubcon

Keynote: Tom Hale – Survey Monkey #pubcon

Hey, hey! I hope you enjoyed your lunch because we’re about to start up again. This afternoon we have Tom Hale delivering our keynote. He’s from Survey Monkey and he’s gonna share tips and tricks for helping us maximize survey results. Tom’s up on stage and he has ENERGY and I love it. He’s the president of Survey Monkey and he loves his job. Survey Monkey is a place where they power curiousity. Surveys are for intrinsically curious human beings. Tom says we’re here because we want to win, and…

Influencer & Micro-Influencer Identification #pubcon

Influencer & Micro-Influencer Identification #pubcon

Still with us? Good! Next up we’re going to talk influencer marketing with the very smart Kristina Libby and Matt Siltala. We’re starting this session a little early. That’s how I like it. Up first is Kristina. She starts by quoting Lazerfeld & Katy Theory from 1940 which found opintion leaders are most succesful in conveying an idea to people who share certain demo criteria. Krisitina performed an influencer survey to learn more about the influencers themselves — what’s important to them, how do they want to work with brands, etc?…

In-House Content Marketing #pubcon

In-House Content Marketing #pubcon

Lauren Polinsky (MGM Resorts) and Kate Morris (Craftsy) are up to talk about in-house content strategy. Kate starts off saying that she and Lauren are both very, very old. Perhaps not age-wise, but definitely experience-wise. We’ll take that. She mentions that we’re not here to just talk about blue links on a search page. It’s about showing up in the One Box. It’s about Voice Search. It’s about giving people the answer to the question they’re searching for.  It’s about videos. It’s all content. Content isn’t just the text on the page….

Keynote: Peter Shankman #pubcon

Keynote: Peter Shankman #pubcon

Good morning, party people! Welcome to Day 1 of Pubcon here in Las Vegas. It may only be the first official day of the show but I’ve already lost my voice and shared my cold with a few hundred people. You’re welcome! We have a busy liveblogging schedule this week so check that so you know what you can expect and when.   Pubcon’s Joe Larato is up on stage to talk about the Pubcon story. This crazy ride all started in a pub in London. Since then, it has…

Get Overit At #Pubcon!

Get Overit At #Pubcon!

Hello! It’s just about our favorite time of the year! When some chosen few get to board a plane at an ungodly hour, head west, and arrive in time for Pubcon Vegas. This year, I’m excited to say that it will be myself and Jen making the trip. She’s speaking; I’ll be providing blog coverage; and we’ll both be around to meet, mingle and have a little fun. Here’s a little bit of what you can expect: Catch Jen Dishing on SEO Audits On Wednesday morning, Overit’s Senior Strategist Jen…

This Is Who We Are Now: Navigating Angry Audiences

This Is Who We Are Now: Navigating Angry Audiences

Earlier this week, Jen sent me an article about McDonald’s relenting to rabid ‘Rick and Morty’ fans. You’ve probably heard the story by now. If not, The Ringer provides good backstory/context of what happened. Check it out and come back. The tl:dr version is McDonald’s ran a super-limited ‘Rick and Morty’-inspired Szechuan Sauce promotion, only it severely underestimated the demand, and people went ballistic when they couldn’t get their hands on the spicy sauce. They didn’t go I-have-some-feelings-about-this mad, they went rioting-in-the-streets mad. Here’s a quick snapshot of what you missed:…

How Automated Marketing Is Helping Authors Generate Sales

How Automated Marketing Is Helping Authors Generate Sales

I was going to be an author when I grew up. There was a whole plan. I’d write my memoir at 27, sipping a latte and staring at some piece of beautiful scenery. It sounded like a nice gig. What I didn’t think about, and what I think many real-life authors don’t think about, is what I would do after I penned my great work. How would I build buzz for my book? How would I tell people when my book was ready? How would I create a relationship with…

We Need Your Help! [Take Overit’s Marketing Survey]

We Need Your Help! [Take Overit’s Marketing Survey]

We need your help. Okay, I need your help. One of my big goals this year has been to help Overit design better customer experiences. Experiences that will allow us to provide you with greater “stuff,” most often through content initiatives. After spending my first quarter elbow deep in sales and other excitingness, I finally feel ready (worthy?) to get to know everything that I can about you — those who read this blog, those who are interested in smarter marketing, those who have a passion for digital, and those…

Your Brand is Everywhere. How Do You Control It?

Your Brand is Everywhere. How Do You Control It?

Brand. I think about brand often. I think about it in terms of our clients – what is their unique story, how does it connect with their customers, how do we empower those customers to live that story – but I also think about it in terms of Overit. What is Overit’s brand? Is it aligned with Dan’s original vision? Does our brand alter based on where you are sitting – if you are a client, team member, marketing professional, etc.? If I ran into Overit in a dark alley,…

5 Types of Emails Your Association Should Be Sending

5 Types of Emails Your Association Should Be Sending

You work for an association. You have members, followers or, at minimum, people who look to you to provide them with the information, tools, resources and likeminded connections they need to make them better, faster and/or stronger. The more engaged this audience is kept, the more successful your association will become. You know this. That’s why 68% of associations say engaging members is one of their top priorities. One way many associations look to do this is via email marketing. Our question is, how’s it working? For those looking to…

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Facebook Messenger to start rolling out an unsend feature... for those times when you said something you shouldn't… https://t.co/zRL8EUS4As