Lisa Barone

Lisa Barone is the Vice President of Strategy at Overit, overseeing the strategy, content, and social media divisions of the company. She's motivated by three things - helping brands find their voice, innovative uses of social media, and coffee.
10 Marketing Mistakes You’re Probably Making

10 Marketing Mistakes You’re Probably Making

And we are back! I hope you had time to recharge–your battery, your caffeine intake, both, whatever. We don’t judge. Up next we have Bhavesh K. Shah, Charlie Breit, John Hall, Matt Witt and Michael Kahn who are going to help us stop making stupid marketing mistakes. Moderating is Tommy Perez. This is one of this mythical “all dude panels!” It’s refreshing to see one in the wild.  I kid. Mostly. Michael and Bhavesh are going to talk first. Michael mentions that everyone on the panel is wearing jackets, dress shirts and jeans. Score one for…

A Short Guide to Getting Everything You Want

A Short Guide to Getting Everything You Want

No rest for the weary, our next session is starting up immediately following the last one! Chris Guillebeau, one of my favorite Internet people, is up to talk about how to get everything you ever wanted. This should be good. We begin. Do you remember when you were six years old and you met a new teacher, one of your parent’s grown up friends or any other random adult? They all asked you the same question–what do you want to be when you grow up? Do you remember what your answer…

NON-OBVIOUS: Reluctant Marketers, Glanceable Content, and Other Future Trends

NON-OBVIOUS: Reluctant Marketers, Glanceable Content, and Other Future Trends

HEY THERE! Are you ready for some #adtechSF liveblogging? I hope so because we’re going to be coming at you hard over the next two days, and I could not be more excited. Quick side note: Did you know people could get Citizen Arrested in Starbucks? Because that just happened right in front of me this morning and my adrenaline is PUMPING. Expect all of the crazed liveblogging as a result. Though, that may have happened anyway. Okay, we’re getting started! Rohit Bhargava is going to kick us off with…

2015 U.S. Search Awards Nominations Are Now Open!

2015 U.S. Search Awards Nominations Are Now Open!

Guess what season it is? It’s award season! Now that those pesky Oscars are over, we can focus on the award ceremony search professionals actually look forward to all year long — The U.S. Search Awards. This 2015 U.S. Search Awards will be held in Las Vegas (during PubCon, of course) on October 7.  Nominations are now open in more than 20 categories and will remain open until July 17, 2015. I’m sure July sounds really far away but… well, we all know how quickly the months get away from…

25 Reasons I Hate Your Site On Mobile (& What To Do About It)

25 Reasons I Hate Your Site On Mobile (& What To Do About It)

Dear Webmaster, Site Owner and/or Marketing Agency Responsible For Committing UI Atrocities, Let’s talk. Recently I visited your fancy website from a mobile device while trying to read/ buy/ do/ put off something. To be clear, when I say “mobile device,” what I really mean is that I wasn’t on my laptop. I was using my smartphone/ Wii U gamepad/ PlayStation/ tablet/ really cool nerd watch; I was not using the Nokia 3310. Unfortunately, I must report that I had a horrible mobile experience. I left feeling frustrated, scared and…

Still Suck At Social Media Marketing in 2015? Fix It

Still Suck At Social Media Marketing in 2015? Fix It

How’d your social media efforts work out last year? Did you connect with the audience you wanted? Were you able to drive traffic to your site and increase leads from the right types of customers? Did you enjoy it? Or did social media just kinda… sit there, not doing a heck of a lot for you? If it’s the latter, don’t feel too bad. You’re not alone. But it doesn’t have to be that way anymore. Let’s make 2015 different and give it a happier social media ending. Below are six things…

Usability: Are You Making it Better? Or Making it Worse?

Usability: Are You Making it Better? Or Making it Worse?

I am, admittedly, not great with change. I hold onto things – objects and emotional scars – for far longer than would be deemed healthy. It’s something I’m working on. But as odd as I am, I am not entirely unlike your customers and your users. Your customers, also, don’t always love change. It’s scary and new. But they’re better at accepting it when the change helps them. When it’s an improvement and a step forward. When it makes their life easier and helps them swear at their technological device…

Go Home, Digital Marketing, You’re Drunk

Go Home, Digital Marketing, You’re Drunk

Guess what? The odds are good YOU are making one of the top ten biggest digital marketing mistakes. Yup, you. This session will focus on mistakes you’re making on email, website, Facebook, Twitter, and mobile and provide you with the better solution to these errors. Speaking, we have Steve Adamis, Nate Anderson, Leanne Smity, Sam Stockdale and Marty Weintraub. Up first is Steve Adamis from Adobe. His background is in analytics and campaign testing, so his tips will be around that, as well. Makes sense. Tip 1: Make sure what you’re measuring…

Outsourcing Your Marketing Team

Outsourcing Your Marketing Team

And we are back from lunch and back in sessions. Was your lunch as delicious as ours? I hope so. Historically, it has been common practice to outsource development, bookkeeping, HR and much more for ecommerce companies, now witness the rise of outsourcing marketing so that you can focus on what is most important, your product. In this session we’ll look at: Identifying when outsourcing marketing is right for you. Collaborating with an outsourced marketing team. Distinguishing the pros and cons that arise with outsourcing your marketing. Our speakers today…

The Death of Email Blasts

The Death of Email Blasts

Are you obsessed with email marketing? We’re a little email marketing obsessed at Overit. We just love it. That’s why I’m excited to check out this session about the death of email blasts! Can it be? Our speakers are Rob “Spider” Graham and Dave Hendricks. Our moderator is Bill McCloskey. Spider and Dave are going to speak in a point, counter-point method. So this should be super fun to liveblog. 😉 For our purposes, Spider will take a pro-segmentation stance, Dave will take an anti-segmentation stance. Spider: One size fits all…

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Who knew #data could be this joyful? https://t.co/aSH86pVvce #WorldCup