Lisa Barone

Lisa Barone is the Vice President of Strategy at Overit, overseeing the strategy, content, and social media divisions of the company. She's motivated by three things - helping brands find their voice, innovative uses of social media, and coffee.
Opening Keynote: Pass the Tablet: Creating Content for the Virtual Living Room

Opening Keynote: Pass the Tablet: Creating Content for the Virtual Living Room

We’re back! Are you ready for another day of ad:tech NY liveblogging? I hope so because we’re about to bring it. [I think some folks partied a bit too hard last night – this morning’s keynote is a little, um, lighter than yesterday. Poor folks. Drink water.] Kicking things off this morning we have a keynote all about the battle taking place for your attention. In a world where multitasking is on the rise, content creators are vying for viewer’s attention more than ever before. Content is being written specifically tailored…

What Not To Wear: Website Edition

What Not To Wear: Website Edition

We’ve reached the last session of ad:tech NY Day 1. Still with us? Good! Our last session today is all about how to dress up your website in a way that serves your users. Providing your customers a rich user experience requires knowing what your visitors need and how they navigate and interact with the site. Our speaker, Stephanie Balderrama, is going to walk us through some common website errors and how to fix them.  Ready? Stephanie starts. Everything today is digital. No platform is immune at this point. Our phones have…

SEO: Can It Still Be Gamed?

SEO: Can It Still Be Gamed?

After a snack and device charge, we are back! Next up we’re going to talk about SEO and whether it can still be gamed! SEO is still one of the most prolific and sought after marketing solutions for ecommerce, but does it still work the way it used to? That’s what we’re here to find out. Kevin Ryan is moderating this session and thanks everyone coming to the only SEO session at Ad:Tech. He says this means our bosses won’t send us to any of the real SEO conferences out there….

Women Who Code

Women Who Code

Let’s be real, was there any chance I wasn’t coming to the Women Who Code session? No. Not likely. Overit fans will know that we’re big champions of women who can code. In fact, our leader developer is teaching his daughter to code right now, which I think is pretty cool. Today’s conversation introduces us to three smart women who code – Ashley Hathaway, Jada Hawkins and Erin Commataro. Moderating is Angie Burns. We start with introductions. Ashley Hathaway says she’s always just had fun. She goes with what makes her…

Ad:Tech Opening Keynote: Not Impossible – How Brands Will Change The World

Ad:Tech Opening Keynote: Not Impossible – How Brands Will Change The World

Good morning, friends! Where are we? I don’t know where you are, but I’m at Ad:Tech NY where we’ll be liveblogging the goodness coming out of all the sessions. It’s going to be  an information-packed couple of days so I’d recommend subscribing to the blog now. You’re not going to want to miss anything. Up first we have our morning keynote with our host Lori Schwartz and speakers Mick Ebeling, Brian Monahan and Babs Rangaiah. This session gets the exceptionally long title of “Not Impossible – How Brands Will Change…

How to Sell Content At An Agency – What I’ve Learned

How to Sell Content At An Agency – What I’ve Learned

Nine years ago I begged for accepted my first position as a marketing copywriter. At the time, I was just happy to get paid to write help brands find a voice and connect with customers. What I didn’t know back then, and what I know now, is that my job would grow into not only writing content for brands, but selling content, as well. Through the years, I’ve sold content as: An agency-level copywriter An agency owner An executive to top-tier clients To my internal team over and over and over…

Creating Your Small Business SEO Plan

Creating Your Small Business SEO Plan

Maybe you run a small business. Or you’re part of a small team. Either way, search engine optimization is often the thing that falls to the wayside first when you’re a little fish. And I get that. You’re busy doing what you love, serving your customers and trying to grow your business. But proper attention to SEO is how you’ll grow that business and earn your visibility in your market. So don’t ignore SEO, create a plan for it. From the very beginning. As an SMB, how do you get started…

What I Learned At Authority Intensive (#Authority2014)

What I Learned At Authority Intensive (#Authority2014)

Last week I achieved content nirvana attending the first Authority Intensive, a two-day conference that takes a tactical approach to content marketing. Programming was broken out into four topical tracks – design, content, traffic and conversion – to ensure the full picture was being created. Speakers presented on what they knew, what they had done and what they had seen. Even before landing in Denver I was confident I’d come away from the experience with increased knowledge and things to act upon. What I wasn’t expecting was to leave newly…

How to Create a Really Good Marketing Video

How to Create a Really Good Marketing Video

More businesses are moving their marketing budgets over to online video. And why wouldn’t they? Videos deliver a 74 percent increase in your visitors’ understanding of your product or service (compared to pictures) and increase the likelihood of purchase by a serious 64 percent [source]. The only thing hotter than content marketing right now is video content marketing. Most of us already know the power of a great marketing video. They can be used to sell products, to simplify messaging, to show your WOW moments, to highlight a kickass company…

Let’s Stop Killing Things. Like, Blog Categories.

Let’s Stop Killing Things. Like, Blog Categories.

Maybe it’s because so many SEOs spent their formative years being picked on and shoved into walls, I’m not sure, but we seem to have a penchant for killing things. Or at least calling them dead. We killed guest blogging We killed links We killed link building We killed keywords And, of course, SEO itself has been killed numerous times, leaving poor Danny Sullivan to bring it back to life in one of his many blog outlets. The latest victim of SEO killing? The harmless blog category. In an article…

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