Lisa Barone

Lisa Barone is the Vice President of Strategy at Overit, overseeing the strategy, content, and social media divisions of the company. She's motivated by three things - helping brands find their voice, innovative uses of social media, and coffee.
Trouble in Content Marketing: Reasons Your Campaign Fails

Trouble in Content Marketing: Reasons Your Campaign Fails

Many of our current clients have come to us after feeling overwhelmed, disillusioned or just plain angry at the state of their content marketing strategy. They’ve heard their users love content, but they’re not seeing the results. Where are the comments, the shares, the abundance of Google love? What are they doing wrong? Below we’ve aggregated some of the most common mistakes we see businesses make with their content marketing efforts, mistakes that have the power to drive customers away from a brand, not toward it. We hope none sound…

The 5 Best Content Marketing Lessons From BuzzFeed

The 5 Best Content Marketing Lessons From BuzzFeed

Ugh, another post about BuzzFeed! I know. You totally groaned when you saw that headline.  I don’t blame you. I’d have the same reaction. I probably would have even tweeted something snarky about it. But after that? I would have clicked. Just like you. BuzzFeed is the content marketing darling we love to hate.  Because while you were forcing your team to write blog posts on topics they hated, BuzzFeed saw more than 80 million unique visitors last month, earning 100 percent of its revenue by creating content its audience…

Avoiding FUD & Loathing In The Search Industry

Avoiding FUD & Loathing In The Search Industry

If there’s anything the search industry truly loves (besides links and eating its own, of course) it’s FUD. We love creating it, spreading it and, boy, do we love talking about it. And it’s a love that only grows with age. Last week, Matt Cutts, the head of Google’s spam team, went on the record to say Google doesn’t give links found in infographics and widgets as much weight as editorially-given links. The reason being that when a user embeds a widget or infographic, they don’t often realize they embedding a…

How to Craft Brand Messaging That Converts

How to Craft Brand Messaging That Converts

Sometimes I fall down steps, but more often I fall down rabbit holes. And nowhere is this more apparent than in the name of brand strategy and the holes I fall into for stronger personae, new niches and more relevant brand promises. I’m a nerd, I know. But I’m a nerd for my clients. And as an advocate to help them tell better stories. Looking down my queue over the next few months, I’m noticing much more brand messaging work on the horizon than in previous years. More clients are…

Stop Sucking at Words: Content Marketing Tools & Tricks

Stop Sucking at Words: Content Marketing Tools & Tricks

You understand the importance of creating content, but that doesn’t mean you’re any good at it. Being creative is hard. Content promotion is hard. Coming up with great new ideas for your content is hard. Actually, it’s damn near impossible, especially when you’re tasked with doing it day after day. Or when writing isn’t exactly a life passion you hold dear to your heart. Welcome to a content marketer’s hell, where it’s all content, all the time and typically only a splattering of inspiration. But fear not! There are content…

9 Questions with Bradford Shellhammer, Fab.com’s Chief Design Officer

9 Questions with Bradford Shellhammer, Fab.com’s Chief Design Officer

Be true to your voice Invest in your brand Make something the world needs That’s how you create a brand that stands out from the pack. Or so says, Bradford Shellhammer, Co-Founder and Chief Design Officer at Fab.com. However, after Fab.com’s rocket launch success, we think most would agree Bradford knows just a little something about launching a brand that gets noticed. Fab.com certainly has. To many, Fab.com redefined social commerce by tapping into our social voyeurism and allowing us to know not only what our friends’ like, but what…

Goodbye, Google Reader. Thanks For The Memories.

Goodbye, Google Reader. Thanks For The Memories.

I’m the kind of girl who forms unhealthy relationships with television characters. I don’t hide it; it says so right in my bio. Only, if we’re being honest, sometimes it’s not just fake people I’m forming life-long connections with. It’s a brand of chocolate. Or a car. Or, in this case, an RSS reader that’s gotten me through search changes, job changes, life changes and everything in between. Change is hard for everyone but, for me, the girl who gets attached with her whole and complete heart? It’s damn near…

The New Face of Overit.com

The New Face of Overit.com

Many, many, many months ago we set out to create a new website. One that would reflect all the changes the company has seen in recent years – from acquisitions, to loud-mouth hires, to church renovating, to service expansion and to a staff that has grown not only in numbers, but in sheer depth of talent. The new website would address all of these things. It was to focus on the work, on the people and to outline what Overit strives for. It’s a big day for us as we…

Creating a Website Experience Users Love

Creating a Website Experience Users Love

So here’s the thing – all the cool stuff you’re trying to do, the social media strategy, the motion graphics, the sick design? It doesn’t matter if all it does is lead people back to a website they’re going to hate. You need to walk before you can run and you need to get the basics of good usability before that digital marketing agency you hired can truly earn their keep. Said simpler: If your website sucks, it doesn’t matter how creative your marketing is. People are still going to…

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The power of accountability on #socialmedia https://t.co/RbH5mJDH1c