Luke Shane

Luke Shane is a public relations specialist at Overit and a proud Marist College alumnus. When not in the office, you'll see him running around the roads of Albany in the wee hours of the morning.
Want A Job in Marketing? Here’s How to Get It.

Want A Job in Marketing? Here’s How to Get It.

I may be the new kid now but I was you once. No matter how good you have it today (when anything before 10:00 a.m. is “the crack of dawn” and you have more free time in one day than most working professionals get in one week) that time is coming to an end. In fact, there are now fewer than 100 days left to graduation at Marist College, of which I am a proud alumnus. If you’re paying attention to the calendar, you’re probably freaking out.

I know I was.

When my own senior countdown reached double digits, panic ensued; I had no job leads (but decent internship experience) and countless news reports and discouraging adults tell me it would be more likely Herman Cain would be elected president than me getting a job right out of school.

Well, the joke’s on them; I got hired.

Being The Brand Your Users Will Love

Being The Brand Your Users Will Love

Building a community on a social network takes hard work and similar characteristics and strategies. The best brands recognize their strengths, their weakness and react promptly and efficiently. Even if you’re not Taco Bell, American Express or Starbucks, you can build a successful community (and do more than just “engage”) by implementing the same ethos as these larger brands. You’ll be surprised to find out that your strategy for your SMB and theirs differ quite little.

What The New Kid Knows About Growing a Business

What The New Kid Knows About Growing a Business

Our primary clients at OveritPR are startups. Startups are a fascinating group of people because their excitement and drive is contagious. But I have a confession to make. At first, the responsibility of helping these fast-paced companies build their businesses and futures intimidated me. However, the more I work with them, the more I realize I actually resonate with these companies on a much closer level than I could have ever imagined.

The Social Media Marathon

So, I run a lot. I may only be three weeks into my job as a Public Relations Specialist at Overit, but I already get jabs from my co-workers about how much I run.Whenever I return from my walk home to lunch, I’m greeted by asking how my marathon was.When I grab a slice on Pizza Fridays, some of my co-workers joke that they’re aghast I have put a slice or two on my plate. Contrary to popular belief from my peers, running is NOT the only thing I do.In…

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