Shannon Howard

5 Best Practices for Picking Your MarTech Stack

5 Best Practices for Picking Your MarTech Stack

With hundreds, maybe thousands, of marketing softwares out there, and equally as many articles touting the benefits of each, how are you supposed to choose the right marketing software for your needs? First of all, let’s start off with:  what is a MarTech stack? A MarTech stack is essentially all of the tools and softwares you’re using for your marketing. This can include your CRM, your automation platform, email marketing, social media, and just about any other tool you use when marketing your business. While we, of course, have our…

What is the Role of ORM in Digital Marketing?

What is the Role of ORM in Digital Marketing?

Online reputation management (ORM) is about monitoring and improving how your business is viewed online. It means looking and analyzing what a potential customer, reporter, or partner will discover about your brand, your people, or your product/service when they perform a Google search. Before they ever land on your website or pick up the phone to call you — what will they find when they look for you? And will they like it? Said simpler: Is your online presence working for or against you? This is the idea behind online…

How to Pick the Right Digital Marketing Agency

How to Pick the Right Digital Marketing Agency

So you’re considering hiring a marketing agency, but you’re not sure what to look for or how to make sure you’re picking the RIGHT agency. You’ve come to the right place. As a marketing professional who not only works at an agency (so I understand the ins and outs), but who has also done corporate and small business marketing and hired agencies (both good and bad), I’m here to help you save yourself the time, money, and headache of picking the wrong agency. We’ll take it step by step: Selecting…

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