Tim Jensen

Senior Web Strategist at Overit
Demystifying Your Business With Google Analytics [Ebook]

Demystifying Your Business With Google Analytics [Ebook]

Is your website attracting the right visitors? Once on your website, are folks engaging with your brand and interested in what you have to say? Where is your best traffic coming from? What’s working for your business and what is a waste of marketing dollars? How do you know? The answers are waiting for you, in Google Analytics. While business owners and marketing managers may be tempted to leave analytics to the “geeks” in the office, in reality, your website’s data is crucial to measuring — and growing — your…

Looking Back on SMX East 2016

Looking Back on SMX East 2016

Last week, Search Marketing Expo (SMX) took over New York City and brought together a number of the best minds in digital marketing. I had the honor of attending Wednesday’s sessions, which kicked off with a number of Google feature announcements before jumping into several in-depth sessions. If you weren’t able to make it to the big show, here’s what you missed. Google Keynote Announcements Wednesday’s morning keynote featured Jerry Dischler, VP of Product Management for AdWords, and Babak Pahlavan, Senior Director of Product Management for Analytics. In this session,…

Google’s Sidebar Ad Changes: Big Deal or No Deal?

Google’s Sidebar Ad Changes: Big Deal or No Deal?

On Friday, February 19, Google confirmed rumors  that had begun flooding Twitter. After a long period of testing, sidebar ads were officially going away, with additional ad space pushed to the bottom of search results and a fourth ad placement standardized at the top of results. Google’s announcement spurred further speculation over time as to the potential impact (or lack thereof) on AdWords advertisers, as well as Google’s motivations behind the change. With all the breakneck feedback on #AdWords‘s elim of right rail ads, surprising how few have pondered whether it’s…

3 Web Trends To Watch For In 2015

3 Web Trends To Watch For In 2015

As 2015 begins to move along, we continue to see technology change and users adapt. In turn, businesses need to adapt their websites and online marketing tactics to the changes that come from users. Let’s review three major trends that will increasingly be a part of today’s online world. Mobile Growth (Still) Skyrocketing Rising mobile traffic is certainly not a new topic. Every “year in review” post for the past four years has proclaimed the growth of mobile ad nauseam. But within the past year, we’ve seen mobile and tablet…

Answering Objections Toward Digital Marketing

Answering Objections Toward Digital Marketing

In any digital marketing agency, you’ll inevitably run into clients well-versed in traditional marketing tactics but cautious about the web. A CEO who has built a company from the ground up may prefer to keep a budget for TV ads, paper brochures and direct mail campaigns, but his head of marketing wants to invest in an AdWords campaign and has come to you for help. Your job is to convince the CEO of the need to invest in digital marketing. Are you ready? Are you confident? Let’s address three common…

Getting Started with Twitter Advertising

Getting Started with Twitter Advertising

As a marketer involved in online advertising, the majority of your spend will go to Google AdWords. No one is denying this and, with Google claiming nearly 68 percent of U.S. search engine market share, this makes a lot of business sense. However, as effective as AdWords can be, you should always be open to using other ad platforms, as well. Spreading your paid marketing spend can help you diversify your traffic and reach new customers. For example, Bing Ads and Facebook Advertising have both proven effective for many marketers….

What to Know When Hiring an Online Marketing Agency

What to Know When Hiring an Online Marketing Agency

When hiring an agency to help your business market itself online, you want to know you can trust that the right work will be done. You might start off with assumptions about what results you should see, how long a campaign should take, and how much you’re willing to spend. However, you should also keep in mind some cautions to make sure you’re properly approaching a campaign. Know Your Timeline When you’re investing hard-earned money into an online campaign, of course you want to see results. But you also need…

SearchLove Boston 2014 Recap

SearchLove Boston 2014 Recap

SearchLove Boston 2014 offered an incredible array of speakers with insight on everything from technical data analysis to general branding strategies. Both the lineup of speakers and the topics discussed represent the changing world of online marketing, as it has really become all about simply doing effective marketing. Here are a few major takeaways: An emphasis on people: we need to move beyond measuring superficial “engagement” or counting clicks to identifying the behavior and concerns of the specific audiences we are reaching. Little talk of “traditional” SEO tactics: “linkbuilding” and…

The Benefits of Google Tag Manager

The Benefits of Google Tag Manager

Since its release, Google Tag Manager has helped make the lives of online marketers easier one tracking code at a time. If you are in involved with tracking data on a site large or small, Tag Manager can help save time and ensure proper setup. Here are a few ways Tag Manager can benefit your site. Insert Tracking Tags The convenience of inserting tags through a tag management solution as opposed to directly via a site’s code cannot be overstated. You can insert and remove standard Google Analytics tracking, AdWords…

Brands That Get PPC Right

Brands That Get PPC Right

Not long ago, I called out a few PPC offenders among big brands and highlighted some of the silly mistakes we should all stop making. To follow up with a more positive note, I’ve decided to point out some advertisers who are doing PPC right. With the proper thought behind a campaign, you can stand out from all the generic clutter in the paid ad space, whether in video, search results, or display placements. You can use PPC to not only get your brand seen, but maybe even loved. Now,…

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