Case Studies

Overit Media recently partnered in a creative campaign for Beech-Nut®, an international, family-owned company dedicated to making nutritious and great-tasting infant and toddler food. Beech-Nut has made baby food for more than 75 years at its headquarters located in the heart of upstate New York. Overit partnered with Recrue Media, one of the leading retargeting advertising agencies, to help Beech-Nut expand its PPC advertising presence. The challenge in Phase I was to develop a creative strategy and messaging that highlighted genuine interactions during “Feeding Moments” between parent and child, as well as support Beech-Nut’s home-style product lines through each developmental stage. Working within Beech-Nut’s existing branding...
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Wanova: From Starting Up To Scooped-Up Wanova’s objective was to turn the VDI and desktop virtualization industry up on its head. When Overit began working with the Silicon Valley-based company with a one-of-a-kind (now patented) centralized endpoint management and recovery solution, Wanova looked to become a recognizable voice among vendors pushing varying versions of traditional VDI and desktop management solutions. As desktop virtualization methods and models dominated story headlines with claims that had been proven false with numerous expensive and improper use cases, the positioning of Wanova’s Mirage in a crowded field was of vital importance. The goal was clear: Define Wanova as a company...
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Research and Planning DeCrescente is a multi-million dollar beer and new age beverage distributor located in the heart of New York’s Capital Region. They service 11 counties throughout New York, but most of their business comes from Albany, Schenectady, Troy and Saratoga Springs. DeCrescente is a family- owned business of four generations. As the younger DeCrescente sons took over the company’s marketing, they approached Overit Media to reinvigorate GotBeer.com – an outdated website they owned the rights to and wanted to build a better back-end to a new corporate site for more efficient operations and develop a integrated PR plan to begin more of a proactive...
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CORE Outdoor Power hired Overit PR to launch a new line of environmentally friendly power lawn tools, the first of which was a line trimmer. The line trimmer does not rely on gas and is sound free. The power isn’t compromised like other leading manufacturers and is affordable. The Overit PR team chose to launch CORE at the GIE+Expo – a 30,000 green lawn care tradeshow, this year taking place in Kentucky. All major brands attend this show from John Deere to Honda. Ahead of the show, Overit PR scheduled a media tour resulting in more than 20 media briefings and all major landscape trade...
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OppositesConnect.com is a new online dating site that specializes in helping singles find love with their opposite. The online dating service is centered on the age-old concept of connecting soul mates based on opposite preferences. Overit Media was hired to develop the site and the company’s branding. Upon launch, the site averaged hundreds of sign-ups daily and was a hit nationally with singles everywhere. Following the launch of the brand, Overit’s PR group began its efforts by researching specific reporters and publications that cover the online dating industry. After compiling a comprehensive media list complete with local and national targets, we focused on reaching out...
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Worthy Statistics to Highlight 19 Briefings, 80+ Feature Articles/Add’l Press Pickup 24,000,000+ Impressions 520 Tweets/Hour during launch, 200+ Tweets/Hour one week after launch $120,000 raised on Kickstarter ($30,000 during the launch day alone) Two press releases with successful pickup in top-tier press Over 50 inquiries by global media for review units Summary Overit PR looked to position Kogeto as a leading start-up in the panoramic video camera accessory space through launching a product through top industry leaders and Twitter voices. From this positioning, Kogeto had one of the top Kickstarter crowdfunding projects of all time, and Dot continues to be in top demand from both...
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