Marketing

Instagram recently launched a new feature called Instagram Stories, described by the social platform as “a new feature that lets you share all the moments of your day… As you share multiple photos and videos, they appear together in a slideshow format: your story.” With upwards of 500 million active monthly users, Instagram has a massive audience. It’s not surprising, then, that the new feature has sparked a lot of conversation among users. Some had positive feedback: if you think about it… #Instagram stories actually makes a lot of sense…

Melania Trump plagiarized her RNC speech. People are roaming the streets like zombies looking for Pokémon. Taylor, Kim and Kanye are fighting. Again. The new Ghostbusters movie has been released. The world is in turmoil around us. Every day, we wake up to new headlines, celebrity spats and upcoming holiday weekends. As brands and as marketers, we want to be timely and we want to be relevant. That makes jumping on the bandwagon, newsjacking, real-time marketing an attractive option to help get our name and our message out there to…

In part 1, we figured out our goals, who we’re trying to reach, and what content marketing pieces we already have to work with. Now, let’s get to work. 6. What Is Your Editorial Calendar? You know your audience. It’s time to nail down what you’re going to offer them. Editorial calendars are the roadmap for your content creation. At the most basic level, they should establish: Topic & title Type of content: Ebook, infographic, podcast, webinar, video, blog post(s), something completely out of the box… Summary of piece: What…

There was a plan. A plan to write something, and then one thing led to another and I’m hitting publish on my 2016 preview piece after Valentine’s Day. No, it’s not ideal. But, I bet I’m not the only one who’s made plans only to have them not pan out immediately. Things happen! Priorities shift. There are simply too many cool digital marketing tactics to explore all at once. Photo of the Day! Someone was happy to sniff out the #GoPro! Rescued elephants in Thailand come up close to say…

Most digital marketers have their favorite tips for newcomers and pros alike. But the more digital marketing evolves and expands, the more we find ourselves as specialists. Without meaning to, we can become deeply entrenched in a particular niche or space. That’s not necessarily a bad thing, but it’s easy to lose perspective from the front lines. If you’re in PR, how much do you think about development? If you’re in SEO, how often do you get involved with video creation? If you write the content, do you get to…

Arguably the most difficult and important relationship a person can ever enter into is the institution of matrimony. Marriage is hard. Marriages fail. But the ones that last are the ones where both parties are committed to it and work at it. Where everyone chooses every day to stay the course, to grow, to learn and be better together than they would be alone. …that sounds a lot like the relationship between a digital marketing agency and its client. But, you knew that was coming. So let’s break down exactly…

If you could learn, in detail, the nitty-gritty about your potential customers, from what they like and what they purchase to where they shop and how they’re similar to your current customer base, would you ignore that information? Or would you demand to have that insight? I demand to have it. In 2015, you have to have it. There are data sources out there, right now, ready to provide you with key information about your target demographics – if, in fact, you know who your target demo is. If you…

We’re down to just two weeks left in 2014. Did your content help you hit goals this year? Raise brand awareness, start conversations with your audience, boost interest in your products or services? Based on a search of content marketing and 2015 and the plethora of trend prediction posts out there, everyone’s still expecting content to play a huge role next year. And it absolutely will. Content – your website content, your content marketing pieces, your social media posts – is a tremendous opportunity to not only raise awareness of your…

In light of the holiday season, we’re sharing some of the trends and tools that our team is thankful for. Whether they help us improve our skills or make us better marketers, more creative, more efficient or happier, we all rely on a few tools to propel us through our day and allow us to create really cool stuff for our company and clients. We asked members of our team to share what tools impact their work, with a few notable trends they’re thankful for as well. Account Management: Our…

There was some big marketing news in the Capital Region today, as grocery giant Price Chopper announced it is rebranding to Market32 (to many feelings in many press poll results). When any big brand chooses to change its name, logo or aesthetics (or all of the above) there’s bound to be plenty of reactions, good and bad. Change can make people uncomfortable! People like what they know! And while some brands have done it well, others… not so well. So it seems an appropriate time to cover the basics of rebranding in…