Marketing

103 Articles posted in Marketing.
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Achieving Brand Consistency Within Your Internal Team

Achieving Brand Consistency Within Your Internal Team

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Marketing experts around the world talk about the importance of good branding all the time. For valid reasons – you want to ensure your company, product or self is trustworthy, memorable and ready to provide the solution(s) your customers need. Good branding helps you stay top-of-mind. But it’s more than just “creating” the brand. It’s living it, too. You can’t define your brand one way if your audiences (customers, clients, employees, etc.) experience it differently. Think about how conversations about brands typically go. It’s not usually “I don’t like the…

Thinking Out of the Box, er, Bucket: Why the Ice Bucket Challenge Works

Thinking Out of the Box, er, Bucket: Why the Ice Bucket Challenge Works

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Unless you’ve taken a serious hiatus from social media, you’ve heard about the Ice Bucket Challenge, and have possibly wondered if you’d be next. While there has been an outpouring of support and participation in the cause, there’s been a bit of backlash and criticism, too. I noticed both views in my own Facebook newsfeed. So, can dumping a bucket of ice over your head and posting the video on your Facebook or Twitter really make a difference in supporting the ALS community?  I’d argue a big, fat YES. The…

Cultivating A Content Marketing Strategy (A Lesson From John Deere)”

Cultivating A Content Marketing Strategy (A Lesson From John Deere)”

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You might be thinking, “Marketers as farmers? What is this girl talking about?” But hear me out. As a born-and-raised farm girl who’s found herself immersed in the world of content marketing, there are parallels between the two that I haven’t been able to ignore. From building a healthy soil (your content), nurturing healthy leads, choosing the right tools, and cleaning up the BS, content marketers and strategists can take a few lessons from the field, if you will. John Deere: The Original Content Marketer While content marketing has gained…

Sexism in Tech: Enough is Enough (From One Man to Another)

Sexism in Tech: Enough is Enough (From One Man to Another)

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At a recent Atlassian Developers conference held in Berlin, a developer inadvertently entered the debate that’s been raging around the world – the sexism that exists in our culture. He put up a slide, comparing an Atlassian plugin to his girlfriend – saying both were beautiful but both: Complain a lot Demand his attention Interrupt him when he’s working Don’t play well with his other friends His intentions were probably benign – to be funny. I’m sure he thought he was being clever and he probably didn’t even realize his…

What to Know When Hiring an Online Marketing Agency

What to Know When Hiring an Online Marketing Agency

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When hiring an agency to help your business market itself online, you want to know you can trust that the right work will be done. You might start off with assumptions about what results you should see, how long a campaign should take, and how much you’re willing to spend. However, you should also keep in mind some cautions to make sure you’re properly approaching a campaign. Know Your Timeline When you’re investing hard-earned money into an online campaign, of course you want to see results. But you also need…

The Importance of Corporate Culture

The Importance of Corporate Culture

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What’s the best-kept secret to retaining employees? It’s actually not more money or added perks. For most employees, it comes down to one important aspect of your business, and that’s your culture. Did you know that 70 percent of US workers feel negatively about their jobs? Millions of workers are emotionally disconnected from what they are doing, and that disconnection leads to a drop in productivity. Psychological engagement and social engagement have a huge impact on how people are performing and how satisfied they are in their careers. Companies that…

What Your Brand Needs BEFORE More Content

What Your Brand Needs BEFORE More Content

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I get the honor of chatting with Overit clients before they become Overit clients. I get introduced in the early conversation stages when they’ve come to us looking for digital marketing services and, as a team, we work with them to create the most effective marketing plan to meet their needs. It’s a fun process. Okay, it’s a really fun process and I feel pretty grateful to be part of it. Over the past six months or so, there’s been a common thread in a lot of these meetings. So…

Craft Strategically-Engaging Content Every Time

Craft Strategically-Engaging Content Every Time

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No more being pushed out of meetings. No more being forced to fit words into already-designed pages. No more being laughed at when we sit at the marketing table. These days, we’ve all turned our eyes toward content. Job listings are going up, blogs are being developed and the phrase “content strategy” is finding itself in a whole lot more conversations. Hey, writers? We just won the Internet! But your content only wins when it engages and when it’s something your audience is already salivating for. How do you make…

What Content Strategy Means For Your Biz In 2014

What Content Strategy Means For Your Biz In 2014

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This isn’t a Trends post. This isn’t me guessing at what’s going to happen next year or encouraging you to hop on a bandwagon that’s already left the station. What follows is everything you need to be doing right now to prep your content strategy for 2014. Because while the opportunity in content is huge, so is the competition. The sheer volume of content currently being produced is staggering. While 93 percent of B2B marketers already report using content in their marketing efforts, 58 percent are looking to increase that…

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