Marketing

“How can we make our brand relevant during the holiday season?” Did you ask your marketing team that a few months ago? You might have chosen a sales-driven campaign, such as the commercials we frequently see on TV promoting products and discounts, a brand-awareness campaign that ties in a holiday theme, or the kind of campaign that just wants to say “Happy Holidays” to the company or organization’s existing, supportive and loyal community. Overit’s motion team recently worked with University at Albany on such a holiday greeting. One of my…

It’s a great time to be in marketing. The low barrier to creation and the variety of channels available allow brands to consistently create, innovate and earn audience attention through remarkable experiences. We’re able to tell stories through content, through social, design, product development, motion graphics and more, and to reach customers in more exciting ways. With so many resources at our fingertips, brands can create virtually anything. Or brands can fail. Epically. Below is what happens when your “strategic marketing” plan looks more like something a hangry seven year…

Oh, it’s almost here. [No, not snow, that already happened.] The day dedicated to thanks and pie and turkey and stuffing and more pie. And before we head on up out of here to enjoy a holiday week with family and friends, I thought I might share some of the things I’m most thankful for as a marketer. Because even though the Internet has a propensity for yelling and throwing things, the truth is, there’s a lot to be thankful for this year. Here’s my gratitude list: A smarter Google:…

Jill Whalen, one of the most recognizable and respected names in search, announced she was moving on from SEO last week. Her reasons for doing so are varied: Her passion for it isn’t there, she has new interests  and, according to Jill, Google has finally put its money where its mouth is by rewarding sites that invest in quality content and great user experiences. As Jill put it, her work here is done. While you shouldn’t expect to see hordes of SEOs picking up their stuff and going home, you can…

You’ve been working hard to promote your company in the digital marketing arena. You’re tweeting everyday, pinning pictures, sharing relevant videos and making attempts to engage your social networks regularly. Unfortunately, engagement is low because you’re not giving people enough incentive to participate in interactions with your brand. What opportunities are you giving your audience to interact with your brand? Will people feel rewarded? Inspired to continue their interaction with you? Do you give them a chance to have fun? Do you understand gamification and the effect it can have…

Many of our current clients have come to us after feeling overwhelmed, disillusioned or just plain angry at the state of their content marketing strategy. They’ve heard their users love content, but they’re not seeing the results. Where are the comments, the shares, the abundance of Google love? What are they doing wrong? Below we’ve aggregated some of the most common mistakes we see businesses make with their content marketing efforts, mistakes that have the power to drive customers away from a brand, not toward it. We hope none sound…

From events at our office to attendance at two great conferences, October is a busy month for the Overit team. Today, we wanted to quickly highlight two upcoming events where you can catch us. October 3: Lawrence Basso to Speak at SMX East SMX East 2013 kicks off next week, and we are thrilled that Lawrence Basso, Overit’s Motion Director, is scheduled to speak with Tim McDonald, Director of Community at The Huffington Post, and Mark Robertson, Founder of ReelSEO, about the benefits of video. “Quick & Easy Video” – 1:00…

Ugh, another post about BuzzFeed! I know. You totally groaned when you saw that headline.  I don’t blame you. I’d have the same reaction. I probably would have even tweeted something snarky about it. But after that? I would have clicked. Just like you. BuzzFeed is the content marketing darling we love to hate.  Because while you were forcing your team to write blog posts on topics they hated, BuzzFeed saw more than 80 million unique visitors last month, earning 100 percent of its revenue by creating content its audience…

Mid-September and the “Back to School” articles have been full of tips and tricks for getting students ready to continue their education after lazy summer days. For those of us out of school and working in the marketing industry, it can be hard to set aside time to continue our own educations and keep up on the latest trends, technologies, opinions, case studies… we’re all too busy (or at least, that’s what we all say, anyway). When you aren’t assigned textbooks anymore, it takes a bit longer to identify the…

If there’s anything the search industry truly loves (besides links and eating its own, of course) it’s FUD. We love creating it, spreading it and, boy, do we love talking about it. And it’s a love that only grows with age. Last week, Matt Cutts, the head of Google’s spam team, went on the record to say Google doesn’t give links found in infographics and widgets as much weight as editorially-given links. The reason being that when a user embeds a widget or infographic, they don’t often realize they embedding a…