Marketing

“It is not the strongest of the species that survives, not the most intelligent…It is the one that is the most adaptable to change.” – Charles Darwin News out of Poultney, Vermont, last week was a jarring reminder of the harsh realities facing small, tuition-dependent colleges. After nearly 200 years, Green Mountain College will close citing sharply declining enrollment. Sadly, they’re not alone. Many institutions nationwide are facing similar challenges and are vulnerable to similar outcomes. In a 2016 study, the Parthenon Group found that 800 small colleges were vulnerable…

‘tis the season…. to dole out nice-sounding marketing advice whether it’s true or not and hope people believe it. Falala-lala! via GIPHY As you’re buttoning up that 2019 marketing plan, checking it twice, and getting final approvals – we know you’re also doing research into what ELSE you should be thinking about for the upcoming year. As you do, here’s our take on the best advice to ignore this holiday season. We all need a little help sifting through the crap sometimes. We got you. 3 Marketing Lies to Avoid…

  Traditionally, higher education marketing primarily focused on raising awareness of and generating interest in university programs by traditional means: print advertising, radio & television, and email marketing. In recent years, SEO and paid search ads were added to the mix. While this marketing mix has been generally effective, many institutions are enlisting Marketing Agencies savvy in Multi-Channel Digital Marketing, Social Engagement, and Marketing Automation to shape strategy, strengthen their brand, increase their reach, and drive enrollment numbers. The current and future generations of enrollment prospects have grown up listening…

We all have that awkward time between campaigns. Whether you’re between product launches, school years, legislative sessions, or seasonal services, there’s a lull period, where there’s not much communication happening. It’s hard to know what to say during those times. Sometimes you’re restricted in what you can say. Other times it’s just hard to pick something when you don’t have a focus or a theme to build upon. In this blog, we’re going to talk about how to build momentum during the off-season and what you should be saying during…

It’s pretty common for marketing and sales to function as two completely different departments. After all, our objectives appear to be very different:  marketing generates leads, sales closes them. One is responsible for bringing in the bodies, the other for converting them into customers. But what might it look like if your marketing and sales teams worked together, rather than separately? Studies have shown that 50% of sales time is wasted on poor prospects. And that’s frustrating for both parties, because it’s hard to pinpoint why that’s happening. Is sales…

Voice search. Voice applications. Voice technology. Once a buzzword, voice technology is quickly becoming a necessity for brands who want to form deeper, more meaningful relationships with their customers and target audience. With over 55% of US households predicted to own a voice-enabled smart speaker by 2022, this growing market is set to offer significant opportunities to the brands that embrace it in the coming years. What is a Voice Application? Voice Applications are platforms that use voice technology to accomplish a variety of goals. From Amazon’s Alexa, to “Ok…

In the final session of the day, we heard from Podcast Guy and Creative Director of Abrupt Audio, Ant McGinley. To say that Ant is an engaging and dynamic speaker would be an understatement. He used the entire audience to create a podcast on the fly. (We named it I Scream Ice Cream, and we basically all shouted our favorite ice cream flavors into his phone. But I digress…) Here are some actionable tips you can take from The Ant Man about creating a podcast (which conveniently spell the acronym…

In this session, we’re hearing from CEO and Chief Revenue Scientist Mike Lieberman of Square 2 Marketing. Mike starts the session by asking the audience to stand up, then sit down if they haven’t met their revenue goals (not “I had a good year”, but hitting the actual GOALS you set) for 2017, Q1 of this year, Q2 of this year, and Q3 of this year. By Q3, only about 15% of the audience is left standing. So we see that, even in a room full of people interested in…

This blog’s coming at ya from the brain of possibly the coolest person at Inbound – Nadya Khoja. I mean, seriously, I want to be that cool when I grow up. But I’m OK if it doesn’t happen. Nadya talked about a topic that’s hot for social media marketers and content marketers alike – viral content. First off, let’s talk about what viral means. Viral content is something that gets a lot of engagement and shares. Not more than your usual content kind of sharing, but like the whole internet…

This morning was my personal favorite breakout thus far:  How to Supercharge Your Marketing Automation Using Audience Research and User Data. In case you haven’t noticed yet, I’m Overit’s marketing automation specialist. Which means I get to work with a lot of our clients to find creative ways to help them streamline and automate their marketing and sales funnels, so they can spend more time on the things that require human interaction (because machines can’t do everything!). This particular breakout was hosted by Element Three’s Dustin Clark – a funny…