Marketing

2017 was a great year for our agency. We strengthened our leadership with the appointment of a COO and CMO We signed exciting new clients, in a variety of industries and verticals (and have become obsessed with them) We wrote, designed and produced award-winning creative that was engaging, purposeful, and downright beautiful We helped our clients grow their businesses and see great success We hosted amazing events like TEDxAlbany in our liveroom We received a visit from Tri-City ValleyCat’s Southpaw We were named a Best Place to Work to work…

If you’re an email marketer, you’ve probably been hearing “GDPR” thrown around a lot lately, it stands for the General Data Protection Regulation. If you haven’t already, you need to start preparing for it, especially if you’re doing any business internationally or collecting personal information from citizens of Europe. This new European legislation can and will affect the way you collect, manage, and send to email contacts in your database. Starting May 25, 2018, this legislation will become enforceable internationally. *As a general rule of thumb, even if you do…

As the cold weather starts to roll in, we’re reminded of what’s coming… the holiday season. The upcoming months are not only the busiest of the year but also when the most spending occurs. Most retail marketers are heading toward the largest business and profits of the year and it’s important to make sure your marketing campaign isn’t left in the dark this winter. Is your holiday campaign going to be ready? Want to make sure you’re on track? Here are 5 tips to keep in mind this shopping season….

If you haven’t heard, Facebook has started testing an alternate newsfeed for unpaid business page posts. The rollout has been slow but in the countries it has been tested in, the results aren’t looking too promising for small businesses.  It’s now even more important – no, necessary – that small businesses build and cultivate email marketing lists as their own personal assets rather than relying on third parties, like Facebook, to drive web traffic and sales. Déjà vu, anyone? If you remember a few years back, 2013 to be exact,…

Earlier this week, Jen sent me an article about McDonald’s relenting to rabid ‘Rick and Morty’ fans. You’ve probably heard the story by now. If not, The Ringer provides good backstory/context of what happened. Check it out and come back. The tl:dr version is McDonald’s ran a super-limited ‘Rick and Morty’-inspired Szechuan Sauce promotion, only it severely underestimated the demand, and people went ballistic when they couldn’t get their hands on the spicy sauce. They didn’t go I-have-some-feelings-about-this mad, they went rioting-in-the-streets mad. Here’s a quick snapshot of what you missed:…

This month, during a recent Lunch & Learn for the Overit team, I had a chance to speak about two of my passions: marketing and The Dark Knight. Specifically, the marketing lessons we can derive from the film and how we can apply them in the field. I know it sounds like a stretch, but hear me out… (WARNING: Spoilers ahead!) As a fan of Batman, the character, I obsess over The Dark Knight and find that every time I watch the film I’m able to pick up something I…

For many of us, shopping is a pastime that’s as American as baseball and apple pie. But that pastime is undergoing an evolution. The ways that we shop have changed drastically in the last decade and some retailers are suffering while others are thriving. For many, the difference centers on the ability to adapt to the rise of digital access and opportunity. On August 16, Overit held a panel in conjunction with the Google Partners Connect: Retail event. The panel featured speakers including Teah Teriele, Death Wish Coffee Company; Max…

Any salesperson worth his or her salt will tell you – face-to-face interaction builds relationships. But how much of your face is there to go around? Your face doesn’t scale, so how can you continue to nurture relationships beyond the face-to-face?  I’m on my way home from SEMICON West 2017, stuck in the Detroit airport on a combined 11-hour layover, delay and cancelled flight. Trapped here with nowhere to go, this seems like a pretty good time to reflect on the events of the past week and what I’ve learned….

I was going to be an author when I grew up. There was a whole plan. I’d write my memoir at 27, sipping a latte and staring at some piece of beautiful scenery. It sounded like a nice gig. What I didn’t think about, and what I think many real-life authors don’t think about, is what I would do after I penned my great work. How would I build buzz for my book? How would I tell people when my book was ready? How would I create a relationship with…

Until recently, machine learning was just something you could only find in science fiction movies, but now, it’s being integrated into various software systems for marketing, content development, and reporting.