Marketing

You’ve met the client, and you know what they want to accomplish. You’ve determined your audience, through what methods that audience is most effectively reached, what the company is currently known for and what it wants to be known for moving forward, and you’ve nailed down the budget you have to get everything done. Now comes The Big Idea (and you’ll have that for me by lunch, right?). Being in the creative field is fascinating – no two projects, clients or days are the same. Boredom is never a factor, and the satisfaction of seeing the results is tremendous. But… What happens when you’re supposed...
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Sunday is Mother’s Day. Not surprising. It comes every year. But this year, the holiday comes with significantly more meaning for myself and for my family. My mother died less than two weeks ago, succumbing to a long battle with breast cancer. She would have turned 70 this Sunday, Mother’s Day of all days. I will turn a ‘landmark’ age of 40 the following day. Throughout my life, my mother and I shared our birthdays the same way we shared an incredible bond. A bond that now I can only learn from to be a better mother, a better person. With the passing of my...
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I don’t know if you’ve heard but Abercrombie and Fitch hates fat chicks. Actually, I’m pretty sure you’ve heard as it’s been blasted all over the Internet, the television and someone is probably about to pull a Baumgartner and jump from space they’re so mad about it. And I get it. The remarks made by Abercrombie CEO Mike Jeffries are horrifying in the way that most of our high school experiences were horrifying. His comments reek of Mean Girls, with Jeffries now-famously quoted as saying: “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the...
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The Internet allows your brand to push its message out to a broader audience more quickly and cheaply than ever before. The more content you have available online, the more likely your brand will be seen by the audience for which your products or services are created. And that’s great, as long as you have something to say. Something that: Is worth saying. Hasn’t already been said 1000x times. Is something you are ready to back up, defend and expand upon. But too often, that’s not what your attempt at content marketing is doing. Not at all. Instead, you’re adding to cluttered Internet search results all...
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Ever receive more than one of the same pieces of direct mail? You know, that generic postcard, the catalog, the plea for money? We get these duplicates every day at Overit. Every. Day. What about email marketing? The email you get from a retailer you like but for a product you would never buy? Or maybe it’s not the product targeting that’s wrong, but the frequency of the emails that has you hovering over the unsubscribe button. I feel your pain. “Itʼs not what I do, but the way I do it. Itʼs not what I say, but how I say it.” -Mae West Whether...
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I may be the new kid now but I was you once. No matter how good you have it today (when anything before 10:00 a.m. is “the crack of dawn” and you have more free time in one day than most working professionals get in one week) that time is coming to an end. In fact, there are now fewer than 100 days left to graduation at Marist College, of which I am a proud alumnus. If you’re paying attention to the calendar, you’re probably freaking out. I know I was. When my own senior countdown reached double digits, panic ensued; I had no job leads (but decent internship experience) and countless news reports and discouraging adults tell me it would be more likely Herman Cain would be elected president than me getting a job right out of school. Well, the joke’s on them; I got hired.
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So it’s time for a conversation. No. Sit. It’s my turn. In January, aimClear started a discussion about why females don’t speak at conferences. I’m not sure what answer Marty was expecting, but I have to wonder if it was the one he got. Was he surprised by the comments from women saying they don’t attend because they don’t feel safe, because they’ve been yelled at, or because they’ve felt uncomfortable? I’m not sure. On the heels of that conversation, Doc Sheldon asked men if they were part of the solution or part of the problem. Barry Adams wrote about fighting sexism at digital conferences....
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So much of what we do today is done ever-so-differently than just a few years ago. Especially in the marketing world.
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Google performed a study not long ago to better understand how today’s consumers are utilizing their many devices. They found that around 90% of all of our media consumption, or 4.4 hours per day, is happening across four screens. Not only does this reveal the little attention given to traditional print media or terrestrial radio, but it opens our eyes to how important smartphones and tablets are becoming. Computers, televisions, phones and tablets. On any given day, we communicate, research and are entertained by two, three or perhaps all four of these technologies. Just ten years ago, things were far different. Heck, marketers were just...
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Marketers and business owners have hopped onto the content marketing train and there are more blog posts, infographics, eBooks, resource guides and other content marketing goodies than ever before. But now that you’re spending valuable time churning out unique content, what’s your content promotion strategy once it’s out there?
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