Marketing

Lisa Barone discusses how to find and claim a brand voice that stands out among your competition by being unique to you and showcasing what your company is all about.

What’s the best-kept secret to retaining employees? It’s actually not more money or added perks. For most employees, it comes down to one important aspect of your business, and that’s your culture. Did you know that 70 percent of US workers feel negatively about their jobs? Millions of workers are emotionally disconnected from what they are doing, and that disconnection leads to a drop in productivity. Psychological engagement and social engagement have a huge impact on how people are performing and how satisfied they are in their careers. Companies that…

I get the honor of chatting with Overit clients before they become Overit clients. I get introduced in the early conversation stages when they’ve come to us looking for digital marketing services and, as a team, we work with them to create the most effective marketing plan to meet their needs. It’s a fun process. Okay, it’s a really fun process and I feel pretty grateful to be part of it. Over the past six months or so, there’s been a common thread in a lot of these meetings. So…

No more being pushed out of meetings. No more being forced to fit words into already-designed pages. No more being laughed at when we sit at the marketing table. These days, we’ve all turned our eyes toward content. Job listings are going up, blogs are being developed and the phrase “content strategy” is finding itself in a whole lot more conversations. Hey, writers? We just won the Internet! But your content only wins when it engages and when it’s something your audience is already salivating for. How do you make…

This isn’t a Trends post. This isn’t me guessing at what’s going to happen next year or encouraging you to hop on a bandwagon that’s already left the station. What follows is everything you need to be doing right now to prep your content strategy for 2014. Because while the opportunity in content is huge, so is the competition. The sheer volume of content currently being produced is staggering. While 93 percent of B2B marketers already report using content in their marketing efforts, 58 percent are looking to increase that…

“How can we make our brand relevant during the holiday season?” Did you ask your marketing team that a few months ago? You might have chosen a sales-driven campaign, such as the commercials we frequently see on TV promoting products and discounts, a brand-awareness campaign that ties in a holiday theme, or the kind of campaign that just wants to say “Happy Holidays” to the company or organization’s existing, supportive and loyal community. Overit’s motion team recently worked with University at Albany on such a holiday greeting. One of my…

It’s a great time to be in marketing. The low barrier to creation and the variety of channels available allow brands to consistently create, innovate and earn audience attention through remarkable experiences. We’re able to tell stories through content, through social, design, product development, motion graphics and more, and to reach customers in more exciting ways. With so many resources at our fingertips, brands can create virtually anything. Or brands can fail. Epically. Below is what happens when your “strategic marketing” plan looks more like something a hangry seven year…

Oh, it’s almost here. [No, not snow, that already happened.] The day dedicated to thanks and pie and turkey and stuffing and more pie. And before we head on up out of here to enjoy a holiday week with family and friends, I thought I might share some of the things I’m most thankful for as a marketer. Because even though the Internet has a propensity for yelling and throwing things, the truth is, there’s a lot to be thankful for this year. Here’s my gratitude list: A smarter Google:…

Jill Whalen, one of the most recognizable and respected names in search, announced she was moving on from SEO last week. Her reasons for doing so are varied: Her passion for it isn’t there, she has new interests  and, according to Jill, Google has finally put its money where its mouth is by rewarding sites that invest in quality content and great user experiences. As Jill put it, her work here is done. While you shouldn’t expect to see hordes of SEOs picking up their stuff and going home, you can…

You’ve been working hard to promote your company in the digital marketing arena. You’re tweeting everyday, pinning pictures, sharing relevant videos and making attempts to engage your social networks regularly. Unfortunately, engagement is low because you’re not giving people enough incentive to participate in interactions with your brand. What opportunities are you giving your audience to interact with your brand? Will people feel rewarded? Inspired to continue their interaction with you? Do you give them a chance to have fun? Do you understand gamification and the effect it can have…