Marketing

One of the unexpected highlights of 2020 is being able to un-sarcastically use the expression “these trying times”. — Joe Hall (@joehall) June 22, 2020 Fifteen weeks. That’s how long it’s been since we were within an arm’s reach of another person not in our immediate household. My household consists of myself and my four-year-old son. That means its been 15 weeks since I’ve had a casual conversation that wasn’t about fruit snacks or jumping on the couch. I’m not proud when I say—its showing. I’ve been over-talking, over-sharing, and…

The drive-in theater near my home had its first showing of the season last Friday. New York beaches will be open for the Memorial Day holiday. Other parts of the country are starting to come back, slowly easing the restrictions that have kept us home since March. As conversations around reopening become more commonplace, businesses are scrambling to build a plan for repositioning, revamping, and recovering post COVID-19. As they do, questions emerge. COVID-19: When Are We Really Back? In our area of NY, May 15 was a date receiving…

As I write this, it’s been one month. One month of home quarantine, one month working from home, one month home schooling, and one month straight up missing every single human I know. I hope you’re doing well and you’re finding ways to cope with life both personal and in business. In previous posts, you’ve heard me talk about my neuroscience degree and how, for many years, I studied different aspects of neuroscience. One area that is of particular interest to me is how our brains are wired differently and…

We are living in a defining moment. One that will be looked back upon as one of the largest catastrophic events to face us. An event that caused millions to suffer, thousands if not hundreds of thousands to die, businesses to collapse, jobs to disappear, debt to skyrocket, 401ks to diminish…you get the point. People are hurting, physically, emotionally, and financially, and are looking out into the world for signs of hope, for empathy, and for compassion. For those businesses fortunate enough to remain open, and even more those that…

Let’s be real about it. This is hard. It’s hard to know what to do, what not to do, and how to navigate this situation as delicately as possible. For business owners, one thing is evident – it’s NOT business as usual. The game has changed, people are hunkering down, and the world’s focus is shifting. As the world shifts, so must the way we talk to clients and how we work with them to pivot their marketing strategies based on their needs. At Overit, we have spent the past…

“It is not the strongest of the species that survives, not the most intelligent…It is the one that is the most adaptable to change.” – Charles Darwin News out of Poultney, Vermont, last week was a jarring reminder of the harsh realities facing small, tuition-dependent colleges. After nearly 200 years, Green Mountain College will close citing sharply declining enrollment. Sadly, they’re not alone. Many institutions nationwide are facing similar challenges and are vulnerable to similar outcomes. In a 2016 study, the Parthenon Group found that 800 small colleges were vulnerable…

‘tis the season…. to dole out nice-sounding marketing advice whether it’s true or not and hope people believe it. Falala-lala! via GIPHY As you’re buttoning up that 2019 marketing plan, checking it twice, and getting final approvals – we know you’re also doing research into what ELSE you should be thinking about for the upcoming year. As you do, here’s our take on the best advice to ignore this holiday season. We all need a little help sifting through the crap sometimes. We got you. 3 Marketing Lies to Avoid…

  Traditionally, higher education marketing primarily focused on raising awareness of and generating interest in university programs by traditional means: print advertising, radio & television, and email marketing. In recent years, SEO and paid search ads were added to the mix. While this marketing mix has been generally effective, many institutions are enlisting Marketing Agencies savvy in Multi-Channel Digital Marketing, Social Engagement, and Marketing Automation to shape strategy, strengthen their brand, increase their reach, and drive enrollment numbers. The current and future generations of enrollment prospects have grown up listening…

We all have that awkward time between campaigns. Whether you’re between product launches, school years, legislative sessions, or seasonal services, there’s a lull period, where there’s not much communication happening. It’s hard to know what to say during those times. Sometimes you’re restricted in what you can say. Other times it’s just hard to pick something when you don’t have a focus or a theme to build upon. In this blog, we’re going to talk about how to build momentum during the off-season and what you should be saying during…

It’s pretty common for marketing and sales to function as two completely different departments. After all, our objectives appear to be very different:  marketing generates leads, sales closes them. One is responsible for bringing in the bodies, the other for converting them into customers. But what might it look like if your marketing and sales teams worked together, rather than separately? Studies have shown that 50% of sales time is wasted on poor prospects. And that’s frustrating for both parties, because it’s hard to pinpoint why that’s happening. Is sales…