Marketing

100 Articles posted in Marketing.
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Sexism in Tech: Enough is Enough (From One Man to Another)

Sexism in Tech: Enough is Enough (From One Man to Another)

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At a recent Atlassian Developers conference held in Berlin, a developer inadvertently entered the debate that’s been raging around the world – the sexism that exists in our culture. He put up a slide, comparing an Atlassian plugin to his girlfriend – saying both were beautiful but both: Complain a lot Demand his attention Interrupt him when he’s working Don’t play well with his other friends His intentions were probably benign – to be funny. I’m sure he thought he was being clever and he probably didn’t even realize his…

What to Know When Hiring an Online Marketing Agency

What to Know When Hiring an Online Marketing Agency

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When hiring an agency to help your business market itself online, you want to know you can trust that the right work will be done. You might start off with assumptions about what results you should see, how long a campaign should take, and how much you’re willing to spend. However, you should also keep in mind some cautions to make sure you’re properly approaching a campaign. Know Your Timeline When you’re investing hard-earned money into an online campaign, of course you want to see results. But you also need…

The Importance of Corporate Culture

The Importance of Corporate Culture

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What’s the best-kept secret to retaining employees? It’s actually not more money or added perks. For most employees, it comes down to one important aspect of your business, and that’s your culture. Did you know that 70 percent of US workers feel negatively about their jobs? Millions of workers are emotionally disconnected from what they are doing, and that disconnection leads to a drop in productivity. Psychological engagement and social engagement have a huge impact on how people are performing and how satisfied they are in their careers. Companies that…

What Your Brand Needs BEFORE More Content

What Your Brand Needs BEFORE More Content

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I get the honor of chatting with Overit clients before they become Overit clients. I get introduced in the early conversation stages when they’ve come to us looking for digital marketing services and, as a team, we work with them to create the most effective marketing plan to meet their needs. It’s a fun process. Okay, it’s a really fun process and I feel pretty grateful to be part of it. Over the past six months or so, there’s been a common thread in a lot of these meetings. So…

Craft Strategically-Engaging Content Every Time

Craft Strategically-Engaging Content Every Time

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No more being pushed out of meetings. No more being forced to fit words into already-designed pages. No more being laughed at when we sit at the marketing table. These days, we’ve all turned our eyes toward content. Job listings are going up, blogs are being developed and the phrase “content strategy” is finding itself in a whole lot more conversations. Hey, writers? We just won the Internet! But your content only wins when it engages and when it’s something your audience is already salivating for. How do you make…

What Content Strategy Means For Your Biz In 2014

What Content Strategy Means For Your Biz In 2014

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This isn’t a Trends post. This isn’t me guessing at what’s going to happen next year or encouraging you to hop on a bandwagon that’s already left the station. What follows is everything you need to be doing right now to prep your content strategy for 2014. Because while the opportunity in content is huge, so is the competition. The sheer volume of content currently being produced is staggering. While 93 percent of B2B marketers already report using content in their marketing efforts, 58 percent are looking to increase that…

Marketing Magic: Why #WestJetChristmas Works

Marketing Magic: Why #WestJetChristmas Works

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“How can we make our brand relevant during the holiday season?” Did you ask your marketing team that a few months ago? You might have chosen a sales-driven campaign, such as the commercials we frequently see on TV promoting products and discounts, a brand-awareness campaign that ties in a holiday theme, or the kind of campaign that just wants to say “Happy Holidays” to the company or organization’s existing, supportive and loyal community. Overit’s motion team recently worked with University at Albany on such a holiday greeting. One of my…

This Is Not The Strategic Marketing We’re Looking For

This Is Not The Strategic Marketing We’re Looking For

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It’s a great time to be in marketing. The low barrier to creation and the variety of channels available allow brands to consistently create, innovate and earn audience attention through remarkable experiences. We’re able to tell stories through content, through social, design, product development, motion graphics and more, and to reach customers in more exciting ways. With so many resources at our fingertips, brands can create virtually anything. Or brands can fail. Epically. Below is what happens when your “strategic marketing” plan looks more like something a hangry seven year…

8 Things I’m Thankful For as a Marketer

8 Things I’m Thankful For as a Marketer

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Oh, it’s almost here. [No, not snow, that already happened.] The day dedicated to thanks and pie and turkey and stuffing and more pie. And before we head on up out of here to enjoy a holiday week with family and friends, I thought I might share some of the things I’m most thankful for as a marketer. Because even though the Internet has a propensity for yelling and throwing things, the truth is, there’s a lot to be thankful for this year. Here’s my gratitude list: A smarter Google:…

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How do you sell the importance of web investment to #SMB whose target market is in a 15km radius? http://t.co/tmNEAxdlwT via @smashingmag