Overit Media is proud to announce and unveil the recent work our sister company, O Studios, completed for Catseye Pest Control.

If you live in the Capital Region, there’s little doubt that you haven’t seen or heard the Catseye Pest Control commercials and jingle; it’s commonplace.

Catseye, though, came to Overit and O Studios to help update the look of their main character, Caddie, as well as work on the 3-D modeling and motion graphics for their new commercial spot.

O Studios first tweaked the facial design, body and costume and pushed more toward the realm of realism, having decided on a hand-held camera approach. O Studios employed the use of motion tracking and image-based lighting to sell the believability of Caddie as a real, physical character that would exist in our world.

What do you think? We’d like to know! Comment below.