Social Media Breakfast was founded by Bryan Person in August 2007. The recurring event is one where where social media experts and newbies alike come together to eat, meet, share, and learn.

The keynote speaker at February’s event is Brad Ruffkess. Brad currently helps some of the world’s largest brands engage with millions of Fans on Facebook everyday. Mr. Ruffkess will demonstrate the importance of to optimizing your sites for Facebook and why leading organizations can get more traffic from Facebook than they do from Google.

The Social Media Breakfast is a great place to come meet fellow social media practitioners. Everyone from expert social media experts to social media beginners are encouraged to attend! It will be an opportunity for all of us to come together to share and learn about strategies and new social media technologies.

The Social Media Breakfast is free of charge, so come on over and join us! The event sold out in roughly 7 hours, but there is currently a waiting list. Please visit this website to register for the waiting list if you’re interested in attending. http://smbtv5.eventbrite.com/.

Can’t wait to see you there!

If you’re in the Albany, NY area on February 5th be sure to register for the Social Media Breakfast Tech Valley and say hello to Overit Media. As a sponsor of the event, we’re proud to be involved in educating business and blog owners on the value of using Facebook for business. View the event and register here today!

The creative development of a new name and slogan for their wind services division will help MD&A become more recognizable and a force (no pun intended) in the wind turbine services market.

No matter where your company goes, or what your company does, the name, slogan and logo will always mean something to consumers. Whether the message your brand portrays is positive or negative to the consumer, it all depends on the correct branding strategy. Overit Media consistently produces branding strategies that help companies avoid a potential identity crisis and instead create strong brand equity.

Ronald McDonald House Charities of the Capital Region was the 35th house to open its doors in June of 1982, since then they’ve been committed to providing a “home away from home” for families with ill children. They provide these families with a private bedroom and access to a kitchen, family room, computer, laundry and offer a shuttle service to the hospital.

Besides assisting families with ill children, the RMCH of the Capital Region offers a variety of programs including the Ronald McDonald Care Mobile which addresses the restorative dental needs of children in the area. As the family member of someone who has used this organization I was more than excited when they enlisted us to work on their website.

The RMHC already had a logo that was recognized worldwide, so in the redesign and redevelopment of the website Overit sought to produce a website that would complement the good work and good vibes that people already associate with.

Now that the the website has relaunched, Overit Media will implement SEO (search engine optimization) best-practices in order to make sure that their website gets the full attention of search engines and potential visitors.  Our resident SEO guru, Joe Schaefer has created a plan to ensured the website is easily indexed and found in search results.

RMHC has a Facebook page that people can become fans of, stop by and say some nice words to them. We can’t say enough good things about Ronald McDonald House Charities of the Capital Region and we encourage you to check out their website at: http://rmhcofalbany.org

The projects will most likely be available online (iTunes) and on DVD upon release.

As these two projects are still fresh and one still in the animation process, Overit cannot yet name the projects. Keep your eyes (and ears) right here on the Overit blog for release dates and further details.

Since 1993 Overit Media has been a leader in digital solutions and continues to forge ahead by staying on the cusp of current digital technology.

Short answer: Yes. See our blog entry about here.

What is Personalized Search (Google)?

Personalized search is the return of search results that are tailored just for you, based on your search behavior.

For a while there we saw the ability in all of us, who had one Google account or another , to personally rank sites by clicking an ‘up’ or ‘down’ arrow. And, from there, your search results started being customized based on your perceived likes, dislikes and the ability to personally remove a result from the SERPs.

Earlier this month we saw Google announce that personalized search is now a reality for all of us, whether signed in to Google or not.

But How Do I Know If My Results Are Personalized?

** See the big red arrow pointing to ‘View Customizations’. This is your tell-tale sign that your results are based on an addition to the algorithm, the personalized version of search results. Here, too, you are able to move further into the Google results and ask that Google show you results not based on customizations (or in their case of positive-spin-language ‘without improvements’).

What Does This Mean For My Site?

Probably little to nothing if you’ve been focusing on your SEO. I can hear the comments now: ‘Yeah, but my SEO tells me that success is based on rank. But, if my audience is getting different results, then rank won’t be a good measure’. You’re right. Rank as a top metric for measuring success has come to a skidding, crunching halt.

SEO companies (like Overit Media) will continue to focus on using search engines for traffic (as well as other means), so your site isn’t headed for the depths of page 10 of search results. Keep an eye on traffic, if you start seeing a trend downward, personalized search may be having an effect. If you see that steady incline still, personalized search may be doing nothing, or perhaps, helping.

So, as an SEO company, we trudge forward knowing that traffic, time on site and bounce rate are still aspects to look at. And, since we sit on the edge of our seats while analyzing, measuring and testing, we also sit close to the edge of everything that is search related - for our clients’ success.

1.Google
2.Yahoo
3.Youtube
4.Live/Bing
5.Facebook
6.MSN
7.Wikipedia
8.Blogger.com
9.Myspace
10.Yahoo.co.jp

That’s 4 search engines. Are you being found in the search engines? Clearly that’s where a lot of people are hanging out online.

Youtube is a video search and hosting website for all of your digital video assets. Again, a lot of people are hanging out there. Do you have digital media readily accessible on Youtube?

Blogger.com will host your blogs. Being included on that list means people are writing and reading blogs. Is your business writing blogs? Are your potential visitors reading your blog?

Facebook and Myspace are on that top 10 list. Are you on social media? Seeing as though they are on this list, you should be.

Is your business on Wikipedia? Wikipedia shows up very well in Google results. Get in Wikipedia.

MSN is a content provider. Is your business in the business of providing content? If so, people are looking for it, get found. Get SEO.

If you’re answering “no” to a lot of these questions, we should talk. Your website is probably giving a lot of traffic to your competitors if you answered “no” to some or all of these.

Located in Albany, NY, Maria College is a non-profit, independent, co-educational 2-year college offering both degrees and certificate programs.

“As with any educational, or non-profit, institution that we work with, the entire team at Overit finds the meaning put into that work to be gratifying on a completely different level. We’re pleased to be working with Maria College, its wonderful staff and working on a regional project” says Overit Media CEO/President Dan Dinsmore.

Through our work with BBL, we’ll be focusing on The Rensselaer, a banquet and conference facility.

We, at Overit Media, have been providing working solutions for clients since 1993. Staying true to our original philosophy of delivering working, branded solutions, Overit will be providing our photography services, web design and search-engine friendly web development.

It’s that special time of year again, the holiday season. A time of year steeped in tradition. As we at Overit Media come together to celebrate the holidays, we would like to wish you and yours a hap, hap, happy holiday season!

As our mantle fills with holiday cards from our friends, clients and vendors, we thought you should know that we have one especially for you. So, before you throw another log on the fire, share a holiday meal and exchange gifts, make sure you see our holiday wishes just for you:

Click here to view the embedded video.

From all of us at Overit Media,

Happy Holidays and Season’s Greetings!

p.s.

If you’d like a physical copy of our Overit family holiday portrait, please email us or call 518-465-8829.