This year’s Pubcon in Austin was just fantastic. The lunch buffet alone was worth a blog post. They had this yummy dal and some kind of protein I can’t remember the name of but I had thirds, so. I learned a lot about the kind of marketing we should be doing in 2020. DELETING old content that doesn’t serve the client or the reader! Understanding your personas’ personality types! Getting into the psychology of the people you’re talking to. The data was overwhelming: Talk to people directly. Give them the…