Let’s get this out of the way: If you’re not using Google Local Services, it’s time to fix that. Yelp is practically irrelevant these days. Facebook reviews are barely hanging on. Those are still important platforms, but Google, of course, is king. Google Local Services advertising helps searchers quickly find and contact a “Google Guaranteed” local business. And if your business isn’t Google Guaranteed, are you even a business at all? For searchers, GLS is an easy way to find qualified, already-vetted businesses. For businesses, being on GLS means more…
