In this session, we’re hearing from CEO and Chief Revenue Scientist Mike Lieberman of Square 2 Marketing. Mike starts the session by asking the audience to stand up, then sit down if they haven’t met their revenue goals (not “I had a good year”, but hitting the actual GOALS you set) for 2017, Q1 of this year, Q2 of this year, and Q3 of this year. By Q3, only about 15% of the audience is left standing. So we see that, even in a room full of people interested in…

This blog’s coming at ya from the brain of possibly the coolest person at Inbound – Nadya Khoja. I mean, seriously, I want to be that cool when I grow up. But I’m OK if it doesn’t happen. Nadya talked about a topic that’s hot for social media marketers and content marketers alike – viral content. First off, let’s talk about what viral means. Viral content is something that gets a lot of engagement and shares. Not more than your usual content kind of sharing, but like the whole internet…

This morning was my personal favorite breakout thus far:  How to Supercharge Your Marketing Automation Using Audience Research and User Data. In case you haven’t noticed yet, I’m Overit’s marketing automation specialist. Which means I get to work with a lot of our clients to find creative ways to help them streamline and automate their marketing and sales funnels, so they can spend more time on the things that require human interaction (because machines can’t do everything!). This particular breakout was hosted by Element Three’s Dustin Clark – a funny…

This afternoon we heard from PR 20/20 CEO Paul Roetzer. Artificial intelligence (AI) is a pretty heady subject, so I want to start with two disclaimers: The content of this talk and this blog are meant to be more high level – what’s happening with AI, where it’s trending, and how it’s being integrated into marketing and sales. AI is still in the early adoption stage. Even though we’ve been watching sci-fi movies with AI for years, most of that AI has not been created yet. We’re still in the…

This morning we heard from HubSpot’s Director of Marketing, Rachel Leister. A pint-sized powerhouse, Rachel is full of incredible insights and information. In this presentation, she’s talking about how to grow and manage your growth marketing team. In her talk, she shares the keys to running a successful marketing experiment. As marketers, we know that part of growing is testing and optimizing our content, landing pages, copy, emails, and pretty much anything else our audience interacts with so we can improve conversions at each point of the marketing funnel. Rachel…

You’re talking. Your colleagues are talking. Your boss talks. Your sales team talks. The new guy is definitely talking. It’s happening face-to-face. Online. In email. On your website. On social media. In press statements. And wherever you think anyone might be listening. When you’re not talking in real-time, you’re automating all of the talking. Wouldn’t it be nice if you had a guide for what to say? Or if you were confident everybody talking was saying the same thing? You can be. You just need a messaging framework to make…

With hundreds, maybe thousands, of marketing softwares out there, and equally as many articles touting the benefits of each, how are you supposed to choose the right marketing software for your needs? First of all, let’s start off with:  what is a MarTech stack? A MarTech stack is essentially all of the tools and softwares you’re using for your marketing. This can include your CRM, your automation platform, email marketing, social media, and just about any other tool you use when marketing your business. While we, of course, have our…

Online reputation management (ORM) is about monitoring and improving how your business is viewed online. It means looking and analyzing what a potential customer, reporter, or partner will discover about your brand, your people, or your product/service when they perform a Google search. Before they ever land on your website or pick up the phone to call you — what will they find when they look for you? And will they like it? Said simpler: Is your online presence working for or against you? This is the idea behind online…

We like to think that there are phases to SEO. Phase 1 is an often overlooked but critical component of SEO: technical SEO. This is not on-page or off-page, but almost “in-page”, including a lot of sitemaps, source code, crawling, indexing, mobile load times, and more. The purpose of this phase is to make sure that Google can find your pages, crawl them, render them quickly, and render them as a mobile device would. Other things like site architecture and scripts can also be meaningful in this phase of technical…

I recently had the pleasure of speaking to Digital Marketing/E-Commerce MBA students from the College of St Rose about marketing and design. Professor Braathe asked me to prepare an assignment for the students to tackle. With the oversaturation of tweets, blog posts, and podcast about how to market to millennials, I thought it might be fun to flip the script and have them research and write up the top 10 ways to reach GenX in today’s media climate. Below you’ll find the students thoughts and insights on reaching GenX. 10…