New Ways to Track You Via Your Mobile Devices: Big Brother or Good Business?
Wifarer is another company using IPS. Unlike Google, which so far provides only indoor maps and location awareness to users, Wifarer wants to give its users heaps of content, discounts, and deals related to where they are located. The company says that its service is essentially a private, customized version of Google’s IPS offering that lets venues control the content, the branding, and various ways to make money from their digital space.
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