You don’t have to look far to stumble across a company that has seen its once-stellar growth evolve to a point where the customer base stagnates. While business seemingly remains steady, the number of customers simply isn’t growing. Is the market saturated? Of course not!
So why does this happen, and how can you begin to predict when an organization will hit that point of sluggish inactivity? In short, how can you develop an accurate and independent evaluation of how big your company can be, and remove the barriers to help you get there?
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