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Content Department Description

Content Marketing Services

Content marketing goes by many names. Whether you refer to it as earned media, branded content, non-interruption marketing, custom content or just really awesome stuff, the goal behind your content efforts is the same. It's about giving away good information today to build trust, credibility and authority with your audience over time. It's an attention-based loyalty strategy designed to attract customers to your brand by fulfilling their needs before you ever ask them to open their wallets.

Serving your customers before yourself - how novel, right?

No.

How effective.

90 percent of consumers say they find custom content useful, with almost 80 percent believing that companies investing in content are interested in building good relationships with them. That's why content is so important to your marketing efforts. When it comes to driving traffic, increasing online conversions and branding your company, content marketing works.

Overit's content marketing services are based in ROI. We take those same keywords and metrics you are tracking for the rest of your marketing strategy and apply them to your content. We'll work with you to understand what types of content make sense for your brand, to what types your customers are already responding and how to create stand-out content worth sharing to brand you as the helpful expert we all want to do business with.

The social Web has helped to reignite the content marketing spark by making it easier than ever for consumers to find content, share it, consult it for buying decisions and build an affinity for the brands that create it. Let Overit give your customers another reason to fall in love with you.

How?

Through a mix of:

  • Blog posts
  • Authority guides
  • Newsletters
  • Industry white papers
  • Videos
  • Webinars
  • Infographics
  • Data visualizations
  • Branded microsites
  • Interactive site resources

Your content is what sets you apart on the Web. It's the face, voice and spirit of your brand. If you're not using content to woo and wow your customers, you're not using it at all.

Overit can help.

Our content marketing services include:

Our Headlines

  • Collaboration seen as key to creative economy

    Collaboration seen as key to creative economy

    December 6, 2017

    Saratoga Performing Arts Center President Elizabeth Sobol, Sawtooth Jewelry Studio owner Maria Levin, Troy Dance Factory owner Nadine Medina and director of Basilica Hudson Melissa Auf der Maur took part in a public talk last week in Albany, hosted by marketing company Overit Media. By: Lauren Halligan

  • Shaker Pointe’s Refugee Committee
  • Let's Eat: Crepes Suzette

    Let's Eat: Crepes Suzette

    November 25, 2017

    Kristen Holler and Michelle Hines Abrams join Dan to make light, delicious Crepes Suzette in the Let's Eat Kitchen. By: Dan Bazile

  • Seniors collecting coats and more to keep refugees warm

    Seniors collecting coats and more to keep refugees warm

    November 17, 2017

    A senior community in Latham held a coat drive Friday, to help a group of refugees stay warm this winter. People at Shaker Point Senior Living Community asked for coats, hats, boots and blankets for children and adults. By: Leanne DeRosa

  • Safety first when firing up the furnace
  • School of Rock kids got lesson from Roger Waters
  • High-End Masquerade Ball is Fundraiser for Ronald McDonald House
  • Rensselaer riverfront among sites being pitched for Amazon 'HQ2'

    Rensselaer riverfront among sites being pitched for Amazon 'HQ2'

    October 16, 2017

    CEG in Albany has been working "nonstop" over the past several weeks with regional economic development leaders, Empire State Development, elected officials and outside consultants to finalize the proposal, said Andrew Kennedy, president and CEO of CEG. By: Michael DeMasi

  • Making a makerspace on Hamilton Hill

    Making a makerspace on Hamilton Hill

    October 14, 2017

    “Pursuing the makerspace idea is a great way to add to the residences and the services that will be available,” said Kristen Holler, the director of the Albany Barn, Inc. By: Indiana Nash

  • Business Keynote Set for Hall of Springs

    Business Keynote Set for Hall of Springs

    October 13, 2017

    The Albany-based Center for Economic Growth (CEG) announced this week that the editor and managing director of Fast Company, Robert Safian, will speak at its annual meeting and anniversary celebration on Thursday, Nov. 2 at the Hall of Springs in the Saratoga Spa State Park. By: Larry Goodwin

  • Review: Rare Craft Steak and Cocktail House

    Review: Rare Craft Steak and Cocktail House

    October 11, 2017

    I had been a frequent visitor to Marotta’s on Union Street in Downtown Schenectady and was shocked when I heard they were undergoing this change. I had a chance to see what they’re doing over there at RARE Craft Steak and Cocktail House now and of course, I had to order the steak. By: Jessica Sims

  • 20 things you don’t know about me: Jeff Yule

    20 things you don’t know about me: Jeff Yule

    October 10, 2017

    His love for the show “Shark Tank” inspired him to host a “Shark Tank” of his own as one of the many Ronald McDonald House fundraisers. His continuing hunt for possible fundraisers to benefit the RMHC led him to the The Masquerade, a night of elaborate décor and entertainment held later this month. By: Kristi Gustafson Barlette

  • Bright future for manufacturing, students hear

    Bright future for manufacturing, students hear

    October 6, 2017

    Nearly 34,000 people now work in manufacturing in the eight-county region, Center For Economic Growth President Andrew Kennedy told them, and there are good wages and diverse opportunities in the field. By: John Cropley

  • Priming the pump for revitalization

    Priming the pump for revitalization

    October 6, 2017

    The Barn, together with the Albany Housing Authority, will host a block party at the North Swan Street Park from 4 to 8 p.m. Friday. It is a kickoff for the (He)Art of the Hill, an effort to attract businesses to the neighborhood. By: Leigh Hornbeck

  • Business Connection Forum underway

    Business Connection Forum underway

    October 4, 2017

    The event, organized by the Center for Economic Growth in partnership with Silicon Europe Worldwide and NY Loves Nanotech, is designed as an opportunity for North American and European-based companies to explore and discuss opportunities in the Capital Region, relevant to autonomous operations, health applications, smart cities and advanced electronics. By: John Cropley

  • Capital Region talent, assets big enough to lure Amazon

    Capital Region talent, assets big enough to lure Amazon

    October 3, 2017

    The Center for Economic Growth is leading the Capital Region's effort to develop an HQ2 proposal and is collaborating with our partners in government, industry, academia and the nonprofit community. By: Andrew Kennedy

  • CEG holding investor forum at SUNY Poly

    CEG holding investor forum at SUNY Poly

    October 3, 2017

    The Center for Economic Growth in Albany is holding a three-day Business Connection Forum at SUNY Polytechnic Institute starting Tuesday morning that will focus on autonomous operations, health applications, smart cities and advanced electronics. By: Larry Rulison

  • Maintain heating, cooling systems to keep costs down, family safe
  • Venue for Ronald McDonald House’s Masquerade Announced

    Venue for Ronald McDonald House’s Masquerade Announced

    September 27, 2017

    For several months The Ronald McDonald House Charities of the Capital Region has been keeping a secret: the location of their annual fundraising event. All that was previously revealed was that it would be in Schenectady, but now we know exactly where The Masquerade will be taking place next month. By: Erin Nudi

  • RONALD MCDONALD HOUSE CHARITIES MASQUERADE LOCATION ANNOUNCE

    RONALD MCDONALD HOUSE CHARITIES MASQUERADE LOCATION ANNOUNCE

    September 26, 2017

    The Ronald McDonald House Charities of the Capital Region is such an amazing organization in our area, helping those who have children getting treatment at Albany Med. Every year they look forward to the annual Masquerade and though it’s usually in Albany they have just announced this year’s location is changing. By: Jessica Sims

  • Five Questions with Marla Ortega

    Five Questions with Marla Ortega

    September 15, 2017

    Marla Ortega is the executive chef and owner of The Illium Café in downtown Troy, and one of the featured chefs for the Albany Barn’s anti-gala known as Fusion, which is scheduled for Friday, October 20. By: Lauren Halligan

  • Why the Albany region needs Cuomo to get Amazon's $5 billion headquarters
  • Discovering Saratoga: Hat Fashion at the Track
  • 28 book marketing tips from authors, publicists, and marketers
  • Senior citizens gather school supplies for refugee kids
  • School supply drive held for immigrants and refugees
  • BSNB opens office in Voorheesville

    BSNB opens office in Voorheesville

    July 27, 2017

    Ballston Spa National Bank has opened its 13th banking office and its third in Albany County, at 13 Maple Road in Voorheesville. By: John Cropley

  • Let's Eat: Sausage, Pepper and Onion Sandwich
  • Local company talks advanced options for home air conditioning
  • Why this Saratoga County bank sees going south as a key part of its business strategy
  • SEO Competitor Analysis

    SEO Competitor Analysis

    July 5, 2017

    SEO is about landing the top result for valuable queries. But there’s one thing in your way: Competitor sites. By: Jon Kaspszak

  • Examples of Linkable Assets – 23 SEO Pros Share Their Best Performers
  • School of Rock offers creative kids an outlet and community

    School of Rock offers creative kids an outlet and community

    June 14, 2017

    On a sunny spring day, David Bodie–stocky, bearded, and shoeless–skips, jumps and contorts himself as he makes his way through the hallways of School of Rock’s Latham location. He avoids kids carrying bases and guitars, opens the door of a classroom, and what was a loud hum turns into a fully realized roar of Foo Fighters’ “My Hero.” By: David Howard King

  • A/C and ice cream: Capital Region cools off in high temps
  • Albany, N.Y., to Hold Its First Hacking Conference

    Albany, N.Y., to Hold Its First Hacking Conference

    June 7, 2017

    Computer hacking will climb down from the headlines and into the Albany Capital Center next week, as local cybersecurity experts stage ANYCon, billed as the area’s first hacker conference. By: John Cropley

  • Albany event billed as area’s first hacker conference
  • Stuff to do this weekend: Albany Tea Festival
  • Tea festival at Overit

    Tea festival at Overit

    June 1, 2017

    As part of this month’s 1st Friday art event event in Albany, the digital marketing agency Overit will host a tea festival from 5:30 to 9 p.m. Friday (6/2). By: Steve Barnes

  • What Project Owl Really Means For SEOs – And 6 Tips For Capitalizing On It
  • 2017 Mother's Day Brunches In Albany, NY