Saratoga Performing Arts Center President Elizabeth Sobol, Sawtooth Jewelry Studio owner Maria Levin, Troy Dance Factory owner Nadine Medina and director of Basilica Hudson Melissa Auf der Maur took part in a public talk last week in Albany, hosted by marketing company Overit Media. By: Lauren Halligan
Content Marketing Services
Content marketing goes by many names. Whether you refer to it as earned media, branded content, non-interruption marketing, custom content or just really awesome stuff, the goal behind your content efforts is the same. It's about giving away good information today to build trust, credibility and authority with your audience over time. It's an attention-based loyalty strategy designed to attract customers to your brand by fulfilling their needs before you ever ask them to open their wallets.
Serving your customers before yourself - how novel, right?
90 percent of consumers say they find custom content useful, with almost 80 percent believing that companies investing in content are interested in building good relationships with them. That's why content is so important to your marketing efforts. When it comes to driving traffic, increasing online conversions and branding your company, content marketing works.
Overit's content marketing services are based in ROI. We take those same keywords and metrics you are tracking for the rest of your marketing strategy and apply them to your content. We'll work with you to understand what types of content make sense for your brand, to what types your customers are already responding and how to create stand-out content worth sharing to brand you as the helpful expert we all want to do business with.
The social Web has helped to reignite the content marketing spark by making it easier than ever for consumers to find content, share it, consult it for buying decisions and build an affinity for the brands that create it. Let Overit give your customers another reason to fall in love with you.
Through a mix of:
- Blog posts
- Authority guides
- Industry white papers
- Data visualizations
- Branded microsites
- Interactive site resources
Your content is what sets you apart on the Web. It's the face, voice and spirit of your brand. If you're not using content to woo and wow your customers, you're not using it at all.
Overit can help.
Our content marketing services include: