Saratoga Performing Arts Center President Elizabeth Sobol, Sawtooth Jewelry Studio owner Maria Levin, Troy Dance Factory owner Nadine Medina and director of Basilica Hudson Melissa Auf der Maur took part in a public talk last week in Albany, hosted by marketing company Overit Media. By: Lauren Halligan
As designers, we know better than anyone your brand is more than just a logo. It's the first step in helping a customer understand who you are, your voice and the larger company message. It's the representation of what you can deliver, a message that is reinforced every time a user comes into contact with your company or its likeness.
Perhaps said more simply, brand development is the most important piece of your promotional puzzle.
The designers at Overit are as passionate about building great brands as they are designing cool things. We'll help you identify your business? values and strengths, and deliver the necessary visual tools needed to ensure a consistent, cohesive and awe-inspiring brand identity. With experience in a variety of industries, from start-ups to internationally-known brand campaigns, you can be certain Overit will deliver a branding strategy that will have peoples' heads turning.
If you thought branding was something only the big dogs had to worry about, it's time to rethink that. Regardless of size, every business entity needs a brand strategy to compete in today's digital realm.
That's where we come in.