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Design Department Description

Information Architecture

Deciding what content is most important to your users and how it should integrate in your website is one of the most difficult aspects of the creative process. For your site to "work" and be intuitive, there needs to be a hierarchy of information and a natural flow to how your information progresses. It needs to relate back to your users' goals and their ability to accomplish them.

Honestly, informative architecture is built into solutions via a variety of services at Overit but it's our designers who help build that intuitive path so you're showing the right information at the right time to your visitors.

To do that, our team of designers sits with content strategists and developers to lay out and organize how and why information will present itself in your digital product. By recognizing patterns and strategically displaying content and media, we're able to conceptualize new ways for you to express your values and goals to your target demographic in the most naturalized, user-friendly manner. After all, users are coming to you for information. Your job is to provide that information to help them accomplish their goals, not disorient them until they leave.

Our Headlines

  • Being a Trusted Leader: What You Need to Know As Your Company Grows
  • Public Relations for Small Businesses: 6 Tips for Success
  • Creator of comic strip ‘Smallbany” takes his craft to Cali
  • Spa City kids making music to help fight cancer

    Spa City kids making music to help fight cancer

    February 28, 2017

    “We have family members that have cancer; we’ve got survivors in our group,” said Joe. “It’s so everywhere. It’s among us everywhere. And our family is no different, so we wanted to help.” The slogan for Leukemia & Lymphoma Society is “Someday Is Today”, and that’s what the band fittingly named KAKT3 decided to title the song. By: Joseph Phelan

  • Former Assembly Candidate Jesse Calhoun Named GM at School of Rock Albany
  • Simplifying Senior Moves From Bigger Homes to More Manageable Ones
  • Ballston Spa National Bank to open 2 new branches
  • This Saratoga County community bank is expanding into Albany
  • What Worked and What Didn't? Winners and Losers of 2017 Super Bowl Ads

    What Worked and What Didn't? Winners and Losers of 2017 Super Bowl Ads

    February 6, 2017

    The Super Bowl is not just the world championship of football, it is also world championship of advertising. But the cost has doubled in last 10 years, now $5 million per 30-second spot. Is it worth it? Barry Wygel sat down with Paul Fahy from overit.com to talk about what worked and what didn't this year. By: Barry Wygel

  • HOW TRYING TO BE A PEOPLE PLEASER COULD BE MAKING YOU A BAD BOSS

    HOW TRYING TO BE A PEOPLE PLEASER COULD BE MAKING YOU A BAD BOSS

    February 1, 2017

    There’s no reason why you can’t please everyone, right? Wrong, says Dan Dinsmore, the founder of Overit. “I’m naturally a people-pleaser and that will never change,” says Dan, who adds that his tendency to try to keep everyone happy has, at times, been detrimental to his marketing agency. By: Nicola Appleton

  • Making Sure Your Heating and Cooling is Up for the Task of Fluctuating Weather
  • Jesse Calhoun General Manager at School of Rock Albany
  • 24 things to do this weekend

    24 things to do this weekend

    January 26, 2017

    Rocks for Rock is a fundraising event that benefits The Ovation Music Fund which provides scholarships for kids and teens to enroll in music lessons at little to no cost. By: Era Bushati

  • Heating Company Potentially Saves Widow's Life by Replacing HVAC System
  • Valentine’s Day at Restaurant at the Pointe

    Valentine’s Day at Restaurant at the Pointe

    January 25, 2017

    The Restaurant at the Pointe in Latham will be offering a $50, three-course menu with choices for Valentine’s Day diners from 4 to 8 p.m. Tuesday, Feb. 14. By: Steve Barnes

  • Spotlight 80: Virtual reality expert Jazmine!
  • ‘Athena’ is a New Lighthouse Tracked VR Gun Controller from Ilium VR
  • 12/29/16: Today’s Top Tips: Thursday

    12/29/16: Today’s Top Tips: Thursday

    December 29, 2016

    MUSIC: Hayes Carll with Allison Moorer @ Club Helsinki, Hudson. The Grammy Award-nominated Texas singer-songwriter brings his roots-oriented original songs to town in support of his latest album, Lovers and Leavers. 8pm. $25. By: Staff

  • Local School of Rock hosts ‘One Night for Niko’
  • Business Beat: 2016 Year in Review

    Business Beat: 2016 Year in Review

    December 29, 2016

    The year began with a resolution at Family First Fitness in Schenectady. It was the first of more than 40 companies featured this year on the Capital Region Business Beat. By: Jon Dougherty

  • Bars & Clubs

    Bars & Clubs

    December 28, 2016

    ALBANY Athos, 1814 Western Ave. 608-6400 or http://athosrestaurant.com. Fri: 8 p.m. Greek Night with the Aegean Duo. Greek. Emack & Bolio's Ice Cream Parlor & Coffee House, 366 Delaware Ave. 512-5100. Fri: 7 p.m. Cass & Emma. Acoustic. Free. Sat: 7 p.m. Werthner & Frederick. Acoustic. Free. Tue: 7 p.m. Emerald Dawn. Open mic. By: Staff

  • School of Rock to hold benefit for Niko DiNovo

    School of Rock to hold benefit for Niko DiNovo

    December 27, 2016

    The School of Rock will hold a benefit concert – called One Night for Niko – on Thursday, Dec. 29 for the Colonie teenager badly burned in an October car crash. By: Staff

  • You wish you worked here: Check out the coolest offices in the Albany area
  • Ilium VR's Athena Rifle Is The First Third-Party Lighthouse-Tracked Peripheral

    Ilium VR's Athena Rifle Is The First Third-Party Lighthouse-Tracked Peripheral

    December 21, 2016

    In early December, a small company called Ilium VR launched an Indiegogo campaign to fund the development of Athena, a rifle peripheral designed for virtual reality. Athena offers realistic tactile feedback, coupled with realistic gun recoil and actions to enhance the VR FPS experience. By: Kevin Carbotte

  • Agency Holiday Cards 2016: The Coolest, Funniest and Silliest Season’s Greetings
  • Ilium VR Creating New Controller for Virtual Reality

    Ilium VR Creating New Controller for Virtual Reality

    December 16, 2016

    The two are co-founders of Ilium VR, a developer of virtual reality gun controllers. "We partner with as many game studios as possible where they make the really fun experiences; the games, the software. We just make the controller that's compatible with it," said Sarbora, the CEO of Ilium VR. By: Jon Dougherty

  • Troy company set to launch VR product in 2017
  • Ilium VR Creating New Controller for Virtual Reality

    Ilium VR Creating New Controller for Virtual Reality

    December 15, 2016

    "We want to create the most immersive controllers and peripherals to enhance that experience," Sarbora said. The two are co-founders of Ilium VR, a developer of virtual reality gun controllers. By: Jon Dougherty

  • Troy company set to launch VR product in 2017
  • Daily Gazette debuts new website

    Daily Gazette debuts new website

    December 8, 2016

    The Daily Gazette has a new website after months of developing the redesign with Overit, a digital marketing agency based in Albany, New York. By: Chelsea Diana

  • TEDx Albany brings together disparate voices

    TEDx Albany brings together disparate voices

    December 7, 2016

    This year’s local, self-organized version (signified by the x) of the nationally renowned TED talk conference held annually in California was hosted by Overit Media on Albany’s New Scotland Avenue. By: Katie Cusack

  • 13 Holiday Mascot Campaigns That’ll Make Spirits Merry and Bright
  • The Power of Proactive Customer Service

    The Power of Proactive Customer Service

    December 1, 2016

    Proactive customer service, as opposed to reactive, means delivering an efficient and helpful experience from the customer’s first interaction with the brand, whether that’s in a brick-and-mortar store, on a website or otherwise. By: Ian Landsman

  • Ilium VR to Launch IndieGoGo Campaign for VR Gun Controller
  • How this Troy virtual reality company is taking shooting games to a new level
  • Free Dinner Saturday at Green Tech High Charter School

    Free Dinner Saturday at Green Tech High Charter School

    November 19, 2016

    Green Tech High Charter School feeds the community. A free, open to all dinner is Saturday, November 19th from 2:00-5:00 pm. Green Tech High Charter School is located at 99 Slingerland Street, Albany. By: Heather Kovar

  • Orlando among TEDxAlbany speakers

    Orlando among TEDxAlbany speakers

    November 18, 2016

    The chef Ric Orlando of New World Bistro Bar in Albany and New World Home Cooking in Saugerties is one of a dozen speakers scheduled next month during TedxAlbany 2016, a locally organized event modeled after the international TED Talks that feature “ideas worth sharing.” By: Steve Barnes

  • Ilium VR in Troy looks to change how the world interacts with virtual reality

    Ilium VR in Troy looks to change how the world interacts with virtual reality

    November 17, 2016

    A few flights above the boutiques and cafes of Troy’s bustling River Street, where city workers patch holes in the street and painters hustle their equipment in and out of office buildings, sit the offices of Ilium VR–a company that is working to change the face of virtual reality. By: David King

  • At VentureB, startups show evolution of tech market

    At VentureB, startups show evolution of tech market

    November 16, 2016

    Principals for both Ilium VR and Dumbstruck told their stories at Tuesday's VentureB event. And both appear to be on the verge of potentially the next big thing, while seeking $1.5 million in new capital to scale up their operations. By: Larry Rulison

  • New weekly The Alt aims to fill Metroland's old niche

    New weekly The Alt aims to fill Metroland's old niche

    November 14, 2016

    Although editorially independent, with a staff of four full-timers and small roster of regular freelance contributors, The Alt was bankrolled by the Daily Gazette and Proctors in Schenectady and the Albany-based advertising and creative agency Overit. By: Steve Barnes