Saratoga Performing Arts Center President Elizabeth Sobol, Sawtooth Jewelry Studio owner Maria Levin, Troy Dance Factory owner Nadine Medina and director of Basilica Hudson Melissa Auf der Maur took part in a public talk last week in Albany, hosted by marketing company Overit Media. By: Lauren Halligan
In today's digital world, your website is just as important as your brick and mortar storefront - in some cases, maybe even more so - as it's often the consumer's first interaction with your brand and products. The user experience of your website will factor greatly into your buyer's initial impression of your business, and should therefore be approached and built with the same strategic mindset you'd take to build that storefront or other marketing efforts.
Before we start your Web development project, there are some things we need to know about your business.
Things we'll ask:
- What categories or departments do you need to highlight?
- Where will your customers make their purchases?
- How will your target clients communicate with you?
- What are your competitors doing?
- What can you do better?
You enter our doors needing to establish (or reestablish) your complete online presence, and we assess your needs. We'll work with our designers, SEO experts and content writers to shape a product that is going to represent the business and brand online and provide your employees and target audience with the information and tools they need.