“When I first started Overit, it was just a small marketing agency,” Dan Dinsmore, the founder and CEO of Overit, in Albany, N.Y., told me. “I was involved in everything and got to interact with employees on a daily basis.” By: Heather R. Huhman
In today's digital world, your website is just as important as your brick and mortar storefront - in some cases, maybe even more so - as it's often the consumer's first interaction with your brand and products. The user experience of your website will factor greatly into your buyer's initial impression of your business, and should therefore be approached and built with the same strategic mindset you'd take to build that storefront or other marketing efforts.
Before we start your Web development project, there are some things we need to know about your business.
Things we'll ask:
- What categories or departments do you need to highlight?
- Where will your customers make their purchases?
- How will your target clients communicate with you?
- What are your competitors doing?
- What can you do better?
You enter our doors needing to establish (or reestablish) your complete online presence, and we assess your needs. We'll work with our designers, SEO experts and content writers to shape a product that is going to represent the business and brand online and provide your employees and target audience with the information and tools they need.