Saratoga Performing Arts Center President Elizabeth Sobol, Sawtooth Jewelry Studio owner Maria Levin, Troy Dance Factory owner Nadine Medina and director of Basilica Hudson Melissa Auf der Maur took part in a public talk last week in Albany, hosted by marketing company Overit Media. By: Lauren Halligan
Link Building Strategies
You've spent great time and resources building a dynamic website, writing useful content and creating a business that serves your industry. Now it's time to drive traffic to that site and share the experience and knowledge with your audience. Link building is the key to creating that traffic.
Everyone has heard about the importance of links. Links are how your audience finds you and how the search engines judge the quality of your website. But if you are a business or a marketing team trying to create your link building plan, you may not know where to start.
- What kinds of links should you be going after?
- What links should you avoid?
- How do you attract links to your site?
- What are your competitors doing?
- More importantly, what are your competitors not doing?
This is where Overit comes in.
Overit's Link Building Services are in place to assist you in developing a well-rounded strategy for generating links to your website within the best interest of the search engines and your brand. The strategy we create is based around competitive research, content marketing initiatives and a comprehensive social media strategy to help your site generate leads, traffic and authority. We'll give you the ideas, contacts and resources you need to build quality links back to your site to increase visibility, authority and conversion.