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SEO/PPC Department Description

Online Video Advertising

Today's online users are obsessed with online video. From How-Tos and mashups to using the Web to watch their favorite TV shows and movies, they are consuming it all and they're doing it at a rapid pace. Marketers must evolve to keep up. A focus on buying cable and local networks is not enough in today's market, as users are turning to the Web for their digital programming and entertainment. As such, online video advertising has become an incredible method to engage users visually and audible.

With the growing number of available options and reports that 80 percent of users will recall watching a video ad on a website for 30 days, the opportunities for advertising in the online video space are endless! You don't need a big budget. Online video isn't just engaging and effective, it's also affordable.

Instream video ad spots can run as preroll (before), midroll (during) or postroll (after) videos on sites like YouTube, Ustream, Metacafe, news networks and others. The ultimate advantage is the ability to granularly segment audiences to ensure that spend is not wasted. While cable buys choose networks and shows for specific demographics, precise targeting is still limited. Online video advertising allows for targeting down to the level of individual users who are tagged based on their search and website visit activity.

Targeting available for instream ads includes:

  • Remarketing to show ads specifically to those who have visited your website
  • Interest targeting based on search and web browsing activity
  • Topic targeting to sites within a defined category
  • Contextual targeting to sites relevant to a set of keywords
  • Placement on specific sites or even specific videos or YouTube channels

At Overit, we'll create :15 or :30-second spots, determine relevant placements and audiences, and optimize campaigns for maximum reach. Ads can also run with companion graphic banners and link to a specific landing page tailor fit to the video's message. Online video advertising does wonders to boost brand recognition and keep your name in front of your audience.

Video ads get results, such as an average 20 percent increase in traffic to your website (Google).

Our Headlines

  • Safety first when firing up the furnace
  • School of Rock kids got lesson from Roger Waters
  • High-End Masquerade Ball is Fundraiser for Ronald McDonald House
  • Rensselaer riverfront among sites being pitched for Amazon 'HQ2'

    Rensselaer riverfront among sites being pitched for Amazon 'HQ2'

    October 16, 2017

    CEG in Albany has been working "nonstop" over the past several weeks with regional economic development leaders, Empire State Development, elected officials and outside consultants to finalize the proposal, said Andrew Kennedy, president and CEO of CEG. By: Michael DeMasi

  • Making a makerspace on Hamilton Hill

    Making a makerspace on Hamilton Hill

    October 14, 2017

    “Pursuing the makerspace idea is a great way to add to the residences and the services that will be available,” said Kristen Holler, the director of the Albany Barn, Inc. By: Indiana Nash

  • Business Keynote Set for Hall of Springs

    Business Keynote Set for Hall of Springs

    October 13, 2017

    The Albany-based Center for Economic Growth (CEG) announced this week that the editor and managing director of Fast Company, Robert Safian, will speak at its annual meeting and anniversary celebration on Thursday, Nov. 2 at the Hall of Springs in the Saratoga Spa State Park. By: Larry Goodwin

  • Review: Rare Craft Steak and Cocktail House

    Review: Rare Craft Steak and Cocktail House

    October 11, 2017

    I had been a frequent visitor to Marotta’s on Union Street in Downtown Schenectady and was shocked when I heard they were undergoing this change. I had a chance to see what they’re doing over there at RARE Craft Steak and Cocktail House now and of course, I had to order the steak. By: Jessica Sims

  • 20 things you don’t know about me: Jeff Yule

    20 things you don’t know about me: Jeff Yule

    October 10, 2017

    His love for the show “Shark Tank” inspired him to host a “Shark Tank” of his own as one of the many Ronald McDonald House fundraisers. His continuing hunt for possible fundraisers to benefit the RMHC led him to the The Masquerade, a night of elaborate décor and entertainment held later this month. By: Kristi Gustafson Barlette

  • Bright future for manufacturing, students hear

    Bright future for manufacturing, students hear

    October 6, 2017

    Nearly 34,000 people now work in manufacturing in the eight-county region, Center For Economic Growth President Andrew Kennedy told them, and there are good wages and diverse opportunities in the field. By: John Cropley

  • Priming the pump for revitalization

    Priming the pump for revitalization

    October 6, 2017

    The Barn, together with the Albany Housing Authority, will host a block party at the North Swan Street Park from 4 to 8 p.m. Friday. It is a kickoff for the (He)Art of the Hill, an effort to attract businesses to the neighborhood. By: Leigh Hornbeck

  • Business Connection Forum underway

    Business Connection Forum underway

    October 4, 2017

    The event, organized by the Center for Economic Growth in partnership with Silicon Europe Worldwide and NY Loves Nanotech, is designed as an opportunity for North American and European-based companies to explore and discuss opportunities in the Capital Region, relevant to autonomous operations, health applications, smart cities and advanced electronics. By: John Cropley

  • Capital Region talent, assets big enough to lure Amazon

    Capital Region talent, assets big enough to lure Amazon

    October 3, 2017

    The Center for Economic Growth is leading the Capital Region's effort to develop an HQ2 proposal and is collaborating with our partners in government, industry, academia and the nonprofit community. By: Andrew Kennedy

  • CEG holding investor forum at SUNY Poly

    CEG holding investor forum at SUNY Poly

    October 3, 2017

    The Center for Economic Growth in Albany is holding a three-day Business Connection Forum at SUNY Polytechnic Institute starting Tuesday morning that will focus on autonomous operations, health applications, smart cities and advanced electronics. By: Larry Rulison

  • Maintain heating, cooling systems to keep costs down, family safe
  • Venue for Ronald McDonald House’s Masquerade Announced

    Venue for Ronald McDonald House’s Masquerade Announced

    September 27, 2017

    For several months The Ronald McDonald House Charities of the Capital Region has been keeping a secret: the location of their annual fundraising event. All that was previously revealed was that it would be in Schenectady, but now we know exactly where The Masquerade will be taking place next month. By: Erin Nudi

  • RONALD MCDONALD HOUSE CHARITIES MASQUERADE LOCATION ANNOUNCE

    RONALD MCDONALD HOUSE CHARITIES MASQUERADE LOCATION ANNOUNCE

    September 26, 2017

    The Ronald McDonald House Charities of the Capital Region is such an amazing organization in our area, helping those who have children getting treatment at Albany Med. Every year they look forward to the annual Masquerade and though it’s usually in Albany they have just announced this year’s location is changing. By: Jessica Sims

  • Five Questions with Marla Ortega

    Five Questions with Marla Ortega

    September 15, 2017

    Marla Ortega is the executive chef and owner of The Illium Café in downtown Troy, and one of the featured chefs for the Albany Barn’s anti-gala known as Fusion, which is scheduled for Friday, October 20. By: Lauren Halligan

  • Why the Albany region needs Cuomo to get Amazon's $5 billion headquarters
  • Discovering Saratoga: Hat Fashion at the Track
  • 28 book marketing tips from authors, publicists, and marketers
  • Senior citizens gather school supplies for refugee kids
  • School supply drive held for immigrants and refugees
  • BSNB opens office in Voorheesville

    BSNB opens office in Voorheesville

    July 27, 2017

    Ballston Spa National Bank has opened its 13th banking office and its third in Albany County, at 13 Maple Road in Voorheesville. By: John Cropley

  • Let's Eat: Sausage, Pepper and Onion Sandwich
  • Local company talks advanced options for home air conditioning
  • Why this Saratoga County bank sees going south as a key part of its business strategy
  • SEO Competitor Analysis

    SEO Competitor Analysis

    July 5, 2017

    SEO is about landing the top result for valuable queries. But there’s one thing in your way: Competitor sites. By: Jon Kaspszak

  • Examples of Linkable Assets – 23 SEO Pros Share Their Best Performers
  • School of Rock offers creative kids an outlet and community

    School of Rock offers creative kids an outlet and community

    June 14, 2017

    On a sunny spring day, David Bodie–stocky, bearded, and shoeless–skips, jumps and contorts himself as he makes his way through the hallways of School of Rock’s Latham location. He avoids kids carrying bases and guitars, opens the door of a classroom, and what was a loud hum turns into a fully realized roar of Foo Fighters’ “My Hero.” By: David Howard King

  • A/C and ice cream: Capital Region cools off in high temps
  • Albany, N.Y., to Hold Its First Hacking Conference

    Albany, N.Y., to Hold Its First Hacking Conference

    June 7, 2017

    Computer hacking will climb down from the headlines and into the Albany Capital Center next week, as local cybersecurity experts stage ANYCon, billed as the area’s first hacker conference. By: John Cropley

  • Albany event billed as area’s first hacker conference
  • Stuff to do this weekend: Albany Tea Festival
  • Tea festival at Overit

    Tea festival at Overit

    June 1, 2017

    As part of this month’s 1st Friday art event event in Albany, the digital marketing agency Overit will host a tea festival from 5:30 to 9 p.m. Friday (6/2). By: Steve Barnes

  • What Project Owl Really Means For SEOs – And 6 Tips For Capitalizing On It
  • 2017 Mother's Day Brunches In Albany, NY
  • Business Beat: School of Rock Strikes Chord with Albany Students
  • Empire State Development has spent over $75K promoting its tweets since October
  • Sawyer Fredericks heads Move Music Festival

    Sawyer Fredericks heads Move Music Festival

    April 25, 2017

    Sawyer Fredericks probably isn’t the person you think he is. The angelic-looking belter has been hearing from some folks that his new material is “darker,” that he’s maturing from his successful stint on The Voice two years ago. By: David Howard King

  • Guagliardo Plumbing, Heating and Air Conditioning, Inc. joins Appolo Heating, Inc.