Saratoga Performing Arts Center President Elizabeth Sobol, Sawtooth Jewelry Studio owner Maria Levin, Troy Dance Factory owner Nadine Medina and director of Basilica Hudson Melissa Auf der Maur took part in a public talk last week in Albany, hosted by marketing company Overit Media. By: Lauren Halligan
Blog Audit & Strategy
At Overit, we believe that a company blog should be the center of any social media strategy. Your blog represents your voice on the Web, and it's the only social portal you truly own. An engaging and authoritative blog directly leads to increased lead generation, customer retention, brand awareness and thought leadership in what can often be a crowded market. If you're not blogging, or if you think you could blog better, let Overit help.
Our blog audit services are designed to evaluate your current blogging efforts from SEO structure and Wordpress integration all the way to content and social media use. Once we've put your blog through a rigorous analysis, we'll craft a blog strategy document customized to address your blogging needs and walk you through the process of content creation, types of content to consider, how to put together an editorial calendar, integrating social media, building awareness, promoting your personal brand, SEO considerations and more. Our blog strategies are so comprehensive that just taking from our ideas will help any blogger, community manager or marketing department see an increased ROI from his or her blog.
We have first-hand experience launching blogs from the ground up and turning them into national, Ad Age-recognized content powerhouses. We want to do the same for you.