A Capital Region fitness start-up ready to compete with major workout and fitness equipment brands, Focusmaster came to Overit for the planning and execution of a comprehensive marketing plan.
Overit was charged with creating the brand and messaging of the company that would support the sale of Focusmaster's products independently, within the mainstream market. We faced the unique challenge of implementing a vision as comprehensive and attractive as large-scale industry pros while being constrained by having just two primary products to work with at launch.
After going to Focusmaster classes to fully grasp the product, service and experience offered, our team planned, designed and developed the Focusmaster website on a cart-platform, allowing for e-commerce, and provided all photography for the website and product promotional materials. We've updated the company logo and created an animated version for video and commercial bumpers. A promotional video scripted, filmed and edited by the Motion department targets Focusmaster's home users.
Through each step of Focusmaster's evolving business growth, Overit has implemented more marketing techniques, including SEO work, PPC management and further development of brand collateral.