Kris Carr sought a website to update her visual brand while providing the user with a fluid and intuitive experience, offering quick access to Kris' blog posts, recipes and products. The site needed the flexibility to promote timely offers and encourage new visitors to subscribe to her newsletter, allowing her to consistently re-engage followers. The new website featured multiple integrations with Infusionsoft, her CRM of choice.
From vegan recipes to plant-based diet information to health tips and more, there was tremendous opportunity for Kris to gain organic traffic with the redevelopment of her website. Our SEO strategy sought to ensure existing traffic was maintained, while new opportunities to reach individuals seeking better health habits were built. Our design team worked closely with Kris to arm her with a variety of social media graphics, including inspirational affirmations, to fuel her social efforts and spur engagement.
The Kris Carr project touched nearly every specialty within the Overit building. The new site presented a stronger, more unified brand; increased sessions by more than 100%; generated a 200% increase in newsletter signups; and more accurately communicated the Kris Carr brand story. Our work with Kris Carr has been recognized but regionally and nationally.