Wanova was a desktop management service provider that presented a different approach to the concept of virtual desktop infrastructure (VDI) or Desktop-as-a-Service (DaaS), a service concept that frequently made business decision makers skittish.
When Wanova first came to Overit, the company's marketing team felt that the clientele and Mirage software had credibility, but lacked the visibility among the analyst community. They want more exposure to an audience whose members were frequently the top resources among those looking to make an additional investment in a desktop management service.
Overit launched a two-pronged plan that started with refining messaging on calls with analysts from Gartner, Forrester and The 451 Group. Among multiple pieces, top coverage that followed looked to tie some of the media's top voices with an "anti-traditional VDI" campaign - a video in CRN and a guest content piece in Forbes.
Following one year of interaction, Wanova was acquired by VMware in May of 2012.