Janae Quackenbush

Lead Strategist

Janae Quackenbush is a lead strategist at Overit, responsible for helping brands understand and develop their voice, messaging strategies and content programs.
Keynote: Scott Stratten (#Pubcon)

Keynote: Scott Stratten (#Pubcon)

Good morning from Pubcon Las Vegas 2016! The Overit team is thrilled to be here (in booth #507) and ready for a few jam-packed days of sessions on all-things-marketing. This is the first of many sessions we’ll be covering this week (catch the full list here). Pubcon’s kicking off with a keynote by Scott Stratten of Unmarketing, co-author of books such as QR Codes Kill Kittens and UnMarketing Second Edition: Everything Has Changed & Nothing Is Different. His claim to fame in the geek world is that he is one of…

10 Content Marketing Questions To Ask Yourself in 2016 (part 2)

10 Content Marketing Questions To Ask Yourself in 2016 (part 2)

In part 1, we figured out our goals, who we’re trying to reach, and what content marketing pieces we already have to work with. Now, let’s get to work. 6. What Is Your Editorial Calendar? You know your audience. It’s time to nail down what you’re going to offer them. Editorial calendars are the roadmap for your content creation. At the most basic level, they should establish: Topic & title Type of content: Ebook, infographic, podcast, webinar, video, blog post(s), something completely out of the box… Summary of piece: What…

10 Content Marketing Questions To Answer in 2016 (part 1)

10 Content Marketing Questions To Answer in 2016 (part 1)

There was a plan. A plan to write something, and then one thing led to another and I’m hitting publish on my 2016 preview piece after Valentine’s Day. No, it’s not ideal. But, I bet I’m not the only one who’s made plans only to have them not pan out immediately. Things happen! Priorities shift. There are simply too many cool digital marketing tactics to explore all at once. Photo of the Day! Someone was happy to sniff out the #GoPro! Rescued elephants in Thailand come up close to say…

Turning the Aircraft Carrier: Driving Change in the Large Enterprise (#CZLNY)

Turning the Aircraft Carrier: Driving Change in the Large Enterprise (#CZLNY)

I’ve been eagerly awaiting this session since interviewing Eric Enge of Stone Temple Consulting a few weeks ago. Today, Eric and Sean Kainec of Home Depot are talking about how to change how SEO is perceived in an enterprise environment.  How is SEO perceived? Well, version one is it’s done in a dark closet, it’s black magic, it’s sketchy. Or, version two, you’re the “keyword people.” What keywords do I need to put on my page? (ok that’s it, thanks, now go away). Or, version three: You want keywords, title tags, meta…

Ready, Set, Integrate: Data-Driven Email (#CZLNY)

Ready, Set, Integrate: Data-Driven Email (#CZLNY)

People get too many emails. Their second complaint about email marketing? The email content isn’t relevant to the recipient. You need to personalize your emails, and data helps you do that. That’s the theme of the ClickZ New York session by Allison Kell, marketing manager at the Credit Union of New Jersey. There are three stages of email marketing you need to know. Stage 1: Ice Breaker DON’T SELL. This first stage is about getting to know them, and listening. Have a two-way conversation. Have them tell you what they…

The Magic of Mobile (#CZLNY)

The Magic of Mobile (#CZLNY)

John Shehata, executive director of search at ABC News,  has 90 slides to finish in 35 mins. Let’s go! Mobile usage is overtaking desktop for the first time in history. Google is designing for mobile-first and applying for desktop. And they’re scaring users now by saying “This site isn’t mobile friendly.” Are your users being scared away? Quick intro thoughts: Matt Cutts told us last year mobile search would exceed PC. We’re there. Search is the #1 content discovery tool for mobile users. Mobile rankings – old news. Ranking changes…

Digital Innovation at the White House (#CZLNY)

Digital Innovation at the White House (#CZLNY)

It’s time for Day 2 at ClickZ Live New York! The morning’s kicking off with Leigh Heyman, director of new media technologies at the White House. While leading the technical team, he works closely with the digital marketing/content-focused experts at the White House, and he immediately stresses the need for those two teams to work together. His keynote focuses on two digital marketing approaches – event-driven and long-term – with the same goals: engagement. 2015 State of the Union Digital Strategy For the 2015 State of the Union, his team…

How Can Analytics Better Inform Content? (#CZLNY)

How Can Analytics Better Inform Content? (#CZLNY)

Ian Walsh, CMO of Trackmaven, reminds us that content has become modern marketing’s fuel. Along the way, a lot of technology has come along – content production tools, workflow tools, distribution tools, and analytics and attribution tools (not to mention the many social channels themselves). But… 63% of B2C and 61% of B2B marketers don’t think their content is effective (all stats from Content Marketing Institute/MarketingProfs 2015 B2C/B2B Marketing Trends). The reality is that most content is failing. We don’t think this – we know it. TrackMaven tracks the success of…

Cutting Through the B2B Bulls*** (#CZLNY)

Cutting Through the B2B Bulls*** (#CZLNY)

How do you develop a message that your customers will listen to? That’s the question Craig Coffey, marketing communications manager of Lincoln Electric, is answering today. In his job, he gets to make welding (and welding equipment) cool. He makes people interested in taking up welding as a hobby and a career. Because “welding is f*cking cool.” And people are really passionate about it. So, how do you get people interested in your (maybe not so obviously exciting) topic? Craig shows us a spec sheet. The 5th bullet of features…

The Four Laws of Content (in the New Content Economy) #CZLNY

The Four Laws of Content (in the New Content Economy) #CZLNY

Content isn’t new. The media is what has changed. Content has had to morph to fit new environments. Laura Henderson of Mondelez International introduces us to a brand content spectrum, with “Message-Led” at one end (the traditional promotional messaging we’re used to) and “Context-led” at the other, which we’re seeing more and more of, with real-time marketing and reactive content (llamas on the run, anyone?). Attention is the new currency. We’re consuming more and more media every day. And our attention is shrinking. The average intention span has increased from 12 seconds…

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What benefits digital generalists can bring to teams? https://t.co/PYDPVprerq by @MontseCano https://t.co/VyfxmPTJsC