Janae Quackenbush

Lead Strategist

Janae Quackenbush is a lead strategist at Overit, responsible for helping brands understand and develop their voice, messaging strategies and content programs.
The Power of Persuasion: Using Buyer Personas to Increase Relevance (#CZLNY)

The Power of Persuasion: Using Buyer Personas to Increase Relevance (#CZLNY)

Search is traffic. We need traffic. But what’s better? More traffic? Better traffic? Both? Confused yet? Grant Simmons, vice president of search marketing at Homes.com, wants us to define “better.” Personas are a tool to help in strategy development, tactical execution and measurement of outcomes. They help us inform who we want to reach – and who we want paying attention to our brands. Personas are dummy users who represent hypothetical groups of people our business wants to reach. We create personas that are: Defined by their goals Delineated by their motivations…

Ultimate Engagement: The Power of Data-Driven Storytelling (#CZLNY)

Ultimate Engagement: The Power of Data-Driven Storytelling (#CZLNY)

ClickZ New York’s opening keynote started the morning off well. Now, my pick for sessions today is “Ultimate Engagement: The Power of Data-Driven Storytelling,” with Dr. Jon Roberts of About.com. With a PhD in theoretical high energy physics and previous studies in dark matter, I’m pretty intrigued to hear about his transition to being the director of data sciences for About.com’s content. The first question he had to answer at About.com – “Why did we hire a dark matter physicist?” Physics is all about predicting the future from messy, time…

“Sustainability, Storytelling & Social Media” (#CZLNY)

“Sustainability, Storytelling & Social Media” (#CZLNY)

Good morning and welcome to Day 1 of ClickZ Live New York! I’m excited to be liveblogging sessions all day today and tomorrow from the front row. Grab a cup of coffee and stay with us for updates here – follow along on Twitter for more.   Today’s opening keynote is from Tim Goudie, director of social media and sustainability at The Coca-Cola Company (“The Man with the Sustainability Plan” is his introduction). Fittingly enough, that’s exactly what we’re covering this morning. Coca-Cola has over 500 brands worldwide, 180 of which…

Making the Case for SEO: Interview with Eric Enge

Making the Case for SEO: Interview with Eric Enge

You know SEO would benefit the brand, but how do you get your clients (or your bosses) to understand the need to invest? Ahead of ClickZ Live New York, I had the opportunity to speak to one of the upcoming conference’s presenters, Eric Enge (@stonetemple), founder and CEO of Stone Temple Consulting. Q: You’re about to speak to an executive of the value of an SEO program, but they’ve never heard of SEO at all. What’s your quick introduction to it? Eric: SEO is about obtaining traffic from search engines…

Why Google Is Wrong About Linkbuilding

Why Google Is Wrong About Linkbuilding

“In general, I’d try to avoid that.” Avoid what, you ask? Linkbuilding. That was the advice Friday morning from Google’s John Mueller when asked, “Is link building in any way good?” (you can find the complete transcript here). “We do use links as part of our algorithm but we use lots and lots of other factors as well. So only focusing on links is probably going to cause more problems for your web site that actually helps.”  Google’s John Mueller is probably having a good chuckle at this one: http://t.co/OF7v70RQb7…

YouTube Turns 10: Our Thanks & Favorites

YouTube Turns 10: Our Thanks & Favorites

Hard to believe it’s been 10 years since YouTube was founded! But that’s the reality – on February 14, 2005, three guys wanting a place for people to share videos online founded YouTube. After an amazing period of rapid growth, it was only a year and half later that Google acquired the brand from its founders for more than 1.65B in Google stock. And 10 years later, it hasn’t slowed down. More than 300 hours of video are uploaded to YouTube every minute.  One of the first videos I remember…

Happy Holidays from Overit!

Happy Holidays from Overit!

For our team, today is one of the best days of the year. We get to debut the Overit holiday card! We thought the holiday season should be bright… and a friendly neighborhood light competition is always a good way to celebrate. We hope you enjoy! From all of us at Overit, we wish you a happy holiday season and a very happy New Year. We look forward to working with you again in 2015!

New Year, New Content Strategy

New Year, New Content Strategy

We’re down to just two weeks left in 2014. Did your content help you hit goals this year? Raise brand awareness, start conversations with your audience, boost interest in your products or services? Based on a search of content marketing and 2015 and the plethora of trend prediction posts out there, everyone’s still expecting content to play a huge role next year. And it absolutely will. Content – your website content, your content marketing pieces, your social media posts – is a tremendous opportunity to not only raise awareness of your…

2014 In Motion: Overit’s Videos & Animations

2014 In Motion: Overit’s Videos & Animations

There’s been plenty of buzz in 2014 about how important video is to brand’s marketing efforts today. As you probably know by now, we’re big fans of video at Overit, and enjoy the opportunity to include video of all styles within our integrated digital marketing campaigns. This year was no exception. Here are a few of the Overit motion team‘s favorite projects from 2014. Video Asks You to Be a Part of the Revolution Overit recently worked with Qvidian to launch the Revolutionize Selling campaign. The focal point of the…

BOSS 2014 Session Seven: Prosper

BOSS 2014 Session Seven: Prosper

Still with us? Last session of the day, on “making a difference in the world and giving back when you succeed and prosper.” Water L. Robb, Ph.D., President, Vantage Management, Inc. – Taking Risks Yogi Berra – “When you come to a fork in the road, take it.” Well, if you come to a pivot, grab it! Walter encourages us to avoid incremental thinking. At his company, he didn’t want to be the 14th company to make a better medical scanner. Move faster. They had a prototype in 18 months, and…

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