Janae Quackenbush

Lead Strategist

Janae Quackenbush is a lead strategist at Overit, responsible for helping brands understand and develop their voice, messaging strategies and content programs.
BOSS 2014 Session Six: Manage (#BOSS518)

BOSS 2014 Session Six: Manage (#BOSS518)

Session six is on management – growing the business and optimizing performance. Carolyn M. Jones, Publisher, Albany Business Review – Passion, Purpose and Vision – Selling Your Product Understand your brand and your position in the market, and identify how to showcase that to customers. The Business Review has really had to evaluate where to be and how to devote its resources. Evaluate the customer’s marketplace and your own industry. You have to always be looking ahead for change, innovative ideas and new technologies. The Business Review provides a place for…

BOSS 2014 Session Five: Launch (#BOSS518)

BOSS 2014 Session Five: Launch (#BOSS518)

We’ve cultivated, created, assessed, prepared… Time to launch. Jeanne M. Sullivan ’98, Cofounder, StarVest Partners, L.P. – Stupid Things Entrepreneurs Do When Raising Money Get that story out of your mouth. On the pitch. This is critical. The marker for you being in love with your product is when you show me a demo. People want to see you have something incredible. But we also want to know how are you going to scale. What’s your plan? Who’s on your team? Explain in clear, kindergarten terms what you’re building. Give us…

BOSS 2014 Session Four: Prepare (#BOSS518)

BOSS 2014 Session Four: Prepare (#BOSS518)

Session #4! Last one before lunch. Here we go. Vic Christopher, Owner, Lucas Confectionery – Reclamation A janitor, Vic was “hopeless, depressed and not sure where and when I’d have an opportunity.” And then the Mets’ minor league team gave him a seasonal job that gave him an opportunity. Opportunities then led him to Troy in baseball, then local government (fired in two public incidents, humiliating to him) and it changed him. He was naive before that moment. He checked out. Then, Vic and his wife (Heather LaVine) bought 12 Second…

BOSS 2014 Session Three: Assess (#BOSS518)

BOSS 2014 Session Three: Assess (#BOSS518)

Session #3: Assess. We’re focusing on verifying the feasibility of building a business around your invention. Jeff Killeen, Chairman, The FUND for Lake George – Navigating Whitewater Without Capsizing P = 40 to 70. The doctrine of Colin Powell. He maintains that you never have perfect or complete information, but we must decide and we must act. Speed is very often everything. He says if you have between 40 and 70 percent of the intel you’d like to have, you should act. If you wait, it’s probably faithful. He agrees. Trust…

BOSS 2014 Session Two: Create (#BOSS518)

BOSS 2014 Session Two: Create (#BOSS518)

It’s time for Session #2 at BOSS 2014. This section is focused on creating a product, process or service that has a compelling value proposition. Guha Bala, Senior Vice President, Activision Publishing, Co-Founder, Vicarious Visions – Developing Products That Stick Each of our successes have taken the player on a new hero’s journey. It’s a common storytelling narrative. Guitar Hero – everybody has the desire to unleash their inner rockstar. Entertainment has also become a solitary activity. So, how do we bring this all together? The narrative suggested we needed a simple…

BOSS 2014 Session One: Cultivate (#BOSS518)

BOSS 2014 Session One: Cultivate (#BOSS518)

Good morning, everyone! We’re at Business Opportunities to Success Summit 2014 (#BOSS518) today, getting ready for 60+ five minute presentations from senior executives, entrepreneurs and business leaders. And if those short presentations weren’t enough, there’s a few longer ones in there for good measure. You ready? James E. Spencer, Jr., Executive Director at Rensselaer Technology Park, is kicking things off. He speaks about Rensselaer Polytechnic Institute’s mission to drive innovation, and how it’s facilitated by the school. The big question – “Why not change the world?” How do we make change? How…

Top Tasks To Put On Your Rebranding To-Do List

Top Tasks To Put On Your Rebranding To-Do List

There was some big marketing news in the Capital Region today, as grocery giant Price Chopper announced it is rebranding to Market32 (to many feelings in many press poll results). When any big brand chooses to change its name, logo or aesthetics (or all of the above) there’s bound to be plenty of reactions, good and bad. Change can make people uncomfortable! People like what they know! And while some brands have done it well, others… not so well. So it seems an appropriate time to cover the basics of rebranding in…

Help Me, Please: Where Marketing & Customer Service Collide

Help Me, Please: Where Marketing & Customer Service Collide

Look at me! Look at me! Actually, when it comes to marketing, that doesn’t work anymore. Read on. Sitting in Jay Baer’s keynote at Pubcon a few weeks ago, we were reminded that most TV shows today would have been cancelled 15 years ago based on their current ratings. There are so many TV shows today, you just can’t get the ratings that used to be the minimal standard for airing. Just like on TV, marketing efforts are competing for our increasingly fragmented attention, as well. And our competitors are…

Running Your Business with Mission-Driven Execution (#Pubcon)

Running Your Business with Mission-Driven Execution (#Pubcon)

You focus on your brand, but do you focus on your mission? Pubcon 2014 Las Vegas kicked off this morning with a keynote from Chris Brogan, who impressed upon us the need to focus on the “why” we do what we do. He describes your mission as “what drives your deepest purpose.” You have to understand your mission, and truly believe in it. If you believe in your mission, you’ll find that extra gear to drive your energy and your work further than ever. Who do you care about, what…

Combining Storytelling with Data for Optimal Results (#Pubcon)

Combining Storytelling with Data for Optimal Results (#Pubcon)

Are you creating stories without any data to back them up? Are you using hard data to inform all decisions, without any human element? Stop. Pubcon Las Vegas 2014 kicked off day 2 with a keynote session by Jeffrey Eisenberg, co-author of soon-to-be-launched (October 27) ebook “Buyer Legends: The Executive Storyteller’s Guide.” Buyer Legends is the business process by which Jeffrey and Bryan Eisenberg want you to take your emotional storytelling and combine it with the hard data you have collected to “find new opportunities, spot gaps, optimize sales and…

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What benefits digital generalists can bring to teams? https://t.co/PYDPVprerq by @MontseCano https://t.co/VyfxmPTJsC