Janae Quackenbush

Lead Strategist

Janae Quackenbush is a lead strategist at Overit, responsible for helping brands understand and develop their voice, messaging strategies and content programs.
Achieving Brand Consistency Within Your Internal Team

Achieving Brand Consistency Within Your Internal Team

Marketing experts around the world talk about the importance of good branding all the time. For valid reasons – you want to ensure your company, product or self is trustworthy, memorable and ready to provide the solution(s) your customers need. Good branding helps you stay top-of-mind. But it’s more than just “creating” the brand. It’s living it, too. You can’t define your brand one way if your audiences (customers, clients, employees, etc.) experience it differently. Think about how conversations about brands typically go. It’s not usually “I don’t like the…

Scriptwriting: Online vs. On TV

Scriptwriting: Online vs. On TV

When you work with an incredibly creative team, writing a script can be a lot of fun (especially when you get to write a cartoon for kids). But as creative as you want to be, you have to approach each script with a strategy, as well. Your script can have jokes or tug at the heart strings – but what does it cause people to do? After they watch it, what action is taken? We’ve been writing television and radio commercial scripts for decades, from the live takes best parodied…

How To Be “Human” In The Digital World

How To Be “Human” In The Digital World

There’s a lot of talk about how we as marketers can humanize brands. How we, in this era of online two-way conversations, can make brands have personalities that our target audiences – customers, prospects, advocates, members of the press, etc. – will want to engage with. How acting “human” can actually make businesses smarter and more relevant. This conversation has become so extensive that “human” has become a bit of a buzzword. The concept has also gotten away from its fundamental meaning. We didn’t mean every brand had to be…

Choosing the Right Social Media Accounts for Your Company

Choosing the Right Social Media Accounts for Your Company

Starting a business today requires a few things people weren’t focused on when the YellowPages were the go-to place for finding the businesses and services we needed. Is there an appropriate dot com available? Do ugly, unrelated results appear when my innocent brand name is searched? Can I create a suitable 15 character (or less) Twitter handle using some recognizable version of my brand’s name? Among the many decisions small businesses are making today is, “What social media accounts should my company have?” Because everyone’s on Facebook, right? And we…

ClickZ Live New York: Day 3 Recap

ClickZ Live New York: Day 3 Recap

We’re back from ClickZ Live New York. Sad it’s over, but we brought plenty of information back home (and we had plenty of fun with friends like Ryan Jones and Erin Everhart). Below, find a recap of three sessions we checked out on Day 3 of the conference. Responsive Design, Dynamic Serving, m-dot: Which Mobile Approach is Right for You? Benu Aggarwal, Founder & President, Milestone Internet Marketing, begins by stressing that we must understand the intent of the user (that seems to be a common theme!). Desktop users are researching,…

ClickZ Live New York: Day 2 Afternoon Keynote Recap

ClickZ Live New York: Day 2 Afternoon Keynote Recap

What a day! ClickZ Live New York Day 2 ended with an afternoon keynote titled “Digital Innovation Insights Driving Big Brand Awareness.” On the panel this afternoon: John Baker, President, JWT Jordan Bitterman, Chief Strategy Officer, North America, Mindshare Jon Wegman, VP Planning and Strategy, Performics Leading the conversation was moderator Aaron Kahlow, CEO and founder of Online Marketing Connect. Below, you’ll find the highlights of the conversation from the heads of digital at top creative agencies (typed in session and not guaranteed verbatim). Aaron: How do you define digital strategy…

ClickZ Live New York: Day 2 Recap

ClickZ Live New York: Day 2 Recap

Day 2 of ClickZ Live New York was tremendous, kicked off by critical online reputation management lessons from Andy Beal (you can catch our recap of Andy’s morning keynote here). What happened next? We caught the following sessions. Marty Weintraub’s “Using Psychographic Distribution to Dominate Audience Targeting, Customer Acquisition (& SEO) Psychographic. Who knows what that means? Marty Weintraub, founder and evangelist for aimClear® promises you’ll understand by the end of his session. Marty’s opinion on Facebook? The company is dumbing itself down so everyone can figure out how to use…

ClickZ Live New York: Andy Beal’s “Reputation Roadkill” Keynote Recap

ClickZ Live New York: Andy Beal’s “Reputation Roadkill” Keynote Recap

Just because you’re a big, successful brand doesn’t mean you’re not susceptible to making serious, embarrassing mistakes. That’s the moral of ClickZ Live New York’s Day 2 morning keynote by Andy Beal, CEO of Trackur and author of recently published “Repped: 30 Days to a Better Online Reputation.” “Andy Beal… an Internet search engine developer, was involved in the development of… commercial space launch ventures.” No, he wasn’t – that was a mix-up by a reporter. A big one. How do you manage what’s being said about you online? And…

Get Overit: ClickZ Live, SearchLove and more!

Get Overit: ClickZ Live, SearchLove and more!

We are incredibly excited for the next few weeks. Let’s start by celebrating the fact that tomorrow is the first day of spring. It’s been a tough one in the Capital Region this year, and we’re all ready to get the snow tires off our cars, warm up the barbecues and open our office doors for a nice breeze. And with spring comes some big plans! Catch Overit at the following upcoming events in March and April – and let us know where else we should be. PRSA Capital Region’s…

Marketing Magic: Why #WestJetChristmas Works

Marketing Magic: Why #WestJetChristmas Works

“How can we make our brand relevant during the holiday season?” Did you ask your marketing team that a few months ago? You might have chosen a sales-driven campaign, such as the commercials we frequently see on TV promoting products and discounts, a brand-awareness campaign that ties in a holiday theme, or the kind of campaign that just wants to say “Happy Holidays” to the company or organization’s existing, supportive and loyal community. Overit’s motion team recently worked with University at Albany on such a holiday greeting. One of my…

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