Janae Quackenbush

Lead Strategist

Janae Quackenbush is a lead strategist at Overit, responsible for helping brands understand and develop their voice, messaging strategies and content programs.
Building & Training Your Social Media Team

Building & Training Your Social Media Team

We already know businesses small and large are signing up for social media accounts more than ever. By July 2013, 77 percent of Fortune 500 companies were actively on Twitter and 70 percent had Facebook pages. Smaller businesses everywhere are online as well, posting everything from their daily specials to interactions with people interested in their products (and why they’re better than their competitors). Some are even telling people on Twitter… that they’re on Twitter. If you haven’t heard, we’re on twitter! Check us out @VillaMyriamCafe — Villa Myriam (@VillaMyriamSC) November…

Overit Sponsors TEDx Albany

Overit Sponsors TEDx Albany

Maybe you were there when Jeff Gaines talked about why everyone is so “fat, broke and busy” in 2010. Maybe you were there in 2011 when Joel Goodman began his speech with the Erma Bombeck quote, “When humor goes, there goes civilization.” And maybe you were sad when there was no Capital Region TEDx event in 2012. We were. Good news: TEDx Albany is back. On Thursday November 14, a new batch of speakers will come together to present ideas, share their findings and inspire conversation among their audience members….

Dear Brands, Please Talk With Me (Not At Me): Social Media Tips For Businesses

Dear Brands, Please Talk With Me (Not At Me): Social Media Tips For Businesses

I hate social media accounts whose pages look like a collection of the brand’s billboards. I won’t name names, but you know the ones – post after post after post of “Why Our Company/Product/Service Is Awesome,” and never anything else that might be useful to the brand’s target audience. Your fans like your company’s Facebook page and follow your brand’s Twitter account (and are linked to everywhere else you are) because your company/product/service – we’ll just go by “you” from now on – because you solve a problem for them….

Get Overit: SMX East & Art at Overit

Get Overit: SMX East & Art at Overit

From events at our office to attendance at two great conferences, October is a busy month for the Overit team. Today, we wanted to quickly highlight two upcoming events where you can catch us. October 3: Lawrence Basso to Speak at SMX East SMX East 2013 kicks off next week, and we are thrilled that Lawrence Basso, Overit’s Motion Director, is scheduled to speak with Tim McDonald, Director of Community at The Huffington Post, and Mark Robertson, Founder of ReelSEO, about the benefits of video. “Quick & Easy Video” – 1:00…

Our Reading List for Your Marketing Education

Our Reading List for Your Marketing Education

Mid-September and the “Back to School” articles have been full of tips and tricks for getting students ready to continue their education after lazy summer days. For those of us out of school and working in the marketing industry, it can be hard to set aside time to continue our own educations and keep up on the latest trends, technologies, opinions, case studies… we’re all too busy (or at least, that’s what we all say, anyway). When you aren’t assigned textbooks anymore, it takes a bit longer to identify the…

The Benefits of Integrating Digital & Traditional Marketing

The Benefits of Integrating Digital & Traditional Marketing

At Overit, we love digital marketing. We love custom PPC campaigns, getting our hands on your website code, chatting with your customers on social platforms and sharing videos online of who you are and why you do what you do. We love creating interactive infographics that bring awareness and react to user input, like this one on the cost of gambling. And, of course, we relish the opportunity to get your story told in the press. It’s great! And it all happens online. But we also understand your customers don’t stop…

Be Human: Takeaways from #Demand13

Be Human: Takeaways from #Demand13

Your customers are people. You know that, right? Do your brand’s marketing efforts show that you know they are? At this year’s Demand Success conference hosted by Vocus, Lisa Gerber led off her session “The New SEO of Content Marketing” with a story about her ailing dog Jackson and her need to find him medical help. She found the answers she needed online, thanks to a search that led to the Seattle Post-Intelligencer story “An ailing pup’s owner goes the distance to get help.” Published in 2003, the story identified…

What I Learned About Marketing from Traveling Solo

What I Learned About Marketing from Traveling Solo

Before I worked in marketing, I backpacked through Europe by myself. I wanted to learn more about the world, see new places and, of course, meet new people. When you look at those experiences, they both require research, planning, budgets, and most importantly of all, the desire and ability to communicate with people I hadn’t met before, from all cultures and backgrounds, with all kinds of past experiences. Today, I find myself following the same key lessons marketing brands as I did meeting people as I traveled. You’ll find a few…

Social Media: Forget the Strategy, Miss the Point

Social Media: Forget the Strategy, Miss the Point

Social media. If Facebook, Twitter and Instagram are the tools you’ve chosen to get your message across, who dictates how they’re used? Does social media get its own strategy? If you ask Gini Dietrich, the answer is no. Gini writes: “There is no such thing as a social media strategy. That’s akin to saying you have a telephone strategy or a typewriter strategy.” Susan Murphy of Suzemuse says it even more bluntly: “You don’t want to be a social media expert.” Nothing we haven’t heard before, many will remember Peter…

Boosting Your Creativity When You’re Out of Ideas

Boosting Your Creativity When You’re Out of Ideas

You’ve met the client, and you know what they want to accomplish. You’ve determined your audience, through what methods that audience is most effectively reached, what the company is currently known for and what it wants to be known for moving forward, and you’ve nailed down the budget you have to get everything done. Now comes The Big Idea (and you’ll have that for me by lunch, right?). Being in the creative field is fascinating – no two projects, clients or days are the same. Boredom is never a factor,…

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