Janae Quackenbush

Lead Strategist

Janae Quackenbush is a lead strategist at Overit, responsible for helping brands understand and develop their voice, messaging strategies and content programs.
Collaboration Is Great! (Until It Slows You Down)

Collaboration Is Great! (Until It Slows You Down)

One of the greatest parts about working at Overit is the open workspace. For most of our staff, no walls separate our employees from spinning around in their chairs to ask a colleague for insight, to ask a question about a client, or chime in with their own ideas for a project we’re all working on. And for those of us not on the main production floor, our office doors are (almost) always open. If we’re not at our desks, we’re likely sitting with coworkers in the aptly-named collab room…

Your Content Is Boring & Wasting My Time

Your Content Is Boring & Wasting My Time

The Internet allows your brand to push its message out to a broader audience more quickly and cheaply than ever before. The more content you have available online, the more likely your brand will be seen by the audience for which your products or services are created. And that’s great, as long as you have something to say. Something that: Is worth saying. Hasn’t already been said 1000x times. Is something you are ready to back up, defend and expand upon. But too often, that’s not what your attempt at content…

Building Your Brand Identity with Video [Interview]

Building Your Brand Identity with Video [Interview]

Did you ever see the first television commercial? It aired in July 1941, when Bulova Watch Company spent a wallet-busting $9.00 for 10 seconds of airtime during a Brooklyn Dodgers – Philadelphia Phillies game. More than 70 years later, marketing with video has come a long way; it’s moved beyond television screens to your desktops, smartphones, tablets and more. Brands are using video for website content, online advertisements, YouTube and Vimeo-hosted segments for information-rich how-tos and for sharing corporate news, and a number of other reasons. Companies have figured out…

Starting A Corporate Blog? Read This First!

Starting A Corporate Blog? Read This First!

My guess is you’ve read many an article about why and how corporate blogs are great tools to interact with customers and members of your industry. It’s true. Blogging gives your brand an outlet to share company news, impart wisdom on current events and express opinions on developing trends to build authority and valuable site assets. As terrific an opportunity as blogging is, it often comes with one extremely common roadblock for many: My industry doesn’t allow much creativity. I can’t really “have fun” with my blog. So…what do I…

The Secrets To Writing A Readable Blog

The Secrets To Writing A Readable Blog

You’ve been tasked with starting your company’s blog – congratulations!

…Now what?

Management has listened to advice about the perks of regularly posting content online, and they’ve decided to act. They understand that your company blog is the prime opportunity to exhibit your greatest ideas and expertise in your crowded industry. It’s a chance to show off internal thought leadership on industry topics and trends, as well an outlet to demonstrate company culture by highlighting internal updates like new hires, expansion and community involvement, and even the company’s annual BBQ.

But only if you don’t screw it up.

Sidebar

What benefits digital generalists can bring to teams? https://t.co/PYDPVprerq by @MontseCano https://t.co/VyfxmPTJsC