Joe Schaefer

Overit Media Documentary

If you follow us on Facebook or Twitter, you might remember us posting about a camera crew following us around the Overit offices. Turns out they were making a documentary about us and not just some random college students infiltrating the trade secrets of web design awesomeness. All kidding aside, the students from St. Rose, here in Albany, NY, used Overit Media and its staff to create a documentary project for school. They were nice enough to let us upload it and share it with you. Credits: Directed by: Mike…

Our Billboard is More Than Just The Obvious

If you live in the Capital Region of New York and commute or travel via I-90, you’ve no doubt seen our billboards. Our most recent billboard can be seen near exit 5, westbound, on I-90. Our message, “Fearless” web, design, video and mobile also has a possible double meaning. First, the obvious: we pull no punches and stay two steps ahead of trends and digital asset standards while deploying working solutions. Those same solutions have a positive impact on your ROI. Yeah, But What About the Double Meaning? As our…

Search Engine Algorithms & SEO: What Do They Look For?

Ever wonder what things affect how your site is indexed and ranked by the search engines? It all boils down to a complicated algorithm that decides how to rank your site. In effect, a search engine is almost like a big voting machine that takes into account the many aspects of a website and decides on the exact spot to place you site. So what things factor into this decision making? Below are examples of how each segment of the search engine algorithm (above) is optimized for effectiveness. Trust &…

Jersey Brew Temp Site Now Live

Bigger things are set to come from Jersey Brew, a New Jersey organic micro-brewery. As we tackle the full-site redesign and development, a temporary “coming soon” page is up where the original website once sat. And, no we aren’t getting paid in beer, but wouldn’t that be grand? Stay tuned for news about the full launch and be sure to visit the Jersey Brew website and sign-up to one of the first to know of the official launch. http://www.njbrew.com

Another Reason Why Website Design Quality Matters

We’ve been saying it all along, the quality of a website design does so much more to strengthen a brand than simply “having a website.” It’s not uncommon to overhear website owners mention that “eh, our website is no big deal, it doesn’t get too many visitors anyway.” And, no, I’m not going to get into the whole marketing end of the web as I entertain the previous statement next. But that previous statement begs too many questions beyond just the SEO, social media, PPC, etc. that cannot go un-asked….

The Benefits: Increasing Email Sign Up Conversions

Ever come across a website that features an email sign-form? Sure you have. If at first you aren’t won over by the stellar content, site reputation or a darn good reason to give up your email address, I’d bet you’d be reluctant to do so. Speaking of Darn Good Reasons Let’s say that the content is just “eh” and you have no idea of the site’s reputation, but you’re presented with compelling reasons to give your email address such as a newsletter or some other great benefit, you’re more likely…

Creatively Revitalizing Diluted Messages

When a client approaches us to revitalize their website and messaging, we have to take into account the challenges that exist beyond the pixels of their website itself. For a particular project we’re working on, we have to consider that most of us have been bombarded in recent years with more and more green initiatives and messaging. Our client who is in the recycling business presents a unique challenge as most generations have grown very accustomed the massive “green messaging” heard virtually everywhere. While “green initiatives” still pack a wallop…

Signals That Show Local Search is Hot Again

We’ve all seen them, the business listings above the organic results during a search on the major search engines. These are your ‘local’ business listings and although they have changed in appearance in 2010 (such as a map displayed with flags in the right sidebar and more), it’s important to start thinking about boosting your local marketing game even more in 2011. Why? Glad you asked. A big signal (Google signals) that Google is looking to tap further into the local markets is the fact that the big G offered…

DV Awards – Outstanding Achievement in Digital Video

The results are just in…Overit Media has taken home 3 new awards for digital video and 2 others were listed as finalists. The DV Awards is a new and exciting international competition celebrating outstanding creative and technical achievements in the emerging world of digital video production. Winners: BestPass – Corporate Image OStudios – Demo Reel Pusher – Music Video Finalists: Opposites Connect – “Hell” video & “MIrrors” Video See a sampling of the videos below: OStudios Demo Reel O Studios – 2010 Ident from O Studios on Vimeo. Pusher Music…

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Influencer Marketing: The A to Z Guide on Getting Started and Driving ROI https://t.co/4LRWyy4oBe by @brian_g_peters https://t.co/WXJg1XsO6u