Joe Schaefer

Girl Scouts of Northeastern New York Relaunch

Overit Media invites you to experience the relaunch of the website for Girls Scouts of Northeastern New York (gsneny.org). We’re very proud to have been given the opportunity to work with the amazing people at the Girl Scout organization and being able to deliver a stellar online experience for them and the audiences they serve is just the icing on the proverbial cake. As the story goes, earlier in 2010, the Girl Scouts came to Overit Media seeking a redesign, development and overall refreshing of their online presence. Some could…

The Overit Media Year of Website Design: 2010 Edition

Well another successful year has almost passed and we’re again very proud of our body of website design, development and marketing work. We hope you’ll take the time to take a look at our hard work and if your website isn’t on this list, let’s make that a New Year’s resolution for you. Contact us today and we’ll get you well on your way to a new stellar experience and presence online in 2011. Ronald McDonald House: INDUSTRY: Non-profit AWARDS: COMMUNICATOR AWARDS – Non-Profit Website W3 AWARDS – GOLD: Non-Profit…

A Brand’s Strength Goes Beyond Its Borders

Not too long ago we announced the launch of OperationUpCycle.org, an organization focused on converting school buses that use old diesel engines to run on brand new CNG engines makes buses healthier and last longer; it also reduces dependence on foreign oil and creates jobs in green manufacturing, maintenance, and operation. As Overit Media took the branding reigns on the Operation UpCycle project, we found it necessary to look at ancillary, yet important, partners of the new brand. Being certain that the strength of the overall brand and website we…

Conversation, Social Media & Marketing: Part 1

An initial promotional campaign using social media should first start with listening. Find where your audience is taking up ‘residence’ on social platforms, and ‘listen’ by reading and absorbing what people post. These are in the form of the language they use, the things they say, and their needs and wants. Read between the lines. When becoming more adept at using each profile, begin forging relationships based on common interests and topics. Join conversations, start conversations, and respond to people. The more of a personality and ‘real person’ factor you…

How to Calculate Website Conversions: Beginner’s Guide

When it comes to driving traffic to your website, your website traffic should be a conversion of some kind. Otherwise, why have the website? What’s a conversion? When a visitor arrives to your site, there should be a specific task you’d like them to complete. Whether it is making a sale, contacting you, downloading something, sharing something they’ve found on your site etc. Those visitors who complete the desired task can be said to have become a ‘conversion’. Analytics will help you track them, and help you determine where to…

Mobile App vs. Mobile Site: What’s the Big Difference?

Times are changing and so is the way we access important information. Less than a decade ago the idea of searching for something as simple as movie times via your phone was unheard of. Now more than seventy two million people access the mobile web and sixty nine million used mobile apps. Cnet is reporting that by 2013 users for each platform will be over one hundred million. So which platform do you choose? Both have pros and cons but what will work best for you will depend on your…

More Effective Website Must-haves

You’ve decided you need a new website, now what? Thinking about designing a new website can be overwhelming if you don’t know where to begin. So from one friend to another we want to give you some pointers. Have a strong domain name. Having a strong, keyword-rich domain name will help you rank for SEO, make you look professional and give you the ability to move your site. Make sure your website’s navigation is EASY. Please the people! Make the information they want easily found. Nobody (myself included) wants to…

Facebook Advertising vs. Google PPC

Social Media five years ago was something that mainly teenagers were into, but now social media is changing the way everyone, including businesses communicate and how everyone finds information online. What does this mean for your business? That people are looking for you on these sites! While only a decade ago it was possible for companies to be successful without social media, businesses are starting to see social media use, and online branding as a necessity. In fact some of the top reasons people use social media are: to receive…

The Confusing Mess of Facebook Privacy Untangled

How to: Set Your Facebook Privacy Settings Facebook…ever heard of it? With over 500 million users and a movie about the site’s creator, we’re sure if you aren’t one of the 250 million users who log on everyday that you’ve at least heard of it. So what is Facebook? According to Facebook.com it is ‘a social utility that helps people communicate more efficiently with their friends, family and coworkers.’ Communication is great but what if you don’t want your coworkers to see videos of you doing the Macarena at a…

Breaking Down Barriers to the Sale: eCommerce Tips

A quick-tip reference guide for those who want to create more sales on their eCommerce website. The Power of a Bonus Back up your valued products or service beyond the benefits already stated. This can be additional benefits or an actual add-on to your products or service that is above and beyond what has been purchased. A great place for this is after the sale on a ‘thank you’ page. This helps encourage your customers to tell their friends and family to purchase too, this way they too can benefit…

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