Just as great advertising appeals to something the masses can relate to (and in the case of this post, stories), your website copy should strive to do the same. Some of the most successful website copy is that which tells a story. What makes the difference though is how the story is told. This will help determine who becomes a customer, who shares the story and even who leaves the site to never return. In the end, you want to tell a compelling enough story to hold the visitor until…