Joe Schaefer

Telling a Compelling Story for More Conversions

Just as great advertising appeals to something the masses can relate to (and in the case of this post, stories), your website copy should strive to do the same. Some of the most successful website copy is that which tells a story. What makes the difference though is how the story is told. This will help determine who becomes a customer, who shares the story and even who leaves the site to never return. In the end, you want to tell a compelling enough story to hold the visitor until…

How Your Social Media Can Fail

In the online marketing industry, social media marketing has been all the buzz for a while now. There is still a large amount of potential clients out there who (a) have not considered social media marketing but should and (b) have little idea that social media marketing can greatly impact their business in a positive way. Let’s concentrate on those audiences and leave those who probably can’t benefit from a full-on social media campaign because social media marketing isn’t for everyone, no matter what marketers who specialize in it might…

How Websites Went From Sales Tools to Value Tools

As the Internet slowly introduced itself to the mainstream, it was companies on the internet who had more of a hold on the sales nature of the web than the consumer. Back in the 90s it was companies who moved into the Internet with traditional sales tactics and many consumers took to it like ducks to water because they were used to “being sold to.” Much of that has changed. But in order to see the change in today’s terms we have to look back at traditional sales and marketing….

Designing Intuitive Websites via Navigation

Website owners have mere seconds to draw the visitor in and present an experience that a visitor expects in order to keep that him/her on the site and deliver the sought after information quickly and easily. This is the basis for an intuitive website. While designing and developing an intuitive website is multi-faceted, a key element to any intuitive website experience is the navigation. At Overit Media we take intuitive experiences very seriously and spend a good amount of time during our planning, discovery and design processes in order to…

Why Website Design Quality is a MUST

If you’re a website owner or even a marketer, it’s no secret that the majority of the Internet-using population uses a search engine to navigate the enormous web. It’s also no secret that Google is the king of search engines and a lot of focus must be placed on getting your website to rank well in the search results. Okay, now that we have that out of the way, what gives with the title of this post? Why is website design even more of a priority than ever? Glad you…

OperationUpCycle.com Launches

Overit Media is proud to announce a working partnership with and website launch for Operation UpCycle. Operation UpCycle is a school bus fleet revitalization program run by NAPT.org and funded by a grant from the EPA. The concept behind Operation Upcycle is simple and straightforward. The U.S. Environmental Protection Agency (EPA) awarded a $5 million grant to the National Association for Pupil Transportation (NAPT), and it’s partner NGV Fleet Partners, to buy old buses, repower them, and then lease them back to the school district at a subsidized price.  It…

Four Out of Five, Not Bad

We are proud to announce that we have entered and walked away with four awards from the MarCom Awards. Our winners include: 1. Gold award for Ronald McDonald House Charities of the Capital Region in the category of Web Site Home Page. 2. Platinum award for Skin Poison in the Design/Web Site category. 3. Platinum award for Vermont Atlas in the Web Interactive Capabilities category. 4. And an honorable mention for MD&A Turbines in the Web Site Overall category. The MarCom awards are an international competition administered and judged by…

We Hate to Brag…

But, our creative and development teams continually make sure we have bragging rights. Though, truth be told, we’re quite humbled when winning awards. So what are we referring to? Winners were just announced for the W3 Awards and we’re walking away with the gold! You can see our award listing here on the W3 Awards site. It goes without saying, but we’re proud to announce that one of our favorite websites Ronald McDonald House of the Capital Region walked away with a gold award under General Website with the categories:…

Press Releases & SEO

Just like your website content is optimized, press releases (like article marketing, too) should be optimized. Most of the same rules apply when it comes to site content and article marketing. As a side note, a press release is somewhat akin to a promotional piece of writing that comes off as ‘newsworthy’ (to keep it in layman’s terms). A very good reason to use this tactic is for increased brand awareness and brand mentions in search results for a particular phrase. For example, in regards to reputation management, having multiple…

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