Joe Schaefer

Be THE Source, Without a Doubt

Whether you consider yourself a consumer or not, the techniques and tactics that work well for YOUR loyalty can easily work for YOUR business online. Of course there are impulse buyers, but all in all, consumers are best swayed to purchase or accept a mode of thinking (if we’re talking about ideological influence instead of an eCommerce site) if they have little reason to hesitate. The less doubt you can leave in a visitor’s mind, the better your sales and conversion rates will be, naturally. You can take your website…

The Website Experience Counts: Your Web Success Does Too

A key ingredient to getting people to visit, return and share your website is delivering on a satisfying and memorable experience. Without this experience the short attention span of typical users plays against you in any further visits or word-of-mouse sharing on social media. If you can pinpoint needs and pressure points and deliver on an assumed promise to satisfy those needs, you’re well ahead of the competition in regards to positive brand awareness and interaction. For example, if your visitors are bogged down in any way (by way of…

Upcoming Projects: Girl Scouts

Overit Media has been working feverishly on multiple projects and we have some new upcoming announcements to make, so stay tuned. One of those announcements will include a complete redesign and development of a website for Girl Scouts of Northeastern New York. Girl Scouts of Northeastern New York was created in June 2007 from the union of four Girl Scout Councils (Hudson Valley, Mohawk Pathways, Adirondack and North Country) and now serves Albany, Clinton, Columbia, Greene, Essex, Franklin, Fulton, Montgomery, Hamilton, Rensselaer, Saratoga, Schenectady, Schoharie, Warren and Washington Counties and…

Critical Copywriting Elements: Just Like In School

Effective copy begs a response of one kind or another from its readers. Online, your most likely trying to get the reader to buy or share your product or information. The basic elements are just like they were in grade school: a. Headline (in school it was your title) b. Body c. Conclusion Easy as A-B-C, right? Well, not really. While your headline is attracting attention enough to pull the reader to the next sentence, each successive sentence should do the same for the following sentence or bullet point. Your…

Defining Success Online: Website First Steps

People from all walks of life, from all areas of business, can all have different measures of success. All can have different definitions of success, too. Some website owners are motivated by revenue while others are motivated by generating leads. Some may even want to convey a message or influence thinking, while others still, may seek to inform or educate. Whatever your goals and definitions of success as a website owner are, the means to that end is most likely below: Traffic, and steady streams of it (and much more…

Are You a Signal or Interference Online?

On the web you’re either sending out strong signals or you’re creating useless interference (and a combination of the two probably leans more towards interference overall). Think of it like scanning your car radio for a clear station. In between stations is static, or interference. You know when you find the one you’re looking for because it is clear and satisfying to your wants and needs. As a website owner you have the tools to provide clear signals to your visitors, just like your favorite radio station is geared towards…

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If you're creating quality content with zero focus on links, you won't be getting optimal traffic. The only chance… https://t.co/g7FriQszg7