Joe Schaefer

Creating a Sense of Urgency: Copywriting Tip

Getting into the mindset of your website visitors is an important tactic in that you’ll be more apt to write compelling content that touches on that which means most to your audience. Being sympathetic and understanding, in an honest manner, helps to quickly break down the barrier between you and your site visitor. If you can make your visitor feel better about himself/herself and that which they consider a personal failure, you build confidence in that person. When he/she feels more confident, the emotional connection to spending money, or whatever…

Announcing the Launch of

Here at Overit Media we’ve always been a proponent of things that are good for the environment. A renewable energy source such as wind energy is no exception. You’ve probably seen a wind farm at one time or another and what they’re doing is pretty impressive, you’ve got to admit. Energy created by wind is great for the environment and asks less of a dependence on foreign oil, but what happens when a wind turbine stops working? Wind turbine uptime is key to a wind farm’s success and overall output…. Launches

Overit Media is proud to announce the redesign, redevelopment and relaunch of Local nonprofit Maria College serves nearly 1,000 students from across the Capital Region each year, and offers a variety of certificate and degree programs. Students currently can pursue the following degrees: Bachelor’s Degree in Nursing (RN-BS for registered nurses), Associate in Applied Science (Accounting, Early Childhood Education, Management, Nursing and Occupational Therapy Assistant), Associate in Arts (Liberal Arts), and Associate in Science (General Studies and Paralegal). Overit wanted to make sure that Maria College’s website was not…

DeCrescente Distributing signs with Overit Media

Currently in the planning process at Overit Media are two websites for DeCrescente Distributing; including and Overit will take Decrescente through the detailed process of planning, creating, launching and marketing their two web properties in order to drive further brand awareness and to better connect with their audience. We’ll keep you posted as the work continues. Tweet

3 Ways to Qualify Your Audience with a Headline

Understand, first, that you have only seconds to convince your website visitor to stay on your site (and hopefully navigate further to become a conversion). It typically doesn’t matter how well-written the majority of your body content is written because your headline is what is going to be the true test. A well-executed headline will connect with and convince your visitors to continue reading, but just is important is to attract the right visitor(s). Another way to understand this is to realize that you can get a lot of people…

Search Engine Optimization Signals > 9 Trust Factors

For the search engines and your visitors to trust your website is a strong signal that you are a true player in whatever game your niche plays. That’s a colloquial way of putting it, but in the end trust helps signal all that you’re not a flash-in-the-pan or playing any games to manipulate either search engines or your visitors. 9 Factors That Help Build Trust Work on the following signals to build some trust: • Register your domain for more than 2 years (more like 5) • Don’t register other…


Was a great morning to deliver some tokens of appreciation. Was an honor to be involved. 💪🥯