Tim Jensen

Senior Web Strategist at Overit
Pay Per Click? Tried it. Didn’t Work.

Pay Per Click? Tried it. Didn’t Work.

I can’t tell you how many times I’ve heard people write off Pay Per Click campaigns by saying, “We already tried that. It didn’t work.” Let’s say you just purchased a new Porsche 911. You drive it for a few days and love it, but one morning you get in and find it won’t start. You immediately call the dealer to come take it back and give you a refund. When the dealer takes a look at your car, he discovers the reason your Porsche wouldn’t start was that it…

PPC Mistakes Even Big Brands Make

PPC Mistakes Even Big Brands Make

We all make mistakes. I’ve certainly made more than my share of mistakes throughout the past several years I’ve been managing PPC campaigns. However, a number of big brands show a troubling level of carelessness in their ad setup, resulting in not only constant ridicule from people who notice, but also a hefty amount of wasted money. Sadly, I’m talking about brands well-known for both online and offline marketing expertise. A lot of these problems stem from over-depending on automation, dumping in bulk keyword lists without careful review, writing generic…

Tips for a Successful Facebook Advertising Campaign

Tips for a Successful Facebook Advertising Campaign

Facebook advertising offers incredible opportunities to target people by both demographic data and their interests. We’ve found success for our clients using Facebook ads for everything from event promotion to lead generation. No matter what your brand or industry, you should take some time to seriously consider how putting some budget into Facebook can help. Here are a few tips to get the most out of Facebook ads. First Steps If you see your brand page pushing you to hit the “Boost Post” button, don’t do it. Set up a…

The Right & Wrong Ways to Collect Customer Feedback

The Right & Wrong Ways to Collect Customer Feedback

In an age of the web and social media, businesses emphasize “the customer” more than ever before. They try to align everything to the customer’s needs and desires, from website design to physical store layout. In order to gauge what the customer is actually feeling about his or her experience with the business, asking for feedback can provide great direct observations for improvement. Executives go wild implementing allegedly tried-and-true techniques for getting their customers to talk back. However, while soliciting feedback, companies too often end up annoying their customers unnecessarily….

Stopping the SEO vs. PPC Turf Wars

Stopping the SEO vs. PPC Turf Wars

SEOs bashing PPC experts. PPC pros making jokes about SEOs. It’s SEO vs PPC turf wars and it has to stop. Today, we bring together Senior Web Strategist Tim Jensen and Director of Digital Marketing Shawn Rosko to either hash it out or bring the peace. Tim’s up first. Tim Speciality: PPC For those of us in the digital marketing world, keeping up with social media and industry blogs is an absolute necessity to stay on top of current trends. However, it’s not all good news out there. I’ve also…

Location, Location, Location: Reaching Your Geographic Target

Location, Location, Location: Reaching Your Geographic Target

As the time-honored axiom states, “location, location, location” is crucial to the success of any local business. But today, success doesn’t just come from your business’s physical location or because it sits at a busy intersection in a prime neighborhood. As people turn to the internet, reaching the proper geography online has become a key factor. Today’s web continues to move toward hyper-targeted location-based search results, and Google AdWords comes into play with the ability for incredibly precise geographic reach. But location targeting in AdWords can make your head spin…

Using Advanced Segments in Google Analytics

Using Advanced Segments in Google Analytics

Data is crucial to the success of any web campaign, but knowing how to properly review that data is just as crucial. If you haven’t used advanced segments in Google Analytics yet, you’re missing out on an incredible way to look at your website’s data on a granular level. What Are Advanced Segments? Advanced segments are a Google Analytics feature that let you filter data by just about any metric available. These filters can then be applied to any reporting section within the platform. Why Use Advanced Segments? Advanced segments…

Takeaways from Hero Conf 2013

Takeaways from Hero Conf 2013

Last week I had the opportunity to represent Overit at Hero Conf 2013 in Austin, Texas. Both the sessions and the networking times held valuable opportunities to learn firsthand from professionals with a wealth of knowledge and years of experience in the PPC field. I came away with notes full of new ideas to better manage our clients’ campaigns, as well as to improve our own agency processes. Here are a few key takeaways from the conference. Plan for Enhanced Campaigns Sooner than Later As expected, the sessions contained multiple…

Last Touch Doesn’t Tell Everything

Last Touch Doesn’t Tell Everything

Ask any business owner investing in online marketing about the results he wants to see. While his exact response may vary, the heart of it can be summed up quite simply – return on investment. There is no other answer. And that’s where things can get tricky, because showing results will never be a perfect science as people will touch and interact with your brand countless times online and off. But as an online marketer, that doesn’t matter. It is our job to use the tools available to use to…

6 Ways to Support Your PPC Agency

6 Ways to Support Your PPC Agency

Business owners often view PPC as a “set it and forget it” service, something they pay the bills for and want no involvement with, while expecting instant results. However, as with any marketing efforts, success with PPC requires a two-way relationship. As someone who has managed countless online campaigns for small- and mid-sized businesses, I can tell you those who have seen the best results are the ones who are willing to communicate and work closely with their agency to help achieve their goals and see a return on investment….

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