Tim Jensen

Senior Web Strategist at Overit
Using Search Query Reports to Refine PPC Campaigns

Using Search Query Reports to Refine PPC Campaigns

The value of PPC lies in the ability to granularly target ads to a very specific audience. As a search marketer, you want to take advantage of any tool available to further refine campaigns and ensure minimal cost is being wasted. If you’re not yet using search query reports, you should be. First, why are search query reports important? Google AdWords and Bing Ads both offer various match types to determine how closely user queries must relate to keywords in order to show ads. Unless you’re using exact match and…

Analytics for the Non-Analytical

Analytics for the Non-Analytical

You walk into a marketing presentation filled with charts, graphs, and spreadsheets and before you know you’re in the 20th slide of micro-detailed statistics and your eyes start to glaze over. I get it. Not everyone loves digging through piles of data. What you have to get is that no one cares. You have to do it anyway.

The Opportunity for Mobile Advertising

The Opportunity for Mobile Advertising

Every time you don’t reach a user coming from a mobile device is user you have lost. Probably for forever.

I could bore you with lists of statistics cited in countless articles and infographics across the web, but you probably have other things to do today. Instead, I’ll share several tools available to reach this ever-growing audience. Because behind every mobile device is a user, a potential customer for your business, and your online marketing strategy needs to include a plan to target these people. That’s the heart of the matter.

What’s the Big Picture?

So you’ve got a product to sell, a website to promote it, and an audience to buy it. Now, you’re working on the next step: connecting those dots to get your target buyers to your website and convince them to purchase. The key in any online campaign is to make sure you are tracking the results of everything you do, including social media, SEO, paid search, display advertising, etc., so you know how those are contributing to your ROI. Plenty of analytics tools are available to provide in-depth insight into…

Remarketing: How To Keep Your Brand Top Of Mind

If you’ve been on our site recently, you’ve probably noticed Overit display ads popping up on other sites. The next morning, you’re looking at the weather forecast and see an Overit ad. After that, you watch a YouTube video, and yet another Overit ad appears on the side. You’re probably wondering how we are “following” you all over the web.

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