Digital Marketing Strategist

You'll be responsible for:

• Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
• Establishing KPIs to monitor marketing and sales performance.
• Creating digital strategies and budgets to meet the objectives of client’s marketing plans.
• Correctly track all conversions and goals
• Assist with landing page creation and optimization for online ad campaigns
• Work with paid advertising manager to monitor ongoing online ad campaign management and optimization
• Conceive and orchestrate A/B tests where appropriate and analyze the results with the broader marketing team
• Directing the implementation & monitoring of web analytics and organic goal completions
• Managing monthly client reports on digital marketing efforts
• Executes projects to be high quality, on time and cost-effective/on budget
• Fosters timeline development and monitors progress, ensuring deadlines are met
• Extremely knowledgeable within digital platforms including, but not limited to, PPC/SEM, Facebook/Meta, Geo-Fencing, TikTok, audio and television streaming platforms
• Knowledgeable in MAPs and CRMs such as Active Campaign, Hubspot and SharpSpring
• Research, identify, and deploy digital tools (local, national) that help with local and organic visibility.
• Develops strong, trusting relationships between clients and colleagues.
• Curate and centralize all marketing/sales data into a real time dashboard using the broader digital team where needed to hook in all channels.
• Strategizing proposals, estimations and SOWs
• Attend client calls and meetings to inform them on their progress towards hitting KPI and sales goals
• Move all clients towards a fully integrated marketing system with true lead to sale, real time metrics
  Salary dependent upon experience.

• Bachelors Degree in Digital Marketing or related field
• At least 4+ years of experience in: PPC (Pay-per-Click), SEM, Digital Advertising Campaigns, Google Adwords, and Google Analytics
• Exceptional Communication Skills
• Prior experience in Google, Bing, Facebook, programmatic and social platforms such as Youtube, Instagram, Tiktok and emerging platforms.
• Experience reviewing data presented by Google Analytics and other paid mediums online.
• Experience and interest in related digital marketing tactics, including SEO, native advertising, and online reputation management, crossing into those areas as integrated campaigns.
• Requirement for someone who can work out of our office (Albany, NY). We are currently WFH/Hybrid.

We believe in:

Overit is the full-service marketing agency known for making startups feel recognizable and household names feel modern. We’re a team of 40+ highly-skilled creative- and data-focused marketers committed to new ideas, new technology, and connecting audiences to the things they love. We’ve been called a Best Place to Work, Best Place In Show, and the agency to call when you’re ready to kick things up a notch.

You'll get:

• 401(k) Benefit and Contribution
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• Learning and professional development opportunities
• Team lunches and events
• Creative, fun work environment (with coworkers you’ll actually like)