In response to the COVID-19 outbreak, Overit is donating crisis PR, communications, and marketing services at cost to those in need. We understand that many of our friends and partners, which include small- and medium-sized businesses like you, may find themselves with unusual hardship and challenges as a result of the Coronavirus outbreak.
Helping you to effectively communicate to your customers, staff, and stakeholders what is happening is just one way Overit can step up to help.
If you require marketing help or strategic guidance related to how to message around Coronavirus, please don’t hesitate to get in touch. We’ll be donating services at cost during this time.
For assistance, email us at info@overit.com. Someone will reach out as soon as possible.
(Albany, N.Y.) – Overit has created its marketing dream team in support of the agency’s growing list of new clients and bigger projects. On the heels of the recent growth and restructuring announcement, Overit announces even more talent, hyper-focused to execute creative strategy and high level campaigns.
“We’ve been busy these past few months building our dream team,” said Dan Dinsmore, founder & principal, Overit. “We are more equipped than ever to attack client projects from all angles––from digital and traditional marketing and public relations, to project management and strategy. Clients will continue to be impressed with the professional team we have assembled.”
Paul Turaew is Overit’s Director of Project Management. Paul has nearly 10 years of experience in project management, having worked with clients in the greater New York City and Washington D.C. areas. At Overit, Paul is responsible for keeping teams on target to achieve project goals within the time allotted (making him an instant favorite among the staff). Paul holds a degree in law, bringing his love of advocacy to the team. His experience in this realm makes him appreciate rules and deadlines. Paul loves woodworking, and is looking forward to creating his next console table.
David Parker joins Overit and Overit Studios as Audio Engineer. David is a musician, producer and writer and has worked in the music and audio industry for nearly 20 years. He has performed with bands such as Coheed and Cambria, Weerd Science, Stellar Young, and more. David began taking music lessons when he was five years old, which lead him to play bass with Stellar Young, an Albany, N.Y. based indie-rock group.
Androniki Bossonis, affectionately known as Niki, joins Overit with nearly 30 years of marketing experience as the Director of Marketing and Automation. Niki has a proven track record in content marketing, branding, sales management, digital transformation, marketing automation, and revenue generation. She prides herself on staying on top of marketing technology platforms and trends, increasing revenue, and maximizing ROI. Niki has recently returned home to the Capital Region after 20 years in California. Niki is a rescue Scuba Diver and splits her recreational time with motorcycle racing.
Leanne Ricchiuti comes to Overit as Public Relations Account Executive, with a strong background in communications and media. After nearly ten years in journalism and television media, Leanne entered the Public Relations sector, putting a client’s image and perception above all else. With proven results, Leanne is consistently placing stories for clients as earned media, as well as pay-to-play opportunities. Her large network of media contacts serves clients well to increase awareness of their business or cause. When not walking her cat on a leash, Leanne is frequenting area garage sales and antique shows looking for vintage Pyrex.
Brianna Snyder is a copywriter and strategist with 15 years experience. As Senior Content Strategist at Overit she speaks in the voice of each client telling stories for brands and campaigns, finding fresh, fun, and direct ways to tailor messaging for websites, digital advertising, marketing campaigns, and print media. Brianna’s career started in print journalism as an editor and reporter, and still holds the medium in high regard. Brianna enjoys confrontationally boring movies, books by women, and extremely spicy food.
Corey Breda is Overit’s newest Senior Account Manager having nearly 20 years of experience in account management. Her time managing integrated marketing campaigns has honed her skills in brand strategy and execution, as well as understanding client needs and managing expectations. Corey is an expert at client relationship development, always anticipating issues before they arise. If you can’t find her, Corey can be found at the dog park playing with her dogs.
Caitlin Perry is Overit’s Media Buyer & Digital Strategist. Over the course of Caitlin’s nearly ten years in media buying, she has shaped brands with smart, traditional and digital media strategies. From small businesses to global brands, she has developed content, produced events, and driven social media strategy. In her experience, Caitlin has managed more than $2 million in paid and digital media for a local area theatre collective, and managed web and social content for an area television station. Caitlin loves being behind a camera, taking portrait photography as well as documenting leisure hiking trips through nature.
Devin Dinsmore is Overit’s newest Content Strategist. Prior to his communications career, Devin spent time in the hospitality industry where he learned the value of teamwork and to appreciate both the customer, and the value of the roles that each individual plays in making any organization work. Devin spent time with a former Capital Region newspaper, where he honed his skills of communication, interviewing, and writing. In his spare time, Devin enjoys taking some time to enjoy the talents of others at area art shows.
Overit’s growth is represented by new work regionally and nationally, with companies among the entertainment, technology, e-commerce, health care, higher ed, home services, and economic development verticals.
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About Overit. Overit is a full-service, nationally-recognized digital marketing and creative agency. We reshape how businesses solve complex branding, lead generation, integration and revenue growth problems by blending technology, consumer insights, and out-of-the-box thinking to create the smart, innovative marketing strategies businesses need to communicate and scale effectively.
Expanded Growth in Home Services, Higher Ed, Health Care, Economic Development, Entertainment Clients
(Albany, N.Y.) – Overit is thrilled to announce the expansion of its senior team in response to a nearly 20 percent growth in sales for the fourth consecutive year. Overit is restructuring key members of management to better service clients. Overit expands its team after the signing of new clients among the higher ed, health care, economic development, and home services sectors.
“This growth demonstrates that our creative team has the skills and knowledge our clients deserve to implement campaigns and boost business,” said Dan Dinsmore, founder & principal, Overit. “I am so proud of the team we have assembled here at Overit; the talent we have welcomed into our family continues to grow and to impress.”
Paul Fahey has been promoted to VP of Strategy and Communications, a new role within Overit. With almost 30 years of experience across marketing and advertising, Paul offers high-level, strategic counsel to clients and assists the team in better addressing their needs. He brings a unique left- and right-brain approach to the science of marketing and advertising, providing strategic guidance to Overit principals while developing new relationships for the agency. Paul spends his weekends piloting a Cessna to Vermont for breakfast.
Shana Silverman has been promoted from Chief Production Officer to General Manager. She keeps projects on track and on budget. Shana and her team take pride in understanding the steps needed to help clients reach their marketing goals. She joined the team at Overit after spending a number of years with a growing digital agency in Vermont. Her experience in helping to build client relationships, while establishing organizational procedures, gives her a unique ability to solve problems and streamline processes. Shana has always enjoyed playdoh, so she plans to start a ceramics class this fall when her youngest child goes off to college.
JoAnne Latham has joined the Overit team as Director of Account Management. In this role, JoAnne leads Account Strategy in developing and implementing strategic, integrated marketing plans that leverage traditional and digital marketing tactics to exceed client business goals. She is a passionate marketing professional with extensive real-world marketing experience in a diverse range of industries including health care, marketing services, energy, manufacturing, nonprofit, higher education, tourism and financial services for both B2C and B2B. JoAnne’s experience in Higher Ed supplements Paul Fahey and Dan Lundquist in their advisory roles to those clients. JoAnne’s second passion is riding horses; she’s Overit’s most talented equestrian.
Richard Skiermont joins Overit as Creative Director. In this role, Richard leads the creative vision for clients and a team of designers, videographers, and animators to strengthen brand and message. As a member of Overit’s senior team, he works with creative, account, strategic, and agency management to meet client marketing strategies and objectives. He brings with him over 35 years of experience developing creative strategies, marketing programs and hands-on design solutions for national and international clients in the areas of consumer goods, government agencies, tourism, health care, higher education, high-tech and finance. When not creating, Richard can be found strumming his guitar.
Overit’s growth is represented by new work locally, and nationally, with companies among the entertainment, technology, e-commerce, health care, higher ed, home services, and economic development verticals.
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About Overit. Overit is a full-service, nationally-recognized digital marketing and creative agency. We reshape how businesses solve complex branding, lead generation, integration and revenue growth problems by blending technology, consumer insights, and out-of-the-box thinking to create the smart, innovative marketing strategies businesses need to communicate and scale effectively.
Summit At Eastwyck’s Knitting Ladies group was profiled on WNYT Channel 13 with Jerry Gretzinger. He tells their story of support, community, and passion.
Bon and Viv – Loser
Watch our coverage from WNYT Channel 13 and listen to our Paul Fahey on 810 WGY for why…and what we can expect to see next year!
For Immediate Release
Contact: Leanne Ricchiuti, 518-222-8073
Date: January 23, 2019
PRESS RELEASE
Overit Announces Executive in Residence
Dan Lundquist brings Decades of Experience in Higher Education, Admissions, and Financial Aid to the Team
(ALBANY, N.Y.) – Overit, a full-service marketing and communications firm based in Albany, NY, announced today that Dan Lundquist has joined the higher education team as our Executive in Residence.
Lundquist brings decades of experience in enrollment management and financial aid to our existing higher ed marketing team of creatives which boasts nearly 80 years of experience cumulatively. The team has worked with more than 50 colleges nationwide ranging from public to private, military to faith-based, two-year, four-year and graduate programs.
Dan Lundquist will add almost 40 years of successful leadership experience in diverse higher education settings. The last 25 years of his career were at the Vice President levels at Penn, Union College and The Sage Colleges.
“Our team collaborated with Dan as a client for several years and has been continually impressed by his strategic approach to enrollment management and his ability to drive growth,” said Overit COO Paul Fahey. “His background and expertise dovetails with our team’s focus, and we are thrilled to partner with him as we work to support our clients within the higher education field.”
“Overit has a phenomenal reputation and a seasoned team of creatives,” said Lundquist. “I’m incredibly excited to work alongside their team in this role – to participate in the strategic planning process from the start and to work with them to grow enrollment and shape the ideal incoming class.”
On the heels of their Focus Group Facility announcement earlier this month, Overit now has access to some of the most strategic, accomplished and influential tools and talent in the industry, and the means to help solve some of the biggest obstacles facing colleges and universities today. Throughout the year, Overit will comprehensively survey students, parents, guidance counselors and HR recruiters in order to deliver the messages they want to receive, and institutions wish to send.
Lundquist is an honors graduate of Amherst College where he studied History and English. His graduate work includes a Masters in Higher Education Administration from the Harvard Education and Business Schools, and he began PhD studies with Drew Faust at Penn.
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About Overit. Founded more than 25 years ago, Overit has evolved into a full-service, nationally-recognized creative marketing, digital and public relations agency with a passion for Redefining Creative. Others claim true integration, our forty employees embrace it. Overit Studios, a division of Overit, handles an array of audio and video production needs. If you can see or hear it, we can create it. Learn more at http://overit.com.
Domino Artists from around the globe including Austria, Switzerland, and Germany, as well as all corners of the United States, worked together to raise money for For Inspiration and Recognition of Science and Technology, known better as FIRST® The mission of FIRST® is to inspire young people to be science and technology leaders and innovators, by engaging them in exciting mentor-based programs that build science, engineering, and technology skills, that inspire innovation, and that foster well-rounded life capabilities including self-confidence, communication, and leadership.
Lily Hevesh, Eva Schmittner, from Austria, Chris Wright, Michael Fantauzzo, Joel Dahler, from Switzerland, Johnathan Hofinger, from Germany, Lyle Broughton, and Shane O’Brien spent all day January 12th live-streaming the building process, creating images per request as donations rolled in on Lily’s YouTube page.
Overit, a full-service marketing and communications firm, announced today that it has officially opened its new Focus Group facility. This is the only formal facility of its kind in the tri-city area.
As part of that realignment, I was promoted to chief marketing officer where I now focus on overall marketing strategy for key Overit clients, as well as the promoting the larger Overit brand. It’s a dream position for me.
By: Sara Tracey
This interview was conducted with Alison Krawczyk, 27, director of public relations with OverIt Media, and her older sister, Val Santillo, 32, a first-grade teacher in the East Greenbush school district.
By: Sara Tracey
Among the volunteers are a group that meets at Shaker Pointe and travels to the food bank together.
By: John Craig
Jake Huerter, an eighth grader at Goff Middle School, joined School of Rock Albany less than six months ago, and he has already made lifelong memories.
By: Nicholas Buonanno
Saratoga Performing Arts Center President Elizabeth Sobol, Sawtooth Jewelry Studio owner Maria Levin, Troy Dance Factory owner Nadine Medina and director of Basilica Hudson Melissa Auf der Maur took part in a public talk last week in Albany, hosted by marketing company Overit Media.
By: Lauren Halligan
Forum 13 – Joann McCarthy Shaker Pointe’s Refugee Committee. 11/26/17
By: Phil Bayly
Kristen Holler and Michelle Hines Abrams join Dan to make light, delicious Crepes Suzette in the Let’s Eat Kitchen.
By: Dan Bazile
A senior community in Latham held a coat drive Friday, to help a group of refugees stay warm this winter. People at Shaker Point Senior Living Community asked for coats, hats, boots and blankets for children and adults.
By: Leanne DeRosa
Bryan Hartman has been fixing furnaces for 20 years and when the winter weather hits, he gets the same call, year after year.
By: Rebecca Taylor
He and 11 of his other classmates at School of Rock joined Waters onstage to perform Pink Floyd classic “We Don’t Need No Education.”
By: David Howard King
The transformation is the product of The Masquerade, an annual event to raise funds for the Ronald McDonald House Charities of the Capital Region (RMHC).
By: William Belcher
CEG in Albany has been working “nonstop” over the past several weeks with regional economic development leaders, Empire State Development, elected officials and outside consultants to finalize the proposal, said Andrew Kennedy, president and CEO of CEG.
By: Michael DeMasi