CORE Outdoor Power hired Overit PR to launch a new line of environmentally friendly power lawn tools, the first of which was a line trimmer. The line trimmer does not rely on gas and is sound free. The power isn’t compromised like other leading manufacturers and is affordable.
The Overit PR team chose to launch CORE at the GIE+Expo – a 30,000 green lawn care tradeshow, this year taking place in Kentucky. All major brands attend this show from John Deere to Honda.
Ahead of the show, Overit PR scheduled a media tour resulting in more than 20 media briefings and all major landscape trade publications. Timed perfectly, and under embargo, the GIE show opened to CORE being center stage as a “product to see.”
After five days of press briefings, CORE was featured front and center in a major Reuters article syndicated in major outlets like Wall Street Journal, CNBC, Baltimore Sun, Chicago Tribune and Scientific American.
Multiple green outlets have since covered CORE’s proprietary technology including TreeHugger, Scientific American, Portfolio.com and Green Industry Pros.
After the tradeshow, coverage continued to roll in. The CORE team saw 10 articles in tier-one trade publications and is awaiting a feature product review in Popular Mechanics in March.
Since the launch, CORE has been approached with major OEM and partnering deals and signed two major retailer agreements.