I was going to be an author when I grew up. There was a whole plan. I’d write my memoir at 27, sipping a latte and staring at some piece of beautiful scenery. It sounded like a nice gig. What I didn’t think about, and what I think many real-life authors don’t think about, is what I would do after I penned my great work. How would I build buzz for my book? How would I tell people when my book was ready? How would I create a relationship with…

My favorite projects to account manage are videos that in some way improve the world. This use of video is called video advocacy, and the promotion of these videos is both effective and resonates with audiences. Video is one of the most creative means to drive a viewer to action. Changing and improving the world is a lofty goal, but many of Overit’s clients use video in exactly this way- to engage, empower, and drive a conversation and specific outcomes. Video is “beneficial for advocacy campaigns because they are a…

Until recently, machine learning was just something you could only find in science fiction movies, but now, it’s being integrated into various software systems for marketing, content development, and reporting.

Last week, I attended PRSA Boston’s Social Media Summit to hear insight from industry leaders on creating engaging content, using video for social, and the current and future trends in the sector. While I was overly excited about being named the conference’s top tweeter for my live-tweeting efforts, I was even more excited about the new ideas and information I learned from the speakers. Read on as I share what I learned at the Social Media Summit. Opening Session with Josh Karpf, DraftKings Josh came to the event with experience in…

These days, whether they are using it or not, companies are collecting vast amounts of data with their digital tools (like Google Analytics, keyword campaigns, site forms) – sometimes simply because they can and sometimes due to market challenges related to their industries (like the highly regulated pharmaceutical industry who needs to track and report deeper spend). So much is out there and yet not every company requires up-to-the-minute data to orchestrate their marketing programs. They will say things like ”I just need a prettier site” or “I need better…

Is your website attracting the right visitors? Once on your website, are folks engaging with your brand and interested in what you have to say? Where is your best traffic coming from? What’s working for your business and what is a waste of marketing dollars? How do you know? The answers are waiting for you, in Google Analytics. While business owners and marketing managers may be tempted to leave analytics to the “geeks” in the office, in reality, your website’s data is crucial to measuring — and growing — your…

We need your help. Okay, I need your help. One of my big goals this year has been to help Overit design better customer experiences. Experiences that will allow us to provide you with greater “stuff,” most often through content initiatives. After spending my first quarter elbow deep in sales and other excitingness, I finally feel ready (worthy?) to get to know everything that I can about you — those who read this blog, those who are interested in smarter marketing, those who have a passion for digital, and those…

Brand. I think about brand often. I think about it in terms of our clients – what is their unique story, how does it connect with their customers, how do we empower those customers to live that story – but I also think about it in terms of Overit. What is Overit’s brand? Is it aligned with Dan’s original vision? Does our brand alter based on where you are sitting – if you are a client, team member, marketing professional, etc.? If I ran into Overit in a dark alley,…

Creating a website tailored to the needs of your association’s audience? It can be tricky. There are dueling priorities, laundry lists of competing Needs and Wants, and limited resources to contend with. But even with all that – you still must get it done. You still need a website that stands out, conveys your message, and successfully engages and retains your audience. As you are thinking of, or even building out, your new site, you may have questions like: Where should you focus your resources? What site elements are critical…

Yesterday, Facebook announced a new update that includes features like a new in-app camera, a new feed of ephemeral stories at the top of users’ News Feeds and a private messaging feature called “Direct.” Since I previously lambasted Facebook’s Instagram for copying Snapchat with Stories, the feature has grown to reach 150 million daily users (source). By comparison, Snapchat has 100 million daily users (source). The quick popularity of Instagram Stories can be tied to the fact that it had an existing user base before launching ephemeral messaging, the ease-of-use…