Recently, advertisers and business owners had a bit of a rough day when Facebook and Instagram went down for six hours, the largest outage in the company’s history. Luckily, the platforms did indeed come back on, and life returned to normal. But it got us thinking at Overit about digital marketing’s reliance on mega-platforms like Facebook for distributing content and running sales-driven ads. The truth is when you use third-party platforms to push out content or run ads based on location, interest, or other demographics, you don’t own that audience….

Google “is Email Marketing Dead?” and you’ll get a page full of articles claiming that it is — or that it isn’t. So how about this… How many marketing emails do you get every day? We bet you get loads. And we’re also willing to bet you take that as a sign that email marketing is bloated and obsolete. The glut of marketing email has overrun its effectiveness. That’s what I heard from a client recently as we discussed their marketing strategy for 2022. “I only DELETE email,” she said….

Branding doesn’t work the way it used to. Complete consistency across mediums used to be the name of the game.  But today, with more platforms catering to different demographics, taking a more flexible approach to brand strategy is essential. As a marketer, messaging who you are across platforms in a contextually relevant way can be tough. Getting it right requires more knowledge about yourself AND your audience than when brand advertising was relegated to an ad in the paper or a roadside billboard.  We can learn from one another–from our…

What is Global Accessibility Awareness Day? A week from today on May 20th, is the 10th annual Global Accessibility Awareness Day (GAAD), a day dedicated to promoting digital accessibility and inclusion for ALL users, including the more than one billion people with a range of disabilities and/or impairments. Check out their website and learn what YOU can do to help promote Web Accessibility leading up to GAAD. What is Overit doing to promote Web Accessibility and GAAD? To help promote and celebrate GAAD 2021, Overit will be hosting a live…

How do you make sure your digital advertising budget is going to the right platform? What are the benefits of different platforms like FB, Google, and LinkedIn to generate leads? And most importantly, how can you create a campaign that actually converts and gives you the most bang for your buck? This blog post will answer these questions (and more).  How do you make sure your digital advertising budget is going to the right platform?  Typically platform choice revolves around demographics and exposure. What do we mean by exposure? In…

The changes coming to digital marketing over 2021 will be the most significant in the last 20 years. Between Google ending 3rd party cookie usage on their platform and Apple limiting the data it provides from iOS back to advertisers, the landscape will change significantly. The changes come due to an increased awareness that individuals/consumers don’t want their individual/personal information tracked and shared online. Some of this has been brought to a head by the European General Data Protection Regulation law from 2016. Most affected by these changes will be…

Instagram First up on this rundown is the fastest growing social media platform in the world. The one almost every business should be using in one way or another. No, not Facebook. Not TikTok. Instagram. Instagram usage is still growing, and in 2020 they passed one billion monthly users, with 90% of people following at least one brand. On the ad side, Instagram’s advertising reach grew by 7.1% in Q3 2020, compared to Facebook’s 2.2% growth. Of course, thanks to the pandemic, online shopping skyrocketed in 2020. In the U.S.,…

Despite facing many challenges in the past year, Overit is incredibly proud and humbled to have taken home 12 ADDY Awards – plus Best In Show – at last week’s Capital Region ADDY Awards! Check out the winners below! Best In Show Our Ellis Medicine Surgical Innovation Commercial won Gold for: Film, Video and Sound: Television Advertising Film, Video and Sound: Internet Commercial, any length And Silver for: Cross-Platform Integrated Advertising Campaign Sound Design, music without lyrics   Gold Online/Interactive Website: B-to-B – Architecture+ Website Film, Video and Sound: Advertising Industry…

Near me. Dentist near me. Chinese food near me. Pharmacy near me. It seems like almost half of our time spent searching Google is all in the service of this sacred term: “near me.” A quick glance at Google Trends shows that this term has been on a consistent upward interest trajectory for the last six years: This simple phrase illustrates why local SEO is so important to local businesses. Here’s the deal. Exhibit A: Google’s Map Pack In 2016 Google rolled out its new map pack. If you think…

“Content, content, content” We at Overit often talk about repurposing old content or creating content that can be repurposed and promoted in multiple ways. This helps you essentially get more bang for your buck and reach new and different audiences. We think WordPress and Spotify/Anchor were on the same wavelength when they recently announced their new tool that can automagically convert your blog posts into audio podcasts. How it works: Anchor will convert the text to audio using either a male or female sounding voice (I haven’t been able to…