This year’s Pubcon in Austin was just fantastic. The lunch buffet alone was worth a blog post. They had this yummy dal and some kind of protein I can’t remember the name of but I had thirds, so.  I learned a lot about the kind of marketing we should be doing in 2020. DELETING old content that doesn’t serve the client or the reader! Understanding your personas’ personality types! Getting into the psychology of the people you’re talking to.  The data was overwhelming: Talk to people directly. Give them the…

“It is not the strongest of the species that survives, not the most intelligent…It is the one that is the most adaptable to change.” – Charles Darwin News out of Poultney, Vermont, last week was a jarring reminder of the harsh realities facing small, tuition-dependent colleges. After nearly 200 years, Green Mountain College will close citing sharply declining enrollment. Sadly, they’re not alone. Many institutions nationwide are facing similar challenges and are vulnerable to similar outcomes. In a 2016 study, the Parthenon Group found that 800 small colleges were vulnerable…

‘tis the season…. to dole out nice-sounding marketing advice whether it’s true or not and hope people believe it. Falala-lala! via GIPHY As you’re buttoning up that 2019 marketing plan, checking it twice, and getting final approvals – we know you’re also doing research into what ELSE you should be thinking about for the upcoming year. As you do, here’s our take on the best advice to ignore this holiday season. We all need a little help sifting through the crap sometimes. We got you. 3 Marketing Lies to Avoid…

  Traditionally, higher education marketing primarily focused on raising awareness of and generating interest in university programs by traditional means: print advertising, radio & television, and email marketing. In recent years, SEO and paid search ads were added to the mix. While this marketing mix has been generally effective, many institutions are enlisting Marketing Agencies savvy in Multi-Channel Digital Marketing, Social Engagement, and Marketing Automation to shape strategy, strengthen their brand, increase their reach, and drive enrollment numbers. The current and future generations of enrollment prospects have grown up listening…

When you hear that lead nurturing creates 50% more sales-ready leads than lead generation alone, it’s no wonder creating a lead nurture sequence is such a hot topic in the marketing world these days. Lead Nurture vs. Drip Campaigns Lead nurture is a close cousin to our friend drip campaign, but they’re not quite the same thing (although you may hear the terms used interchangeably). Drip campaigns are automatic campaigns that go out based on when a lead first opted in to receive marketing communications from you. Think: Day 1…

Forbes surveyed almost 1,000 sales reps, and the results were pretty shocking. Salespeople spend just 35% of their time selling. I know what you’re thinking:  Um. Hold up. Wait a minute. Selling is their JOB. How can they only spend 35% of their time doing their JOB? Relax, it’s not that you have apathetic salespeople. The reality is that your sales team is doing a lot of manual work — data entry, researching leads, writing emails from scratch. The list goes on and on, but the fact of the matter…

We all have that awkward time between campaigns. Whether you’re between product launches, school years, legislative sessions, or seasonal services, there’s a lull period, where there’s not much communication happening. It’s hard to know what to say during those times. Sometimes you’re restricted in what you can say. Other times it’s just hard to pick something when you don’t have a focus or a theme to build upon. In this blog, we’re going to talk about how to build momentum during the off-season and what you should be saying during…

The search landscape is changing every day. From algorithm updates to Google employees dropping bombs on Twitter, good SEOs (search engine optimizers) are constantly updating and shifting their search strategy to keep up with the latest methods. In the last few years, Voice Search has been a hot topic among SEOs, as the strategies and even content types these searches work well with are quite different than those from traditional search. With the meteoric rise of voice assistants (Google Home, Amazon Alexa, and Samsung’s Bixby, just to name a few)…

It’s officially fall and Overit is getting ready to hit the road for conference season! Members of our team are traveling around the country over the next few months to attend, speak, and exhibit at events of all kinds – if you’re in any of these areas, we’d love to see you there! Here’s where you’ll find us: PRSA Association/ Nonprofit Conference October 6, Austin, TX Catch our CMO and resident content expert Lisa Barone at PRSA’s Associations and Nonprofits conference in Austin on Saturday, October 6. She’ll be in…

It’s pretty common for marketing and sales to function as two completely different departments. After all, our objectives appear to be very different:  marketing generates leads, sales closes them. One is responsible for bringing in the bodies, the other for converting them into customers. But what might it look like if your marketing and sales teams worked together, rather than separately? Studies have shown that 50% of sales time is wasted on poor prospects. And that’s frustrating for both parties, because it’s hard to pinpoint why that’s happening. Is sales…