The Future of Higher Education Marketing

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by Niki Bossonis   Traditionally, higher education marketing primarily focused on raising awareness of and generating interest in university programs by traditional means: print advertising, radio & television, and email marketing. In recent years, SEO and paid search ads were added to the mix. While this marketing mix has been generally effective, many institutions are enlisting Marketing Agencies savvy in Multi-Channel Digital Marketing, Social Engagement, and Marketing Automation to shape strategy, strengthen their brand, increase their reach, and drive enrollment numbers. The current and future generations of enrollment prospects have…

How to Create an Awesome Lead Nurture Sequence That Converts

How to Create an Awesome Lead Nurture Sequence That Converts

When you hear that lead nurturing creates 50% more sales-ready leads than lead generation alone, it’s no wonder creating a lead nurture sequence is such a hot topic in the marketing world these days. Lead Nurture vs. Drip Campaigns Lead nurture is a close cousin to our friend drip campaign, but they’re not quite the same thing (although you may hear the terms used interchangeably). Drip campaigns are automatic campaigns that go out based on when a lead first opted in to receive marketing communications from you. Think: Day 1…

7 Sales Automation Workflows You Need to Be Using

7 Sales Automation Workflows You Need to Be Using

Forbes surveyed almost 1,000 sales reps, and the results were pretty shocking. Salespeople spend just 35% of their time selling. I know what you’re thinking:  Um. Hold up. Wait a minute. Selling is their JOB. How can they only spend 35% of their time doing their JOB? Relax, it’s not that you have apathetic salespeople. The reality is that your sales team is doing a lot of manual work — data entry, researching leads, writing emails from scratch. The list goes on and on, but the fact of the matter…

How to Build Momentum Between Campaigns

How to Build Momentum Between Campaigns

We all have that awkward time between campaigns. Whether you’re between product launches, school years, legislative sessions, or seasonal services, there’s a lull period, where there’s not much communication happening. It’s hard to know what to say during those times. Sometimes you’re restricted in what you can say. Other times it’s just hard to pick something when you don’t have a focus or a theme to build upon. In this blog, we’re going to talk about how to build momentum during the off-season and what you should be saying during…

How to Optimize Your Site for Voice Search

How to Optimize Your Site for Voice Search

The search landscape is changing every day. From algorithm updates to Google employees dropping bombs on Twitter, good SEOs (search engine optimizers) are constantly updating and shifting their search strategy to keep up with the latest methods. In the last few years, Voice Search has been a hot topic among SEOs, as the strategies and even content types these searches work well with are quite different than those from traditional search. With the meteoric rise of voice assistants (Google Home, Amazon Alexa, and Samsung’s Bixby, just to name a few)…

The Overit Team is Getting Out & About

The Overit Team is Getting Out & About

It’s officially fall and Overit is getting ready to hit the road for conference season! Members of our team are traveling around the country over the next few months to attend, speak, and exhibit at events of all kinds – if you’re in any of these areas, we’d love to see you there! Here’s where you’ll find us: PRSA Association/ Nonprofit Conference October 6, Austin, TX Catch our CMO and resident content expert Lisa Barone at PRSA’s Associations and Nonprofits conference in Austin on Saturday, October 6. She’ll be in…

Increase Revenue by Using Sales Enablement

Increase Revenue by Using Sales Enablement

It’s pretty common for marketing and sales to function as two completely different departments. After all, our objectives appear to be very different:  marketing generates leads, sales closes them. One is responsible for bringing in the bodies, the other for converting them into customers. But what might it look like if your marketing and sales teams worked together, rather than separately? Studies have shown that 50% of sales time is wasted on poor prospects. And that’s frustrating for both parties, because it’s hard to pinpoint why that’s happening. Is sales…

Why All Brands Need to Take Advantage of Voice Applications

Why All Brands Need to Take Advantage of Voice Applications

Voice search. Voice applications. Voice technology. Once a buzzword, voice technology is quickly becoming a necessity for brands who want to form deeper, more meaningful relationships with their customers and target audience. With over 55% of US households predicted to own a voice-enabled smart speaker by 2022, this growing market is set to offer significant opportunities to the brands that embrace it in the coming years. What is a Voice Application? Voice Applications are platforms that use voice technology to accomplish a variety of goals. From Amazon’s Alexa, to “Ok…

5 Steps to Starting Your Podcast

5 Steps to Starting Your Podcast

In the final session of the day, we heard from Podcast Guy and Creative Director of Abrupt Audio, Ant McGinley. To say that Ant is an engaging and dynamic speaker would be an understatement. He used the entire audience to create a podcast on the fly. (We named it I Scream Ice Cream, and we basically all shouted our favorite ice cream flavors into his phone. But I digress…) Here are some actionable tips you can take from The Ant Man about creating a podcast (which conveniently spell the acronym…

Smash the Funnel:  Rethinking Sales and Marketing by Using the New Science of Revenue

Smash the Funnel: Rethinking Sales and Marketing by Using the New Science of Revenue

In this session, we’re hearing from CEO and Chief Revenue Scientist Mike Lieberman of Square 2 Marketing. Mike starts the session by asking the audience to stand up, then sit down if they haven’t met their revenue goals (not “I had a good year”, but hitting the actual GOALS you set) for 2017, Q1 of this year, Q2 of this year, and Q3 of this year. By Q3, only about 15% of the audience is left standing. So we see that, even in a room full of people interested in…

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