The drive-in theater near my home had its first showing of the season last Friday. New York beaches will be open for the Memorial Day holiday. Other parts of the country are starting to come back, slowly easing the restrictions that have kept us home since March. As conversations around reopening become more commonplace, businesses are scrambling to build a plan for repositioning, revamping, and recovering post COVID-19. As they do, questions emerge. COVID-19: When Are We Really Back? In our area of NY, May 15 was a date receiving…

As I write this, it’s been one month. One month of home quarantine, one month working from home, one month home schooling, and one month straight up missing every single human I know. I hope you’re doing well and you’re finding ways to cope with life both personal and in business. In previous posts, you’ve heard me talk about my neuroscience degree and how, for many years, I studied different aspects of neuroscience. One area that is of particular interest to me is how our brains are wired differently and…

Like many others, the Overit Crew is working from home in light of the COVID-19 pandemic. It hasn’t always been easy; even with video chat to keep us in touch with one another, an image on a screen can’t substitute in-person interaction. Frankly, we miss being around one another.  So how can we connect in a world that has made being physically close to others off-limits? At Overit there’s one that sticks out because it is, after all, embedded into the company’s DNA: music. We’ve been sharing the music that’s…

We are living in a defining moment. One that will be looked back upon as one of the largest catastrophic events to face us. An event that caused millions to suffer, thousands if not hundreds of thousands to die, businesses to collapse, jobs to disappear, debt to skyrocket, 401ks to diminish…you get the point. People are hurting, physically, emotionally, and financially, and are looking out into the world for signs of hope, for empathy, and for compassion. For those businesses fortunate enough to remain open, and even more those that…

Let’s be real about it. This is hard. It’s hard to know what to do, what not to do, and how to navigate this situation as delicately as possible. For business owners, one thing is evident – it’s NOT business as usual. The game has changed, people are hunkering down, and the world’s focus is shifting. As the world shifts, so must the way we talk to clients and how we work with them to pivot their marketing strategies based on their needs. At Overit, we have spent the past…

This year’s Pubcon in Austin was just fantastic. The lunch buffet alone was worth a blog post. They had this yummy dal and some kind of protein I can’t remember the name of but I had thirds, so.  I learned a lot about the kind of marketing we should be doing in 2020. DELETING old content that doesn’t serve the client or the reader! Understanding your personas’ personality types! Getting into the psychology of the people you’re talking to.  The data was overwhelming: Talk to people directly. Give them the…

“It is not the strongest of the species that survives, not the most intelligent…It is the one that is the most adaptable to change.” – Charles Darwin News out of Poultney, Vermont, last week was a jarring reminder of the harsh realities facing small, tuition-dependent colleges. After nearly 200 years, Green Mountain College will close citing sharply declining enrollment. Sadly, they’re not alone. Many institutions nationwide are facing similar challenges and are vulnerable to similar outcomes. In a 2016 study, the Parthenon Group found that 800 small colleges were vulnerable…

‘tis the season…. to dole out nice-sounding marketing advice whether it’s true or not and hope people believe it. Falala-lala! via GIPHY As you’re buttoning up that 2019 marketing plan, checking it twice, and getting final approvals – we know you’re also doing research into what ELSE you should be thinking about for the upcoming year. As you do, here’s our take on the best advice to ignore this holiday season. We all need a little help sifting through the crap sometimes. We got you. 3 Marketing Lies to Avoid…

  Traditionally, higher education marketing primarily focused on raising awareness of and generating interest in university programs by traditional means: print advertising, radio & television, and email marketing. In recent years, SEO and paid search ads were added to the mix. While this marketing mix has been generally effective, many institutions are enlisting Marketing Agencies savvy in Multi-Channel Digital Marketing, Social Engagement, and Marketing Automation to shape strategy, strengthen their brand, increase their reach, and drive enrollment numbers. The current and future generations of enrollment prospects have grown up listening…

When you hear that lead nurturing creates 50% more sales-ready leads than lead generation alone, it’s no wonder creating a lead nurture sequence is such a hot topic in the marketing world these days. Lead Nurture vs. Drip Campaigns Lead nurture is a close cousin to our friend drip campaign, but they’re not quite the same thing (although you may hear the terms used interchangeably). Drip campaigns are automatic campaigns that go out based on when a lead first opted in to receive marketing communications from you. Think: Day 1…