Many entrepreneurs and home business owners are looking for ways to better connect with potential clients. However, merely having a contact form may not be enough to spur potential clients into action. “Often, when someone finds a web site or reads a blog post by a consultant, there is nothing really engaging for those who want to connect,” Ran Oelgiesser told me recently. Oelgiesser is the CMO of vCita, a new service that provides an active way for clients to connect with business owners offering various services. “Our goal is to help entrepreneurs make web sites more actionable and engaging.”