Power Equipment Trade’s April issue looks at dealer challenges in selling green equipment along with the latest green products. An article discusses how dealers must overcome customer inertia, but fuel prices provide a strong incentive for change. Another article highlights how service is ever more important in a time of falling whole good profit margins. Oregon’s tractor dealer Steve Roy is featured for expanding into lawn and garden equipment, thus leading him into new markets and more business growth with a low debt load. A Green Product Roundup spotlights environmentally safe equipment.