Uncategorized03.13.12

Shopper surveillance: Wifarer lets Boston’s Pru track you

by Overit PR

The location-based craze is moving indoors–fast.

A startup called Wifarer today announced that Boston’s Prudential Center is now fully outfitted with indoor positioning software so that the many stores within the complex can pinpoint your location within 4 to 5 feet.

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