Saratoga Performing Arts Center President Elizabeth Sobol, Sawtooth Jewelry Studio owner Maria Levin, Troy Dance Factory owner Nadine Medina and director of Basilica Hudson Melissa Auf der Maur took part in a public talk last week in Albany, hosted by marketing company Overit Media. By: Lauren Halligan
Content Creation Services
Each time users interact with your branded content, they are forming an opinion about who you are, what you represent and whether you meet their needs. It happens whether they've stumbled on a blog post, a news article, an infographic or the About page on your company website. Branded content has a direct effect on purchasing decisions because good content is not only pleasing to the ear, it encourages user engagement and compels visitors to act.
Do you trust what your content is saying about you?
Whether you're launching a new website, looking to refresh a current one or you need new content assets to market your brand, Overit can help. We believe content is the cornerstone of any marketing campaign, which is why we've built a team of content experts skilled not only in writing, blogging and creative but in storytelling and marketing, as well. This combination of skills allows us to approach your content strategy from all angles. Content isn't just the words on your site or on your blog ? it's everything responsible for spreading your message.
Our team will work with you to understand how content fits into the rest of your marketing goals, what competitors are doing that you can do better and how to attract search traffic and links through the creation of new content. We'll get the content to you in a timely manner and will craft all pieces in your company' identified voice to blend with the rest of your site. We take pride in producing content that is not only rich from a search engine optimization standpoint but will drive your customers closer to conversion, because as powerful as search engines are, it's your customers who hold the credit cards.