More Services
Let’s create something. Contact us. Inquire Now
Motion Department Description

Animation Services

Have a story best expressed through colorful illustration? Prefer your company spokesman be a publicly recognized animated character instead of your stuffy CEO?

Have an idea for a great game, but don't know how to begin visualizing it?

Overit's animation services are as extensive as the term ?animation" itself. Our team has done work for many top video games, movies and companies. For years, we have taken client ideas from the original paper and pencil concepts and brought them to life. We create traditional hand-rendered art and computer-generated imagery, and we often work with those techniques in combination. With almost no limits, a pencil on paper, a mouse on a screen or a paintbrush on glass might develop our art. We'll animate characters, objects and complete landscapes. We excel in both 2D and 3D animations, from puppets to fully-realized characters.

And it's character development that we love to talk about the most. Our animators have helped companies create animated spokespeople for commercials, online videos, video games and mobile applications. We carry these characters through all video materials and, with our design and content teams, ensure the character shows up elsewhere, such as in print designs, online advertisements and copy.

Our Headlines

  • 4 Essentials for Capturing and Converting Mobile Shoppers

    4 Essentials for Capturing and Converting Mobile Shoppers

    May 1, 2015

    Tim Jensen, director of digital strategies at Overit, advises marketers to “use bid modifiers,” “create mobile-preferred ads” and “use smartphone-specific ad sizes” when advertising on Google AdWords. By: Eric Samson

  • CIS delivers free resources for cybersec professionals

    CIS delivers free resources for cybersec professionals

    May 1, 2015

    The Center for Internet Security, or CIS, is a not-for-profit body based in the US that was established in 2000. They provide benchmarks that are consensus based configuration guides created by experts on different technologies. These are configuration settings that can be used by anyone to assist with hardening their systems. By: Anthony Caruana

  • 6 new analytics tools marketers can't live without

    6 new analytics tools marketers can't live without

    April 29, 2015

    If you're a marketer at an in-house organization or an agency, you're likely being pulled in a million directions. That's why you build an amazing team to support you, and use tried-and-true tools to streamline your work and meet deadlines. Like your marketing campaigns, though, the tools you use are always changing, and new and better options are hitting the market. I've outlined some tools in this article that will make it easier to measure, analyze, and optimize your website and digital marketing strategies. By: Mark Hansen

  • Get fuller-looking lips ... and without the blood

    Get fuller-looking lips ... and without the blood

    April 27, 2015

    Bruce Jenner isn't the only member of the Kardashian/Jenner clan making headlines this week. The patriarch's daughter Kylie was trending on social media with a hashtag bearing her name. By: Kristi Barlette

  • Your Best Shot: Reader-submitted photos

    Your Best Shot: Reader-submitted photos

    April 23, 2015

    Twill, a local startup group that makes 100 percent organic blankets, dropped off blankets at the American Cancer Society's HopeClub on April 9 for cancer patients. At Twill when one blanket is purchased another is donated. By: Alison Krawczyk

  • Snapshot: Snuggle buddies

    Snapshot: Snuggle buddies

    April 22, 2015

    On April 9, representatives of Twill, an Albany startup that makes 100 percent organic blankets, dropped off several donations during a lunch for the American Cancer Society’s HopeClub in Latham. For each blanket that’s purchased from Twill, another one is donated to an area organization.

  • ‘Green’ senior living facility nearly complete in Watervliet
  • Blankets of Support

    Blankets of Support

    April 21, 2015

    Twill, a startup company in Albany that began about a year and a half ago, held a blanket drop-off and luncheon at the Cancer Society’s HopeClub, at One Penny Lane in Latham Thursday, April 9. The donation came after the company sold dozens of blankets at the Society’s Strides Against Breast Cancer walk last fall. As of last week, Twill has donated about 600 blankets since its start in late 2013. By: Emily Drew

  • Music is good brain food

    Music is good brain food

    April 17, 2015

    For nearly a quarter century, LaSalle Institute has outfitted itself as one of the premier music programs on the primary school level here in the Capital District. The all-boys academy took top honors in both the Fonda and New Hartford jazz festivals in February. It’s a habit the school’s dean of academics takes pride in, but the accolades achieved in competition is not the focus of the story. By: Michael Hallisey

  • Youth Perspective: Mentoring kids at St. Colman's

    Youth Perspective: Mentoring kids at St. Colman's

    April 16, 2015

    I attend LaSalle Institute in Troy. LaSalle's reputation, education standards and sports teams are well-known, but many are unaware of the school's commitment to service. I dove right into the service activities when I started at LaSalle. By: Brendan Snell

  • 15 Ways to Make Your Emails More Professional

    15 Ways to Make Your Emails More Professional

    April 13, 2015

    From proofreading to crafting the perfect signature, every step you take when composing and sending a professional email is important. Make a major email mistake, and it could cost you your job or a great business opportunity. Taking the time to send thoughtful, well-written emails, on the other hand, will impress everyone you work with. By: Brittney Helmrich

  • 2 Exciting Culture Hacks to Energize Employees

    2 Exciting Culture Hacks to Energize Employees

    April 12, 2015

    Overit’s motion department started a fun event to develop interdepartmental relationships. Each team is responsible for coordinating food for the company of 30 people. For example, PR would make mac and cheese one time, then the next time another team would put together a Mexican Food Friday. By: Sabrina Son

  • Center for Internet Security Announces Tool for Better Cloud Security

    Center for Internet Security Announces Tool for Better Cloud Security

    April 10, 2015

    The Center for Internet Security (CIS) recently announced the launch of new Amazon Machine Images (AMIs) for Amazon Web Services. The newly available AMIs were developed based on the center's secure configuration benchmarks, and may help state and local governments to enable better cloud security cost effectively while improving the resiliency of their cloud-based activities. By: Justine Brown

  • How To Use Analytics To Improve Your Content Marketing Strategy

    How To Use Analytics To Improve Your Content Marketing Strategy

    April 9, 2015

    For a small business where initial awareness is key, creating great content allows you to earn search visibility, build trust with potential customers and to establish yourself as the in-market leader and go-to resource to answer your prospects questions. …IF you’re creating the right content – content your audience wants to read and will find useful. By: Lisa Barone

  • Capital Region Business Beat: Shaker Pointe at Carondelet's Eco-friendly Approach

    Capital Region Business Beat: Shaker Pointe at Carondelet's Eco-friendly Approach

    April 9, 2015

    Just five years ago, a large piece of land off of Delatour Road in Colonie sat empty. Today, it is one the newest retirement communities in the Capital Region; Shaker Pointe at Carondelet. "In addition to having their own home where they can make their own choices around how they choose to live, we offer a variety of activities," said Shaker Point at Carondelet Executive Team Member Sr. Kay Ryan. By: Jon Dougherty

  • Your Life, Your Health: Eyelash Extensions

    Your Life, Your Health: Eyelash Extensions

    April 7, 2015

    Eye lash specialist Vanessa Torres works at Spa One in Albany. She says often they’ve come to the rescue of people who either tried applying the fake lashes themselves and failed, or had them done at an uncertified practice with disastrous results. By: Julia Dunn

  • Final phase underway: Shaker Pointe finishes the last phase of its senior housing development

    Final phase underway: Shaker Pointe finishes the last phase of its senior housing development

    April 6, 2015

    The final phase of Shaker Pointe at Carondelet, Spirit Tree Apartments, is well underway to being open for residents. Within the next few months, the senior community should expect to see Spirit Tree up and running, with 56 new units, from a one-bedroom apartment, to a two-bedroom with an enclosed porch. Already one-third of the units have been reserved. By: Emily Drew

  • Entrepreneurs Share Advice on Planning for Retirement

    Entrepreneurs Share Advice on Planning for Retirement

    April 1, 2015

    Almost half of today’s workers are delaying their original plans for retirement, according to a survey by the Associated Press-NORC Center for Public Affairs Research. And 82 percent of workers say it is at least somewhat likely that they will continue to work for pay in retirement. By: Nancy Mann Jackson

  • Your Best Shot

    Your Best Shot

    April 1, 2015

    At La Salle Institute's Open House on Sunday, March 22, the school gave away a year of tuition to a future student. The winner's name, pulled from a raffle, is A.J. Pennacchio, who stands with Brother Carl Malacalza, left, and his father, Anthony Pennacchio, right. By: Thomas Reuter

  • Center for Internet Security Aims at AWS

    Center for Internet Security Aims at AWS

    March 26, 2015

    The Center for Internet Security (CIS) has announced the launch of CIS configuration resources for Amazon Web Services (AWS). The move is meant to address a growing concern surrounding the data safety of information housed on virtual servers in the cloud. By: Tara Seals

  • 3 analytics tools to gauge video content

    3 analytics tools to gauge video content

    March 13, 2015

    The popularity of video is no accident: It is one of the best ways to get your message across to a wide array of audiences. But many marketers don't even know how to begin targeting their content for those audiences. According to Mark Hansen, CEO of Megalytic, it begins well before the video is made, when you determine what the ultimate goal of it is.

  • Use Google Analytics To Find Out Why People Leave Your Website

    Use Google Analytics To Find Out Why People Leave Your Website

    March 12, 2015

    You’ve spent time and resources developing a strategic marketing campaign that drives qualified traffic to your brand’s website. You’ve employed SEO, PPC, email marketing, and more. You’re seeing a storm of visitors land on your site but they leave after only brief visits. They’re not sticking around and they’re certainly not converting to customers and contributing revenue. Now what? By: Mark Hansen

  • The Real Deal: The Price of Medical Hacking

    The Real Deal: The Price of Medical Hacking

    March 10, 2015

    A new study shows more than 2 million people fell victim to medical identity theft in the United States in 2014 and more than half of them spent 200 hours and $13,000 of their own money to fix it. CBS6 Investigative Reporter Jennifer Lewke has the Real Deal on how bad the problem has gotten and what you can do to try and protect yourself. By: Jennifer Lewke

  • 4 Web Analytics Trends to Look For in 2015

    4 Web Analytics Trends to Look For in 2015

    March 10, 2015

    Digital marketing is maturing. It's no longer the up-and-coming thing, but it is displacing traditional advertising and consuming a large share of marketing budgets at most major corporations. Wal-Mart, for example, grew e-commerce sales 21 percent in the last quarter, while store sales have been flat for years. To drive this growth, Wal-Mart plans to invest $1.2-$1.5 billion on its e-commerce and digital operations. By: Mark Hansen

  • Some Beaming—Others Steaming—Over Streaming Radio

    Some Beaming—Others Steaming—Over Streaming Radio

    March 9, 2015

    Smartphones, tablets, and other devices have made it easier than ever to tap into on-demand digital music and online radio. But more convenient consumer access to streaming audio causes a conundrum for artists, content creators, and publishers seeking to be fairly compensated for their efforts. By: Erik J. Martin

  • Companies glad to add their 2 cents through social media

    Companies glad to add their 2 cents through social media

    February 28, 2015

    “They hop in and try to be relevant, but if it has nothing to do with the brand people just roll their eyes at it,” said Lisa Barone, vice president of Strategy and Overit, an integrated digital agency in Albany that provides content over multiple platforms. “If it has nothing to do with your brand, don’t. You end up doing more damage. You end up looking a little bit silly.” By: Mark McGuire

  • A Guide to the Zeus Virus

    A Guide to the Zeus Virus

    February 25, 2015

    When most people think of Zeus, the first thing that comes to mind is the mythological supreme ruler of Mount Olympus and the Greek gods, who used a thunderbolt to attack his targets. For those of us in the cybersecurity space, Zeus represents an all-too-real virus that attacks sensitive information and steals data with alarming ease. By: Adnan Baykal

  • Improve Your Relationship Marketing with Insight from Google Analytics

    Improve Your Relationship Marketing with Insight from Google Analytics

    February 23, 2015

    You know relationship marketing will grow your business, and you’ve been using multiple strategies to increase your reach: guest posting, building an email list, commenting on blogs and forums, writing reviews, managing social media accounts, creating videos, encouraging reviews of your product, etc. By: Mark Hansen

  • Strategist Says Social Media an Important Business Tool

    Strategist Says Social Media an Important Business Tool

    February 22, 2015

    Lisa Barone describes herself as a big Twitter fan because it allows her to share content and communicate with people. Barone said Twitter enhances her writing because it forces users to choose every word wisely with a 140-character limit. By: Haley Viccaro

  • Preparing for the Oscars: How to look like a Hollywood star
  • Why Secure Medical Devices Should be a Priority

    Why Secure Medical Devices Should be a Priority

    February 17, 2015

    As more healthcare organizations implement electronic health records and begin to connect to health information exchanges, the need for secure medical devices also increases in importance. A facility cannot run the risk of exposing its systems – or patient information – to cyber threats as it works to improve the exchange of information and patient care. By: Elizabeth Snell

  • What Google Analytics Can Tell You About Your Facebook Strategy

    What Google Analytics Can Tell You About Your Facebook Strategy

    February 17, 2015

    With more than 890 million people using Facebook on a daily basis, its importance to brands and marketers is obvious. Getting hundreds of Likes on a company photo can help develop brand recognition and build a fan base. However, as the social network has matured, so have its accompanying promotional strategies. By: Mark Hansen

  • The Real Deal: Medical hacking

    The Real Deal: Medical hacking

    February 10, 2015

    The recent hack at Anthem, the parent company of Empire BCBS, is one of the largest in corporate history. It highlights just how vulnerable healthcare systems can be. But it's not just personal information the scammers are after, sometimes they are actually hacking the machines that make your diagnosis. By: Jennifer Lewke

  • How to Protect Your Computer From Ransomware

    How to Protect Your Computer From Ransomware

    February 10, 2015

    You think you practice safe computing. Yet one day you turn on your PC and a message on your home screen reads, “This operating system has been locked for security reasons.” Your computer has been infected with ransomware, malware that allows criminals to block your apps from working and to encrypt your files so you can’t access them. By: Jeff Bertolucci

  • 4 Mistakes Made when Setting up Google Analytics Reports

    4 Mistakes Made when Setting up Google Analytics Reports

    February 10, 2015

    With over 80 million websites equipped with Google Analytics, you may already have an idea of how simple it is to set up an account. Follow the steps laid out by Google, answer some initial questions and input a tracking code to your website. You can then begin reviewing and analyzing data. By: Mark Hansen

  • NH-ISAC, CIS Partner for Stronger Healthcare Cybersecurity

    NH-ISAC, CIS Partner for Stronger Healthcare Cybersecurity

    February 9, 2015

    Last week the the National Health Information Sharing & Analysis Center (NH-ISAC), and the Center for Internet Security (CIS) announced a strategic partnership to help create stronger healthcare cybersecurity measures across the nation. By: Elizabeth Snell

  • Google Analytics on the Line: Using Data for Better Insights

    Google Analytics on the Line: Using Data for Better Insights

    February 6, 2015

    Gartner predicted that by 2015 there would be 4.4 million big data jobs, but that only one third of them would be successfully filled. This presents a huge opportunity for marketing professionals to advance in their roles by learning more about digital analytics, as well as how to accurately interpret and implement data to improve their company’s performance. By: Mark Hansen

  • Creative minds, creative spaces (Slideshow)

    Creative minds, creative spaces (Slideshow)

    February 6, 2015

    The Albany, New York region's top communications firms employ some of the most creative minds of our creative economy. Leaders of these firms will tell you that office space has a lot to do with thinking big. Overit, for example, has a has a recording studio at its Albany offices. By: Donna Abbott Vlahos

  • Anthem Hack: What You Need to Do to Protect Yourself

    Anthem Hack: What You Need to Do to Protect Yourself

    February 5, 2015

    William Pelgrin, CEO of Center for Internet Security, also underscored the importance of getting a credit freeze and advised consumers to be vigilant of their bank accounts -- even months after the hack when you may think you're safe. "Check your bank, credit card and other account statements for any unusual activity," he said. By: Alyssa Newcomb

  • Lessons Learned: Successful Musicians Offer Insights on their Craft

    Lessons Learned: Successful Musicians Offer Insights on their Craft

    January 25, 2015

    Still wondering where your musical adventure can take you? We asked a range of professional musicians to discuss their evolution, the creative process after a big hit, and for lessons they learned along the way that might inspire future musicians. Before joining his current band, OWL, and founding Overit, a full-service digital marketing firm, Dan Dinsmore had a hit single with The Clay People in the late ‘90s that climbed to number one on the metal charts. By: Staff