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Motion Department Description

Animation Services

Have a story best expressed through colorful illustration? Prefer your company spokesman be a publicly recognized animated character instead of your stuffy CEO?

Have an idea for a great game, but don't know how to begin visualizing it?

Overit's animation services are as extensive as the term ?animation" itself. Our team has done work for many top video games, movies and companies. For years, we have taken client ideas from the original paper and pencil concepts and brought them to life. We create traditional hand-rendered art and computer-generated imagery, and we often work with those techniques in combination. With almost no limits, a pencil on paper, a mouse on a screen or a paintbrush on glass might develop our art. We'll animate characters, objects and complete landscapes. We excel in both 2D and 3D animations, from puppets to fully-realized characters.

And it's character development that we love to talk about the most. Our animators have helped companies create animated spokespeople for commercials, online videos, video games and mobile applications. We carry these characters through all video materials and, with our design and content teams, ensure the character shows up elsewhere, such as in print designs, online advertisements and copy.

Our Headlines

  • Tracking Revenue from Facebook Traffic in Google Analytics

    Tracking Revenue from Facebook Traffic in Google Analytics

    August 27, 2015

    By combining Google Analytics with Facebook Insights, marketers can better analyze this audience and how they’re interacting with your brand, leading to valuable insight that can be used to better target customers. By: Mark Hansen

  • Five questions for Marc Gladding

    Five questions for Marc Gladding

    August 26, 2015

    Marc Gladding: general manager at Capital District-based company Appolo Heating has primarily focused his career on the heating and cooling industry. By: Lauren Halligan

  • White Management VP
  • Why Your Account Might be Compromised and What You Can Do About It

    Why Your Account Might be Compromised and What You Can Do About It

    August 25, 2015

    Throughout the second quarter of 2015, the Center for Internet Security’s Multi-State Information Sharing and Analysis Center (MS-ISAC) noted a significant increase in the number of account compromises impacting state, local, tribal and territorial (SLTT) governments. By: Meghan Rioux

  • Training tomorrow’s security talent

    Training tomorrow’s security talent

    August 21, 2015

    The Center for Internet Security (CIS) has partnered with Monster to create CyberCompEx, a virtual community designed to engage cybersecurity talent. By: Kacy Zurkus

  • More kids are taking a break from summer vacation to learn

    More kids are taking a break from summer vacation to learn

    August 15, 2015

    Overit, a marketing firm out of Albany, hosted a class from the enrichment program for a week, showing students the art of sound production from their facilities on New Scotland Avenue. The theme for this week’s classes delved into the performing arts, including classes in theater writing, performance, acting, improvisation and dance skills. By: Michael Hallisey

  • How Live-Blogging Can Build Brand Influence

    How Live-Blogging Can Build Brand Influence

    August 14, 2015

    Beyond journalism, live blogging can help businesses gain exposure and provide their audiences with valuable information. Lisa Barone, vp of strategy at Overit told SocialTimes: "People over time, begin to look for you at those events. Or if they know an event is going, they look to your blog to see if you’re there, and if you have the coverage no one else does." By: Kimberlee Morrison

  • La Salle Institute introduces $150K scholarship

    La Salle Institute introduces $150K scholarship

    August 13, 2015

    The new principal at La Salle Institute wants to attract and keep “emerging scholars” at the 165-year-old school with a new need-based scholarship. The scholarship is called the Lasallian Achievement Awards, said Dr. Paul D. Fallon, who became the school’s new leader in July. By: Danielle Sanzone

  • Would Your Most Loyal Fans Get A Tattoo Of Your Brand's Logo?

    Would Your Most Loyal Fans Get A Tattoo Of Your Brand's Logo?

    August 6, 2015

    Mitchell Smith, a graphic designer at digital marketing agency Overit, who has brand tattoos of Denny’s, Grippo’s Potato Chips, and Seasons Skate Shop, echoes this sentiment, saying the act of spurring fans to tattoo logos feels contrived. By: Lisa Lacy

  • Indoor air you breathe important to keep clean

    Indoor air you breathe important to keep clean

    August 6, 2015

    Lee Byers, service and operations manager for Appolo Heating in Wappingers Fallsand other locations, said while efforts to make homes more energy efficient by tightening them up against air leakage have conserved energy, they’ve contributed to indoor air problems. By: Karen Maserjian Shan

  • What Google AdWords Data to Include in your Reports

    What Google AdWords Data to Include in your Reports

    August 4, 2015

    Often times, though, marketers have a tough time determining what data to include in their PPC reports. You want to share overall statistics, while also providing more in-depth analysis on the information that your boss or client needs to make informed business decisions. How do you provide the right information, without overwhelming the reader with data they may not understand? Here, we take a look at a few key metrics from Google AdWords that you’ll want to include in a report to best support your PPC efforts. By: Mark Hansen

  • A Secure Employee Departure Checklist

    A Secure Employee Departure Checklist

    August 3, 2015

    What steps should a business take when an employee is leaving the company in order to minimize threats to your data? Here's a checklist to securely see departing employees out the door. By: Ryan Francis

  • Lofty Ambitions In Mind

    Lofty Ambitions In Mind

    August 2, 2015

    La Salle Institute's new principal sees La Salle as home to future leaders of a challenging global community. By: Michael Hallisey

  • How to Use Analytics to Prove the Impact of YouTube Marketing

    How to Use Analytics to Prove the Impact of YouTube Marketing

    July 21, 2015

    Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for more information, or purchasing the product featured in the ad. If you're a brand using online video marketing, those are some great statistics. By: Mark Hansen

  • Your Life, Your Health: Indoor Pollutants

    Your Life, Your Health: Indoor Pollutants

    July 21, 2015

    The EPA says indoor air pollutants fall in the top five environmental risks to public health. Julia Dunn talks to a local mom who is getting proactive about the air in her home. By: Julia Dunn

  • Must-Have Data For Your PPC Reports

    Must-Have Data For Your PPC Reports

    July 20, 2015

    One of the most important tasks for a PPC professional is compiling and delivering reports on the performance of AdWords campaigns to share with their boss or client. Unfortunately, many marketers struggle to determine the most suitable data to include. You want to provide the right information to support vital business decisions, but exactly what data is that? When determining what data to provide, make sure you’re showing overall stats, while also breaking out the details that your boss or client care about. By: Mark Hansen

  • Your Basement Matters When it Comes to Air Quality in Your Home

    Your Basement Matters When it Comes to Air Quality in Your Home

    July 12, 2015

    "Furnaces and air conditioners come in a range of sizes. And if it's not sized properly, the blower motor is not going to be matched to the existing duct system; therefore you're not going to get the proper amount of air flow in your house. That can affect your indoor air quality and your overall comfort level," said Marc Gladding, a heating and cooling expert. By: Solomon Syed

  • 4 Google Analytics Charts to Optimize Mobile Visitors

    4 Google Analytics Charts to Optimize Mobile Visitors

    July 6, 2015

    You’ve likely heard that Google recently updated its search-ranking algorithm to favor mobile-friendly websites. If you’re an entrepreneur or employee at a startup that’s busy pursuing new ideas, funds and success, this change may not seem worth your time and resources, but… it’s a must. By: Mark Hansen

  • Chef Sell's Grilled Caesar Salad

    Chef Sell's Grilled Caesar Salad

    July 5, 2015

    Creo Restaurant's Chef Sell stopped by the Let's Eat Kitchen to show us how to make a Grilled Caesar Salad. By: WNYT Staff

  • La Salle Achievement Awards to help finance more students

    La Salle Achievement Awards to help finance more students

    June 29, 2015

    The Lasallian Achievement Awards at La Salle Institute are designed to help students with financial needs. The first scholarship awards in the $150,000 commitment will be offered to students enrolling in September. By: Staff

  • 9 ways to keep employees motivated during the dog days of summer

    9 ways to keep employees motivated during the dog days of summer

    June 29, 2015

    “Company-planned summer outings, like mini golf, pool parties or bowling, are a great way to keep employees motivated, getting [them] out of the office and forming [or strengthening] personal relationships [with coworkers],” says Michelle Dinsmore, vice president, Overit, a creative agency. By: Jennifer Lonoff Schiff

  • Do You Think About Air Pollution Inside Your Home?

    Do You Think About Air Pollution Inside Your Home?

    June 27, 2015

    "Indoor air quality can definitely be more harmful to you than outdoor pollutants. Outdoor pollutants get to move around," said Marc Gladding, with Appolo Heating INC. "They get to dissipate based on air movement outside. Indoor it's all locked in a confined space." By: Marcie Fraser

  • Top Google Analytics Metrics & Reports For Bloggers

    Top Google Analytics Metrics & Reports For Bloggers

    June 25, 2015

    You have to develop an editorial calendar, find the time to write posts, and appropriately promote the content to make sure that you’re seeing an ROI from your effort. To help, Google Analytics offers a number of reports and metrics that can support your blogging from developing topic ideas to measuring engagement – all with the overarching goal of converting your blog traffic to customers or subscribers. By: Mark Hansen

  • Have You Heard: Student Edition

    Have You Heard: Student Edition

    June 25, 2015

    LaSalle Institute in Troy has launched a new needs-based scholarship program called the Lasallian Achievement Awards. The additional $150,000 in scholarships will go to promising students who otherwise might not have access to a Lasallian education for financial reasons. By: Kate Blain

  • Chamber forum provides tips on cybersecurity, social media, hiring/firing

    Chamber forum provides tips on cybersecurity, social media, hiring/firing

    June 25, 2015

    Over in Social Media 101, branding manager and social media maven Janae DeRusso of Albany-based public relations and marketing agency Overit, discussed tweets, status updates, likes and friends, telling business professionals what they should and shouldn’t be doing on today’s most popular social networks. By: Lauren Halligan

  • Megalytic Launches Google AdWords Integration For Customizable, Automated Reporting
  • Five questions for Chef Bal Arneson

    Five questions for Chef Bal Arneson

    June 10, 2015

    Bal Arneson: Celebrity chef, known as the “Spice Goddess,” will be at Shaker Pointe at Carondelet in Watervliet at 1 p.m. and 3 p.m. on June 11 for a cooking demonstration, tying in with the senior living community’s revealing of its new 56-unit building called Spirit Tree. For more information visit www.shakerpointe.org. By: Lauren Halligan

  • Plan, Promote & Measure Offline Events With Google Analytics

    Plan, Promote & Measure Offline Events With Google Analytics

    June 9, 2015

    Although your event may take place offline, you should still measure the success of your events just as you would any online marketing strategy. You may promote your event through your website, social media, digital community calendars, and more. Many of these methods will provide you with metrics to analyze your success (or lack of success) in reaching your audience. By: Mark Hansen

  • The Best Dinner I've Had in Months... Maybe Longer

    The Best Dinner I've Had in Months... Maybe Longer

    June 8, 2015

    A couple of weeks ago, I received an invitation to visit Creo’ Restaurant, to check out their new menu offerings. They have a new Executive Chef, Eric Sell who has been tasked with revitalizing the seasonal menu that was released in mid-May. The new menu features delicious salads, flatbreads and entrees that include fresh ingredients from sustainable farms, amongst some of their other favorite dishes, and I was super stoked to go check it out because we’ve had a number of amazing meals at Creo’ in the past! By: Courtney Horan

  • Shaker Pointe at Carondelet

    Shaker Pointe at Carondelet

    June 8, 2015

    The final phase of Shaker Pointe at Carondelet, an independent living community in Watervliet, is complete. The second phase added 56 new units to bring the total number of units to 162. By: Paul Buckowski

  • State Cybersecurity Visionary William Pelgrin to Retire

    State Cybersecurity Visionary William Pelgrin to Retire

    June 1, 2015

    William Pelgrin, the chief executive of the Center for Internet Security and one of the state technology community’s most trusted cybersecurity advisers, will retire at the end of May, the center announced on Wednesday. By: David Stegon

  • Interview with Retiring MS-ISAC Founder Will Pelgrin and Incoming CIS CEO Jane Lute
  • A palate informed by Hong Kong, Manhattan

    A palate informed by Hong Kong, Manhattan

    May 29, 2015

    Most recently, Sell was named executive chef at Creó, the restaurant in Albany's Stuyvesant Plaza. Creó is owned by White Management, the company that also operates Bountiful Bread in Albany and Log Jam in Lake George. By: Megan Rogers

  • Trade automation review, online SBA loans and a CIS retirement

    Trade automation review, online SBA loans and a CIS retirement

    May 29, 2015

    Although Customs and Border Protection is making progress on its Automated Commercial Environment trade automation system, the Department of Homeland Security Inspector General said the agency should implement more internal controls on the system. By: FCW Staff

  • TV chef among attractions at senior-living event

    TV chef among attractions at senior-living event

    May 26, 2015

    The chef Bal Arneson, who hosts “Spice Goddess” on Cooking Channel, will be offering cooking demonstrations and food tastings from 1 to 4 p.m. Thursday, June 11, during an open house at Shaker Pointe at Carondelet, a senior-living community in Watervliet. By: Steve Barnes

  • Five Questions: Dr. Paul D. Fallon
  • Dancing with Ginger

    Dancing with Ginger

    May 23, 2015

    For Creo’s Executive Chef Eric Sell, his style is apparent through his love of ginger. The 35-year-old culinary artist was born in Chicago. Hailing from the meatpacking capital of the world would lead one to assume beef to be his tool of choice, but he didn’t stay in the Windy City for long. By: Michael Hallisey

  • Creo’ Launches New Menu, with New Chef

    Creo’ Launches New Menu, with New Chef

    May 22, 2015

    I don’t get out of Saratoga nearly as much as I should, but when I got the invitation to visit Creo’ and sit down with the new executive chef, I jumped at the opportunity. Creo’ is located in Stuyvesant Plaza in Albany, NY, and prior to this week, I had only visited the restaurant once about two years ago for lunch. By: Ashley Dingeman

  • Cyber security nonprofit names new CEO

    Cyber security nonprofit names new CEO

    May 21, 2015

    Most recently Lute served as president and CEO for the Council on CyberSecurity, a nonprofit that merged with CIS in January 2015. She also is a former deputy secretary of the Department of Homeland Security, served as an officer in the Army as a special adviser to the secretary general of the United Nations. By: Chelsea Diana

  • Pelgrin to Retire from Center for Internet Security

    Pelgrin to Retire from Center for Internet Security

    May 21, 2015

    The Center for Internet Security (CIS) has announced that its president and CEO, William Pelgrin, will be retiring on May 31. Jane Holl Lute, former Deputy Secretary of the US Department of Homeland Security (DHS) will replace him as CEO, while Brig. Gen. Steven J. Spano (ret.) has been named president and COO for the non-profit organization. By: Tara Seals