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Motion Department Description

Animation Services

Have a story best expressed through colorful illustration? Prefer your company spokesman be a publicly recognized animated character instead of your stuffy CEO?

Have an idea for a great game, but don't know how to begin visualizing it?

Overit's animation services are as extensive as the term ?animation" itself. Our team has done work for many top video games, movies and companies. For years, we have taken client ideas from the original paper and pencil concepts and brought them to life. We create traditional hand-rendered art and computer-generated imagery, and we often work with those techniques in combination. With almost no limits, a pencil on paper, a mouse on a screen or a paintbrush on glass might develop our art. We'll animate characters, objects and complete landscapes. We excel in both 2D and 3D animations, from puppets to fully-realized characters.

And it's character development that we love to talk about the most. Our animators have helped companies create animated spokespeople for commercials, online videos, video games and mobile applications. We carry these characters through all video materials and, with our design and content teams, ensure the character shows up elsewhere, such as in print designs, online advertisements and copy.

Our Headlines

  • The Top Google Analytics Reports for Assessing Mobile Activity

    The Top Google Analytics Reports for Assessing Mobile Activity

    August 29, 2014

    As the use of mobile devices continues to increase, understanding the needs and behaviors of our mobile visitors is increasingly important. Instinctively, we know that mobile users are on the go, so they’re more likely to lose patience with a slow mobile site or poor user experience (UX). But what we need to learn is how they’re finding our site, what their goals are, and what content engages them. Take a read below to learn how Google Analytics can best help you do just that. By: Mark Hansen

  • The secret to improving your website? Try Google Analytics reports

    The secret to improving your website? Try Google Analytics reports

    August 25, 2014

    Your company’s website can be a major investment from initial design and development to regular maintenance. A website, though, is the gateway to your audience, your sales platform, and fact sheet for investors. Dedicating time and funds to this tool is imperative to your company’s success. In addition, you’ll need to measure its effectiveness to help you reach your business goals and attract new customers. So how do you do it? By: Mark Hansen

  • Ones and Zeroes

    Ones and Zeroes

    August 21, 2014

    To make up for this critical academic deficiency, some parents have taken it upon themselves to teach their children the basics of computer science at home. One such parent is Josh Shea, lead developer at local web design and media marketing company Overit. By: Ali Hibbs

  • The Tablet Trilogy Ends: It’s Always Good to Accessorize

    The Tablet Trilogy Ends: It’s Always Good to Accessorize

    August 20, 2014

    This is more than just a Flash drive though, since to really be able to use direct transfer of data properly, you need a file manager. And PhotoFlash has created one for iOS. The app lets you manage the material on the drive. (It’s supposed to auto-download when you plug the device in for the first time, but didn’t work for me. That wasn’t a problem, though, since it can just be downloaded manually from the iTunes store. By: Robert J. Elisberg

  • The Writers Workbench: Tablet Accessories

    The Writers Workbench: Tablet Accessories

    August 20, 2014

    One of the biggest problems faced by users of tablets today, in this multi-format tablet world is the difficult to transfer files. Apple and Android/Windows use different connectors, and they all use different system formats. The PhotoFlash is a Flash drive with a clever design that pulls itself apart to provide separate connectors. By: Robert J. Elisberg

  • 5 guidelines for creating a strategic marketing budget

    5 guidelines for creating a strategic marketing budget

    August 18, 2014

    "At the end of the day, most folks are looking for a measurable return," said Dan Dinsmore, president and CEO of Overit. "This does not happen overnight, you need the proper time to develop a solid strategy and implementation can be lengthy." By: Drew Woolley

  • Dispose of Unwanted Drugs with Care

    Dispose of Unwanted Drugs with Care

    August 17, 2014

    Kaelan Hollon, senior director, communications and public affairs of the Pharmaceutical Research and Manufacturers of America, said while pharmaceutical ingredients have been found in our surface water and community’s sewage treatment plant or septic tanks the amount of residue found in our waterways is small — about one sugar cube’s worth in about 2.5 million gallons of water, or four Olympic swimming pools. By: Karen Maserjian Shan

  • Your Life, Your Health: What To Do With Old Medications

    Your Life, Your Health: What To Do With Old Medications

    August 12, 2014

    Two months ago a pilot program was launched only in New York called My Old Meds (myoldmeds.com). It’s a site built to raise awareness and build education about the safe disposal of prescription medications. Kalaen Hollon, Senior Director of Communications for PhRMA, the company that created the website says any medication taken by others that it isn’t prescribed or intended for can have dangerous consequences. By: Julia Dunn

  • How to Dispose of Old Prescription Medications

    How to Dispose of Old Prescription Medications

    August 11, 2014

    "Fifty-five percent of all calls to the poison control center are right now are children who are accidentally ingesting prescription medication," said Kaelan Hollon, the PhRMA Senior Communications director. Prescription drug abuse is on the rise. "Every day about 2,500 teenagers are misusing prescription drugs for the first time," said Hollon. By: Marcie Fraser

  • Albany Girl Aims to Start Computer Science Revolution

    Albany Girl Aims to Start Computer Science Revolution

    August 6, 2014

    Josh Shea manages day-to-day operations at a local public relation firm called Overit. Teaching Michaela the language of coding, has been almost like a science experiment. "I'd love to see her in this field, I think this field absolutely needs more women," said Josh. By: Maria Valvanis

  • Make the Most of Your Website with Google Analytics

    Make the Most of Your Website with Google Analytics

    July 29, 2014

    If your reporting needs are more extensive, Megalytic is one resource that can help streamline monthly reporting to create management reports from Google Analytics data. Consistent management updates on website performance will encourage your company to dedicate the design and content creation resources necessary to make your website a powerful business generation tool. By: Mark Hansen

  • Using Website Analytics to Understand Your Prospects

    Using Website Analytics to Understand Your Prospects

    July 23, 2014

    Not everyone is a Google Analytics expert, so help them to understand what the activity they’re seeing means. You can use a product like Megalytic to allow you to create these customized analytics reports with one-click, even giving you the opportunity to add notes, as well as your own custom branding. It may seem like a little touch or maybe extra work for you, but the more context you can have with what is happening on the site, how it’s tying back to your goals and what the plan is for the future, the stronger your presentation will become. By: Mark Hansen

  • Getting Comfortable with Google Analytics

    Getting Comfortable with Google Analytics

    July 18, 2014

    Not everyone is destined to be a Google Analytics expert, but armed with a little knowledge and access to a few standard reports you can learn more about your audience, their interests and how they engage with your brand. By: Mark Hansen

  • How video upstarts can thrive in YouTube’s shadow

    How video upstarts can thrive in YouTube’s shadow

    July 14, 2014

    “Honestly, I don’t think other sites stand a chance,” says online video developer Lawrence Basso, who works for Internet marketing company Overit. His company uses YouTube and Vimeo to upload videos. (“I prefer Vimeo, because it feels like more of a closed community of creators, rather than a public-access channel,” he says.) By: Rob LeFebvre

  • What Independent Agencies of the Future Will Need to Compete

    What Independent Agencies of the Future Will Need to Compete

    July 3, 2014

    "Agencies of the future will need a strong understanding of the digital landscape and how to specifically show their clients solid ROI. At Overit, we have been working on how to be extremely agile and organic in our approach to campaigns and launches." By: Jami Oetting

  • Albany area's Center for Internet Security expands nationwide

    Albany area's Center for Internet Security expands nationwide

    July 3, 2014

    The Center for Internet Security, a nonprofit headquartered in Rensselaer County, New York, will expand its cyber monitoring services to all 50 states this year in a partnership with the U.S. Department of Homeland Security. By: Keshia Clukey

  • How Companies Can Rebuild Trust After A Security Breach

    How Companies Can Rebuild Trust After A Security Breach

    July 1, 2014

    William Pelgren CEO of the Center for Internet Security echoes this. “We learn from a tactile approach,” he says. “When you click on a link and nothing apparently happen other than your machine may be absolutely compromised. We have to build that visualization of the consequences for people to understand it.” By: Kate Vinton

  • Ahead of I/O, Google’s Nest Labs Opens the Door to Third-Party App Makers

    Ahead of I/O, Google’s Nest Labs Opens the Door to Third-Party App Makers

    June 23, 2014

    “The rush to get new products to market, and the emphasis on user-friendly bells and whistles, can often take priority over security, resulting in hardware and software full of vulnerabilities that can be exploited,” said Will Pelgrin, the president and chief executive of the Center for Internet Security. By: Lauren Goode

  • Nation State-Sponsored Attackers Hacked Two Airports, Report Says

    Nation State-Sponsored Attackers Hacked Two Airports, Report Says

    June 19, 2014

    The campaign was discovered in 2013. The federal government notified the Center for Internet Security, a nonprofit group that works closely with state and local governments, about a so-called advanced persistent threat targeting four airports, CIS officials said. APTs involve attackers, typically nation state-sponsored, who use sophisticated methods to creep around in a network for as long as it takes to get the information they want. By: Aliya Sternstein

  • 5 Secrets to Creating an Impactful Brand

    5 Secrets to Creating an Impactful Brand

    June 17, 2014

    Being a little fish in a big pond is scary, as it takes patience, perseverance and ambition to make any sort of impact. Impact is something The Mars Agency has in spades. By: Melanie Spring

  • Why Even Your Trash Leaves You Open to Hack Attacks

    Why Even Your Trash Leaves You Open to Hack Attacks

    June 12, 2014

    "This has become a bigger issue as hard drives have become cheaper and more data can be stored on devices like thumbdrives," says Adnan Baykal, vice president of services at the Center for Internet Security, a non-profit that helps state and local government agencies coordinate and respond to cyber threats. By: Jeremy Quittner

  • Is insecurity the new normal?

    Is insecurity the new normal?

    June 11, 2014

    While there's no excuse for criminal behavior, consumers have to come to terms with the fact that "unfortunately, this is the new 'norm' in cyberspace," said William Pelgrin, president and CEO of the Center for Internet Security in New York. By: Elizabeth Weise

  • The Benefits of a 4-Day Work Week

    The Benefits of a 4-Day Work Week

    June 10, 2014

    Michael Dubakov, CEO of Targetprocess, a project management software company in Amherst, New York, allows employees to devote 20 percent of their time to development activities. They call this "Orange Fridays" and it means he gets a lot less work out of his employees, right? Well, Dubakov sees it differently. By: Suzanne Lucas

  • Information Acceleration and Decision Making

    Information Acceleration and Decision Making

    June 9, 2014

    The world around us spins fast. Ten years ago software vendors had a luxury to make new releases every year. Now, there are companies that deploy new builds to production several times per day. Ten years ago there were phases like development, testing and deployment. Now we have weekly iterations and instant feedback. Products are born, rise and die faster than ever. By: Michael Dubakov

  • 7 Great Father’s Day Gifts for Geek Dads

    7 Great Father’s Day Gifts for Geek Dads

    June 9, 2014

    In the age-old battle of man vs. the elements, Dad has a new secret weapon: Core Outdoor’s Power Lok system. Cool high-tech features set these cordless garden tools above the rest. They come in two parts: a Drive Unit with a 3-pound rechargeable Power Cell, and blower, hedge-trimmer, and weed-eater attachments that snap onto the unit with a satisfying click. By: Dan Tynan

  • Dumbstruck expands reaction-based photo and video messaging app on iOS

    Dumbstruck expands reaction-based photo and video messaging app on iOS

    June 6, 2014

    Photo and video messaging platform Dumbstruck launched on iOS in December 2013, but has recently been updated with a variety of new features, in response to user feedback. The platform focuses on reaction-based messaging, as users send photos or videos their friends, and can ‘watch them’ react in user reaction videos. By: Brandy Shaul

  • Dumbstruck Messaging App Lets You See Your Friends' Reactions To Photos And Videos Instantly

    Dumbstruck Messaging App Lets You See Your Friends' Reactions To Photos And Videos Instantly

    June 4, 2014

    The Dumbstruck iOS app is a messaging app that automatically records your friends' reactions to your photos and videos then sends it back to you. Dumbstruck may just be another messaging app vying for your attention in an overcrowded field, but it's aiming to position itself as more of a Vine competitor than the next Snapchat or Whatsapp. In a move to become more of an entertainment platform than traditional messaging app, the Dumbstruck app update today introduces new editing tools and features to allow users to create even more creative content. By: Sanna Chu

  • Dumbstruck for iPhone, iPad, and iPod Gets Major Boost, Android Version in Beta

    Dumbstruck for iPhone, iPad, and iPod Gets Major Boost, Android Version in Beta

    June 4, 2014

    Dumbstruck serves as an “entertainment platform where users can capture reactions to the interesting and engaging photo and video messages shared with friends,” and today, the developers have announced the launch of several new features that should keep users of iPhones, iPads, and iPods stuck to their screens. By: Josh Nay

  • Dumbstruck app gets major update

    Dumbstruck app gets major update

    June 4, 2014

    Dumbstruck, an iOS app developed in Albany, New York, has just released a major update to its messaging app. Initially compared to Snapchat, this update adds features that go beyond what other messaging apps offer. By: Brian Bushner

  • Your Life, Your Health: Risks of Sitting

    Your Life, Your Health: Risks of Sitting

    June 3, 2014

    CBS6 visited a weekly ‘Sit to be Fit’ class held at Shaker Pointe in Watervliet, a senior living home. We met resident Connie Kelly, who says participating in this exercise class brings her back to a time of youth. “You’re just able to handle things so much better. You’re not going to fall, your balance is good.” Kelly says. “Rather than living here and sitting in a rocking chair doing nothing, this is all live long, die short.” By: Julia Dunn

  • Kids With Gambling Problems Becoming More Common

    Kids With Gambling Problems Becoming More Common

    June 2, 2014

    To help families cope with gambling problems, the NY Council on Problem Gambling has created this animation. Teaching kids on their level, how a family can manage a gambling problem. According to the experts, it's never too late to start talking about the problems of gambling with your children. By: Marcie Fraser

  • Attracting Talent

    Attracting Talent

    June 1, 2014

    Will Pelgrin, CEO of the Center for Internet Security, a nonprofit organization focused on enhancing the cyber security readiness and response of public and private sector entities, thinks that part of the approach to bringing more students into cyber security needs to begin with introducing its basic principles to them when they’re still very young. By: Jesse Staniforth

  • America has a STEM crisis–and this is how to solve it

    America has a STEM crisis–and this is how to solve it

    May 29, 2014

    Products that use principles of science, technology, engineering, and math (STEM) can be found in many of our children’s most valued possessions – from video game systems to computers to the smartphones attached to their hands. Unfortunately, their interest in these items does not often equate to an interest in these subjects. It is a fact underscored in the most recent study by the Program for International Student Assessment (PISA). By: Rebecca Beach

  • Bringing STEM Education to Underserved Communities

    Bringing STEM Education to Underserved Communities

    May 29, 2014

    A pharmacy college may seem like an unlikely setting for training the next generation of minority STEM students. But five years ago, the Albany College of Pharmaceutical and Health Sciences set up an after-school program called the ACPHS Academy that has exposed hundreds of minority students from poor communities to science and math. By: Joseph P. Williams

  • How to Transform Your Creative Thinking in Five Minutes

    How to Transform Your Creative Thinking in Five Minutes

    May 28, 2014

    Patrick Branigan always has a pad of Post-it notes handy. An art director at Overit, a digital marketing firm in Albany, New York, he's made a habit of taking a few minutes to doodle on a Post-it when he's trying to brainstorm ideas, clear his head, or get inspired. By: Jane Porter

  • Capital Region Business Beat: Dumbstruck reinventing online messaging
  • Dumbstruck over local money

    Dumbstruck over local money

    May 22, 2014

    Doctored Apps has been working since last year to raise money for Dumbstruck, its new smart-phone app that records the reactions of people when they receive text messages. By: Larry Rulison

  • Five Questions for May 21, 2014: Peter Allegretti

    Five Questions for May 21, 2014: Peter Allegretti

    May 21, 2014

    Peter Allegretti: Co-founder and CEO of Dumbstruck, a consumer-based mobile app created by two UAlbany PhD students on a whim one weekend while they were joking about selfies. In two short months, it went from a concept to an app used by everyone from college kids to celebrities. By: Lauren Halligan

  • Stars of Fox TV show Glee using local app Dumbstruck

    Stars of Fox TV show Glee using local app Dumbstruck

    May 21, 2014

    Dumbstruck, an iOS app developed in Albany, New York has been busy raising capital and building brand awareness. The app allows users to capture reactions to photos and video messages shared with friends. We've written about their locally based creators in the past. By: Brian Bushner

  • New APP gaining local and national attention

    New APP gaining local and national attention

    May 16, 2014

    Ever wonder how people react to the photos and video you send. Wonder no more-two UAlbany PhD candidates have created an app that splits the screen on your phone and captures the reactions of those you send messages to. It's not only getting local attention-but national attention too. By: Elaine Houston