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Motion Department Description

Animation Services

Have a story best expressed through colorful illustration? Prefer your company spokesman be a publicly recognized animated character instead of your stuffy CEO?

Have an idea for a great game, but don't know how to begin visualizing it?

Overit's animation services are as extensive as the term ?animation" itself. Our team has done work for many top video games, movies and companies. For years, we have taken client ideas from the original paper and pencil concepts and brought them to life. We create traditional hand-rendered art and computer-generated imagery, and we often work with those techniques in combination. With almost no limits, a pencil on paper, a mouse on a screen or a paintbrush on glass might develop our art. We'll animate characters, objects and complete landscapes. We excel in both 2D and 3D animations, from puppets to fully-realized characters.

And it's character development that we love to talk about the most. Our animators have helped companies create animated spokespeople for commercials, online videos, video games and mobile applications. We carry these characters through all video materials and, with our design and content teams, ensure the character shows up elsewhere, such as in print designs, online advertisements and copy.

Our Headlines

  • La Salle drops Regents exams

    La Salle drops Regents exams

    September 28, 2014

    Students at La Salle Institute in Troy won't be taking Regents exams this year. Instead, the private school will join most independent schools in the area and forgo the exams for grades 9-12, a decision the New York State Department of Education says is up to La Salle. By: Brittany Horn

  • TEDxAlbany Announces Call for Speakers

    TEDxAlbany Announces Call for Speakers

    September 26, 2014

    Overit, a leading full-service, digital marketing agency, has announced it will sponsor TEDxAlbany at the agency's renovated church on December 4, 2014. Additionally, the event's call for speakers has been opened and interested parties are encouraged to submit proposals. By: Stephanie Hale-Lopez

  • Regents Exams Removed at La Salle Institute

    Regents Exams Removed at La Salle Institute

    September 26, 2014

    Students at La Salle Institute in Troy will no longer have to take New York State Regents Exams. Last year, the all boy's Catholic military school chose to eliminate the state exam for students grades 3 to 8. Now, students grades 9 to 12 won't have to take the Board of Education designed exams. By: Tanja Rekhi

  • La Salle Institute dumps Regents exams

    La Salle Institute dumps Regents exams

    September 25, 2014

    The introduction of Common Core educational standards has led La Salle Institute to ditch the state’s final exams. Students won’t take Regents exams this year, and they won’t take Common Core exams when those replace the Regents, said Brother Carl Malacalza, principal of the school. By: Kathleen Moore

  • La Salle Institute in Troy says goodbye to Regents exams, adds electives in business, robotics
  • 4 Ways Google Analytics Can Improve Your Social Media Strategy

    4 Ways Google Analytics Can Improve Your Social Media Strategy

    September 19, 2014

    We understand that having your brand on social media is important. But simply setting up a Facebook or Twitter account is not enough to drive visitors to your company’s website and convert them into customers. That’s why developing a social media strategy is so important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. By: Mark Hansen

  • So Long, Regents

    So Long, Regents

    September 19, 2014

    La Salle Institute, an independent, Catholic college preparatory school for young men in grades 6-12, recently announced the elimination of grade 9-12 Regent Exams. The move follows La Salle’s decision last year to eliminate the grade 3-8 exams. By: Stephanie Hale-Lopez

  • Too little space on your Apple gadget?

    Too little space on your Apple gadget?

    September 17, 2014

    Are you one of those who bought one of the cheapest iPad / iPhone editions with only 16GB of storage, you have probably learned about running out of space as you fill up your apps, photos and videos. At this year's IFA trade show we received demonstrated two solutions, respectively iStick and iFlashDrive, which as far as we can see is basically the same. By: Øyvind Paulsen

  • Five questions for Michaela and Josh Shea

    Five questions for Michaela and Josh Shea

    September 14, 2014

    Michaela Shea: This 11-year-old has already started learning how to develop websites from a free service online and from her father who works at Overit Media. She recently sat down for an interview with her father, Josh Shea. By: Danielle Sanzone

  • iPhone 6 and iPhone 6 Plus: Best 3 accessories to buy

    iPhone 6 and iPhone 6 Plus: Best 3 accessories to buy

    September 11, 2014

    The iPhone 6 and iPhone 6 Plus are set to arrive in 16GB, 64GB and 128GB built-in storage sizes, minus an external microSD slot. Photofast has two new external drive solutions for you to backup your iPhone 6 smartphone’s music, photos, videos, contact information and files. By: Hilda Scott

  • Reporting Tool Megalytic Releases Mega Update

    Reporting Tool Megalytic Releases Mega Update

    September 10, 2014

    For digital marketers and agencies, it can take hours or even up to a full day to create a report. While resources such as Google Analytics, AdWords and Webmaster tools make gathering and sorting information easier, it’s still a long process to compile reports using this data. However, there’s a new SaaS reporting tool call Megalytic that will make the reporting process faster, easier and customized. By: Amanda Quick

  • IFA 2014: PhotoFast i-FlashDrive EVO and ONE

    IFA 2014: PhotoFast i-FlashDrive EVO and ONE

    September 7, 2014

    i-FlashDrive ONE is a small pen-, which has a standard USB connector to connect to your computer, and plug Lightning, so it can connect to newer iOS devices. Accessory comes in several variants 8/16/32/64/128 GB capacity. On the computer is seen as a normal memory stick, while on iOS requires free application. By: Paul Hac

  • All the best products of IFA 2014

    All the best products of IFA 2014

    September 6, 2014

    Normally devoted primarily to household appliances and computers, the 2014 edition of the IFA in Berlin was dominated, however, by smartphones and tablets. We have tried to collect everything in this gallery, we update while we are still around the padoglioni of Messe Berlin. By: Milo Sciaky

  •  [IFA 2014] PhotoFast Showcases 'i-FlashDrive evo', 8-pin Flash Drive For iPhone iPad
  • How to Market Your Marketing Agency

    How to Market Your Marketing Agency

    September 4, 2014

    Agency life can be a whirlwind of creativity, opportunity, and collaboration. Marketers develop out-of-the-box ideas daily with the intention of seeing them through to fruition (and measuring their success!), and life at an agency is fast-paced and ever-changing. One minute we are brainstorming taglines for a collision repair center and the next we are pitching tech reporters at the New York Times about an awesome new mobile app a client just launched. By: Liz Grimes

  • Megalytic Announces Major Upgrade for Google Analytics Reporting

    Megalytic Announces Major Upgrade for Google Analytics Reporting

    September 4, 2014

    Megalytic, a SaaS tool used by digital agencies, marketers, and small business owners to build and deliver digital marketing analytics reports, announced a major upgrade aimed at faster and easier customized reporting. This enhancement, available now to all customers, speeds the process of creating and distributing custom digital marketing analytics reports. By: Theresa Cramer

  • IFA 2014: between robots, musical bags and obsession with security

    IFA 2014: between robots, musical bags and obsession with security

    September 4, 2014

    The madness has been unleashed at the end of the third day "pre IFA", or what is the same, the run in which journalists have the opportunity to feel and experience the technology and new listings in the first person . The ShowStoppers, a sample of smaller manufacturers, has been charged mobile accessories, energy banks specially designed for iPhone and technological devices aimed at women. By: Cesar Salza

  • Five Questions for Kaelan Hollon

    Five Questions for Kaelan Hollon

    September 2, 2014

    Kaelan Hollon: Senior director of communications and public affairs for Pharmaceutical Research and Manufacturers of America, which just launched a campaign called MyOldMeds. For more information on how to properly dispose of medications, visit myoldmeds.com. By: Lauren Halligan

  • The Top Google Analytics Reports for Assessing Mobile Activity

    The Top Google Analytics Reports for Assessing Mobile Activity

    August 29, 2014

    As the use of mobile devices continues to increase, understanding the needs and behaviors of our mobile visitors is increasingly important. Instinctively, we know that mobile users are on the go, so they’re more likely to lose patience with a slow mobile site or poor user experience (UX). But what we need to learn is how they’re finding our site, what their goals are, and what content engages them. Take a read below to learn how Google Analytics can best help you do just that. By: Mark Hansen

  • The secret to improving your website? Try Google Analytics reports

    The secret to improving your website? Try Google Analytics reports

    August 25, 2014

    Your company’s website can be a major investment from initial design and development to regular maintenance. A website, though, is the gateway to your audience, your sales platform, and fact sheet for investors. Dedicating time and funds to this tool is imperative to your company’s success. In addition, you’ll need to measure its effectiveness to help you reach your business goals and attract new customers. So how do you do it? By: Mark Hansen

  • Ones and Zeroes

    Ones and Zeroes

    August 21, 2014

    To make up for this critical academic deficiency, some parents have taken it upon themselves to teach their children the basics of computer science at home. One such parent is Josh Shea, lead developer at local web design and media marketing company Overit. By: Ali Hibbs

  • The Tablet Trilogy Ends: It’s Always Good to Accessorize

    The Tablet Trilogy Ends: It’s Always Good to Accessorize

    August 20, 2014

    This is more than just a Flash drive though, since to really be able to use direct transfer of data properly, you need a file manager. And PhotoFlash has created one for iOS. The app lets you manage the material on the drive. (It’s supposed to auto-download when you plug the device in for the first time, but didn’t work for me. That wasn’t a problem, though, since it can just be downloaded manually from the iTunes store. By: Robert J. Elisberg

  • The Writers Workbench: Tablet Accessories

    The Writers Workbench: Tablet Accessories

    August 20, 2014

    One of the biggest problems faced by users of tablets today, in this multi-format tablet world is the difficult to transfer files. Apple and Android/Windows use different connectors, and they all use different system formats. The PhotoFlash is a Flash drive with a clever design that pulls itself apart to provide separate connectors. By: Robert J. Elisberg

  • 5 guidelines for creating a strategic marketing budget

    5 guidelines for creating a strategic marketing budget

    August 18, 2014

    "At the end of the day, most folks are looking for a measurable return," said Dan Dinsmore, president and CEO of Overit. "This does not happen overnight, you need the proper time to develop a solid strategy and implementation can be lengthy." By: Drew Woolley

  • Dispose of Unwanted Drugs with Care

    Dispose of Unwanted Drugs with Care

    August 17, 2014

    Kaelan Hollon, senior director, communications and public affairs of the Pharmaceutical Research and Manufacturers of America, said while pharmaceutical ingredients have been found in our surface water and community’s sewage treatment plant or septic tanks the amount of residue found in our waterways is small — about one sugar cube’s worth in about 2.5 million gallons of water, or four Olympic swimming pools. By: Karen Maserjian Shan

  • Your Life, Your Health: What To Do With Old Medications

    Your Life, Your Health: What To Do With Old Medications

    August 12, 2014

    Two months ago a pilot program was launched only in New York called My Old Meds (myoldmeds.com). It’s a site built to raise awareness and build education about the safe disposal of prescription medications. Kalaen Hollon, Senior Director of Communications for PhRMA, the company that created the website says any medication taken by others that it isn’t prescribed or intended for can have dangerous consequences. By: Julia Dunn

  • How to Dispose of Old Prescription Medications

    How to Dispose of Old Prescription Medications

    August 11, 2014

    "Fifty-five percent of all calls to the poison control center are right now are children who are accidentally ingesting prescription medication," said Kaelan Hollon, the PhRMA Senior Communications director. Prescription drug abuse is on the rise. "Every day about 2,500 teenagers are misusing prescription drugs for the first time," said Hollon. By: Marcie Fraser

  • Albany Girl Aims to Start Computer Science Revolution

    Albany Girl Aims to Start Computer Science Revolution

    August 6, 2014

    Josh Shea manages day-to-day operations at a local public relation firm called Overit. Teaching Michaela the language of coding, has been almost like a science experiment. "I'd love to see her in this field, I think this field absolutely needs more women," said Josh. By: Maria Valvanis

  • Make the Most of Your Website with Google Analytics

    Make the Most of Your Website with Google Analytics

    July 29, 2014

    If your reporting needs are more extensive, Megalytic is one resource that can help streamline monthly reporting to create management reports from Google Analytics data. Consistent management updates on website performance will encourage your company to dedicate the design and content creation resources necessary to make your website a powerful business generation tool. By: Mark Hansen

  • Using Website Analytics to Understand Your Prospects

    Using Website Analytics to Understand Your Prospects

    July 23, 2014

    Not everyone is a Google Analytics expert, so help them to understand what the activity they’re seeing means. You can use a product like Megalytic to allow you to create these customized analytics reports with one-click, even giving you the opportunity to add notes, as well as your own custom branding. It may seem like a little touch or maybe extra work for you, but the more context you can have with what is happening on the site, how it’s tying back to your goals and what the plan is for the future, the stronger your presentation will become. By: Mark Hansen

  • Getting Comfortable with Google Analytics

    Getting Comfortable with Google Analytics

    July 18, 2014

    Not everyone is destined to be a Google Analytics expert, but armed with a little knowledge and access to a few standard reports you can learn more about your audience, their interests and how they engage with your brand. By: Mark Hansen

  • How video upstarts can thrive in YouTube’s shadow

    How video upstarts can thrive in YouTube’s shadow

    July 14, 2014

    “Honestly, I don’t think other sites stand a chance,” says online video developer Lawrence Basso, who works for Internet marketing company Overit. His company uses YouTube and Vimeo to upload videos. (“I prefer Vimeo, because it feels like more of a closed community of creators, rather than a public-access channel,” he says.) By: Rob LeFebvre

  • What Independent Agencies of the Future Will Need to Compete

    What Independent Agencies of the Future Will Need to Compete

    July 3, 2014

    "Agencies of the future will need a strong understanding of the digital landscape and how to specifically show their clients solid ROI. At Overit, we have been working on how to be extremely agile and organic in our approach to campaigns and launches." By: Jami Oetting

  • Albany area's Center for Internet Security expands nationwide

    Albany area's Center for Internet Security expands nationwide

    July 3, 2014

    The Center for Internet Security, a nonprofit headquartered in Rensselaer County, New York, will expand its cyber monitoring services to all 50 states this year in a partnership with the U.S. Department of Homeland Security. By: Keshia Clukey

  • How Companies Can Rebuild Trust After A Security Breach

    How Companies Can Rebuild Trust After A Security Breach

    July 1, 2014

    William Pelgren CEO of the Center for Internet Security echoes this. “We learn from a tactile approach,” he says. “When you click on a link and nothing apparently happen other than your machine may be absolutely compromised. We have to build that visualization of the consequences for people to understand it.” By: Kate Vinton

  • Ahead of I/O, Google’s Nest Labs Opens the Door to Third-Party App Makers

    Ahead of I/O, Google’s Nest Labs Opens the Door to Third-Party App Makers

    June 23, 2014

    “The rush to get new products to market, and the emphasis on user-friendly bells and whistles, can often take priority over security, resulting in hardware and software full of vulnerabilities that can be exploited,” said Will Pelgrin, the president and chief executive of the Center for Internet Security. By: Lauren Goode

  • Nation State-Sponsored Attackers Hacked Two Airports, Report Says

    Nation State-Sponsored Attackers Hacked Two Airports, Report Says

    June 19, 2014

    The campaign was discovered in 2013. The federal government notified the Center for Internet Security, a nonprofit group that works closely with state and local governments, about a so-called advanced persistent threat targeting four airports, CIS officials said. APTs involve attackers, typically nation state-sponsored, who use sophisticated methods to creep around in a network for as long as it takes to get the information they want. By: Aliya Sternstein

  • 5 Secrets to Creating an Impactful Brand

    5 Secrets to Creating an Impactful Brand

    June 17, 2014

    Being a little fish in a big pond is scary, as it takes patience, perseverance and ambition to make any sort of impact. Impact is something The Mars Agency has in spades. By: Melanie Spring

  • Why Even Your Trash Leaves You Open to Hack Attacks

    Why Even Your Trash Leaves You Open to Hack Attacks

    June 12, 2014

    "This has become a bigger issue as hard drives have become cheaper and more data can be stored on devices like thumbdrives," says Adnan Baykal, vice president of services at the Center for Internet Security, a non-profit that helps state and local government agencies coordinate and respond to cyber threats. By: Jeremy Quittner

  • Is insecurity the new normal?

    Is insecurity the new normal?

    June 11, 2014

    While there's no excuse for criminal behavior, consumers have to come to terms with the fact that "unfortunately, this is the new 'norm' in cyberspace," said William Pelgrin, president and CEO of the Center for Internet Security in New York. By: Elizabeth Weise