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Motion Department Description

Animation Services

Have a story best expressed through colorful illustration? Prefer your company spokesman be a publicly recognized animated character instead of your stuffy CEO?

Have an idea for a great game, but don't know how to begin visualizing it?

Overit's animation services are as extensive as the term ?animation" itself. Our team has done work for many top video games, movies and companies. For years, we have taken client ideas from the original paper and pencil concepts and brought them to life. We create traditional hand-rendered art and computer-generated imagery, and we often work with those techniques in combination. With almost no limits, a pencil on paper, a mouse on a screen or a paintbrush on glass might develop our art. We'll animate characters, objects and complete landscapes. We excel in both 2D and 3D animations, from puppets to fully-realized characters.

And it's character development that we love to talk about the most. Our animators have helped companies create animated spokespeople for commercials, online videos, video games and mobile applications. We carry these characters through all video materials and, with our design and content teams, ensure the character shows up elsewhere, such as in print designs, online advertisements and copy.

Our Headlines

  • 5 Ways to Protect Your Business From Tax Scams

    5 Ways to Protect Your Business From Tax Scams

    April 10, 2014

    William Pelgrin, president and CEO of the Center for Internet Security, agreed that identity theft for financial gain is especially prevalent during tax season. While phishing remains the most common method, other methods, like phone scams — in which scammers call taxpayers, claiming to represent the IRS — also continue to occur, he said. By: Nicole Fallon

  • 4 Ways to Create Online Video Ads That Work

    4 Ways to Create Online Video Ads That Work

    April 9, 2014

    "Almost everyone watches online videos in some form today," said Tim Jensen, senior Web strategist at digital marketing firm Overit. "You can reach people at a fraction of the cost of traditional TV advertising, with much more segmented opportunities for targeting." By: Nicole Fallon

  • PhotoFast i-FlashDrive (16GB)

    PhotoFast i-FlashDrive (16GB)

    April 8, 2014

    With our digital lives spanning several devices on a daily basis, the absence of a simple storage solution for all our digital stuff is a growing problem for a lot of people, whether you're attempting to enjoy media files from your PC on your phone or trying to access documents between several products. It's precisely these sorts of problems that PhotoFast is attempting to solve with the i-FlashDrive (16GB) ($169.99), a handy flash drive that offers connections for USB, microUSB, and Apple's 30-pin and Lightning connectors. By: Brian Westover

  • Five Questions for April 3: Bill Lia Jr.

    Five Questions for April 3: Bill Lia Jr.

    April 3, 2014

    Bill Lia Jr.: Originally from Brooklyn, Lia is a graduate of Siena College and lives in Guilderland. He is married with four children, and president of Lia Auto Group and VENT Fitness. By: Danielle Sanzone

  • Small Business Data Breach: Mitigating the Damage

    Small Business Data Breach: Mitigating the Damage

    April 1, 2014

    "I don't know how small and medium-sized businesses can survive something of that magnitude," Will Pelgrin, president and CEO for the Center for Internet Security, told Business News Daily. By: Chad Brooks

  • Enterprise UX: Why the Paradigm Shifts

    Enterprise UX: Why the Paradigm Shifts

    March 28, 2014

    Dull user interfaces (UIs) have lost their standings to consumer and entertainment apps that are slick, streamlined and provide fresh content at the swipe of a finger; but enterprise software will not surrender. At times it even seems that these dinosaur-like UIs will never disappear, begging the question: what will finally make them extinct? By: Olga Kouzina

  • 50 Unique Ideas for Your Next Email [Guide]

    50 Unique Ideas for Your Next Email [Guide]

    March 23, 2014

    You can go as simple or as elaborate as you’d like with a holiday card. You can use free card-creating sites like Punchbowl or you can create something fancier like OverIt did with this animated card for SUNY Albany.“I think a digital holiday card is a good year-end reminder for clients. It says, ‘Hey, we’re still here if you need anything,’” Basso says. “It can also give you a creative outlet to do some things you don’t get to do often.” By: Lisa Furgison

  • Lawn machines go green

    Lawn machines go green

    March 21, 2014

    More likely, the equipment will be battery-powered, running motors like Core Equipment’s revolutionary circuit board motor. “They’re building billions of circuit boards a day for cellphones, computers and everything else. So, we’re just taking that to motors,” says Core’s Lincoln Jore. By: Chris Clackum

  • 50 Unique Ideas for Your Next Email [Guide]

    50 Unique Ideas for Your Next Email [Guide]

    March 21, 2014

    Bring your list of products or services to life with a video and email the link to your customers. The motion department at OverIt, an Albany-based creative agency, made this humorous video to showcase the company’s animation services and its ability to work within any genre. By: Lisa Furgison

  • Top 4 tips to improve online security

    Top 4 tips to improve online security

    March 19, 2014

    Anti-virus and anti-spyware will scan your files to see if there's any malware in the files. It may even tell you if you're about to download a potentially malicious file. Update your anti-virus software regularly," said William Pelgrin, President & CEO, Center for Internet Security. By: Kristina Knight

  • SMBs: How to know your business is safe online
  • Five Ways That Small Businesses Risk Customer Data

    Five Ways That Small Businesses Risk Customer Data

    March 14, 2014

    Train workers regularly to identify and avoid such common scams as phishing attacks, says Will Pelgrin, chief executive of the nonprofit Center for Internet Security. Establish a written security policy that governs employees’ day-to-day activities on company computers and accounts so they don’t inadvertently invite intruders into your network. By: Karen E. Klein

  • Beating the Odds: 4 Steps to Startup Success

    Beating the Odds: 4 Steps to Startup Success

    March 13, 2014

    A leading cause of business failure is not knowing who your product or service is for, and what real problem it's supposed to solve, said Andrey Mihailenko, vice president of sales and marketing at project management software company TargetProcess. By: Nicole Fallon

  • 61% of Brands Using Influencer Marketing Have Trouble Identifying the Right Influencers

    61% of Brands Using Influencer Marketing Have Trouble Identifying the Right Influencers

    March 11, 2014

    Lisa Barone, VP of strategy at Overit says too many brands are focused on the numbers. “Having a large following doesn’t necessarily mean you’re influential or that you can inspire people to actually do something.” And herein lies the true benefit of influencer marketing — leveraging someone else’s influence to connect with customers. Barone says this kind of influence can be especially powerful for smaller brands who have a hard time building an audience from scratch. By: Kimberlee Morrison

  • Beating the Odds: 4 Steps to Startup Success

    Beating the Odds: 4 Steps to Startup Success

    March 11, 2014

    A leading cause of business failure is not knowing who your product or service is for, and what real problem it's supposed to solve, said Andrey Mihailenko, vice president of sales and marketing at project management software company TargetProcess. By: Nicole Fallon

  • Why Every Company Should Pay Employees To Volunteer

    Why Every Company Should Pay Employees To Volunteer

    March 11, 2014

    For 30 days, the senior copywriter at MARS, a Southfield, Michigan-based marketing agency, donated her time to the Association for Children’s Mental Health and the Depression and Bipolar Support Alliance, writing and editing marketing materials and creating social media calendars. By: Stephanie Vozza

  • 5 steps to a hot app

    5 steps to a hot app

    March 10, 2014

    Popping out apps may be the hot trend, but it isn't necessarily the right investment for every company. Even if it is, making sure you take the time to properly develop one is far more important than having it simply for its own sake."Poor programming and poor user interface design and implementation can hugely impact the success of the application," Overit's Lead Developer Josh Shea said. By: Drew Woolley

  • Video: After-school academy promotes science, higher education to at-risk youth
  • PEOPLE

    PEOPLE

    March 2, 2014

    William Rozek to CFO, Mars Advertising Inc., Southfield, from CFO, Budco Holdings Inc., Highland Park. Also, Scott Reid to executive creative director, from partner and creative director, Mars Advertising Inc., Toronto; and Theresa Lyons to senior vice president, retail consultancy, from vice president, strategic planning. By: Staff

  • $500K gift supports after school program at pharmacy college

    $500K gift supports after school program at pharmacy college

    February 28, 2014

    The enthusiasm of the third through eight grade students in the Academy program prompted a $500,000 gift from Albany Molecular Research Inc. and its CEO Tom D'Ambra. The drug development company gave $150,000 and D'Ambra and his wife, Connie, gave $350,000 to the program run by the Albany College of Pharmacy and Health Sciences. By: Megan Rogers

  • Q&A: Digital agency Overit talks mobile apps and why you need one
  • 10 Tips for a Winning Elevator Pitch

    10 Tips for a Winning Elevator Pitch

    February 28, 2014

    A clear, comprehensive business plan is one of the most critical components of any business. But without an equally well-crafted elevator pitch, an entrepreneur may never get around to showing his or her business plan at all. By: Nicole Fallon

  • Mars Advertising names former Budco exec as CFO

    Mars Advertising names former Budco exec as CFO

    February 21, 2014

    Southfield-based Mars Advertising Inc. has named William Rozek, former CFO at Highland Park-based Budco Inc., as its new CFO. In addition to filling the new position at Mars, Rozek will be a member of the agency’s executive leadership team, according to a news release. By: Bridget Vis

  • How to (judiciously) take advantage of trending news stories

    How to (judiciously) take advantage of trending news stories

    February 21, 2014

    One approach that works well (especially when your clients don’t have their own news to share) is to seize upon the trending stories already in the news and use it to insert your clients into the conversation, but you have to do it carefully. By: Alison Krawczyk

  • Brush Up On Your Blush Know-How

    Brush Up On Your Blush Know-How

    February 20, 2014

    Nothing wakes up a dull complexion more immediately than a little well-placed blush on your cheeks. But choose the wrong shade, formula or tool and you run the risk of looking 'done' or worse, clown-y. To make sure you're blushing correctly, we asked makeup artists to give us the lowdown on the best ways to apply blush. By: Staff

  • The Most Popular Employee Perks Of 2014

    The Most Popular Employee Perks Of 2014

    February 19, 2014

    Free food is always appreciated, and is popular at every scale. Smaller companies offer special weekly treats like the Doughnut Day Thursdays at shopkeep.com or Pizza Fridays at overit.com. “Every Friday our company buys various kinds of pizza to share with our employees,” says Overit employee Alison Krawczyk. By: Kate Harrison

  • Google's most useful tools for marketers

    Google's most useful tools for marketers

    February 18, 2014

    It's nearly impossible to overstate Google's place in our industry. The company touches just about every aspect of marketing. Name the channel, and Google is there. But while Google gets a lot of attention for the big things -- search, YouTube, etc. -- it flies somewhat under the radar when it comes to providing tools for marketers. By: Michael Estrin

  • Six ways to make your smartphone smarter

    Six ways to make your smartphone smarter

    February 17, 2014

    If you started the New Year with a new iPhone 5 or maybe a new Android smartphone, you’ve probably got the hang of it by now. So maybe’s it’s time to shift into second gear with some great new accessories and apps to make this thing really swing. By: Doug Bardwell

  • Mars Advertising Hires Several New 'Martians'

    Mars Advertising Hires Several New 'Martians'

    February 17, 2014

    As a result, shopper marketing agency Mars Advertising, whose clients include Walmart, Campbell's, and Colgate-Palmolive, has hired several new executives and promoted several more to keep up with its growing accounts. By: Larissa Faw

  • Reel in These 5 Video Marketing Must-Dos

    Reel in These 5 Video Marketing Must-Dos

    February 11, 2014

    Dan Dinsmore, chief executive of marketing agency OverIt, says creative videos can increase click-through rates, decrease unsubscribes and boost customer retention.“On average, the clients that we create video for have 60 to 80 percent lower opt-out rates and about a 50 percent increase in click-throughs,” he says. “With these numbers, you can’t underestimate the power of video.” By: Lisa Furgison

  • Agile Projects Stay Under Control with TargetProcess

    Agile Projects Stay Under Control with TargetProcess

    February 6, 2014

    Target Process offers many different views on projects and teams. The highlight: the views can serve themselves individually. How it looks with the workload of individual teams? How many and which bugs are not yet fixed? What user stories have yet to be implemented? All this question is answered TargetProcess. By: Tilman Borner

  • How Big Brother's going to peek into your connected home
  • How to be successful in PR when you’re not a PR person

    How to be successful in PR when you’re not a PR person

    February 4, 2014

    So, you’re a business owner or an entrepreneur who needs to raise awareness of your company, product or service, but you don’t have a budget for PR and even less of an idea on where to begin. The best advice is to start small and stay focused. By: Liz Grimes

  • How to measure content marketing success

    How to measure content marketing success

    February 4, 2014

    When it comes to content marketing there isn't much debate about whether or not it's right for your brand. These days, just about every brand on Earth is using content marketing, whether B2C or B2B. But content marketing isn't just another tool in a marketer's bag of tricks. By: Michael Estrin

  • New Icepol malware found as hacking 'industry' flourishes

    New Icepol malware found as hacking 'industry' flourishes

    February 3, 2014

    Called the Icepol trojan, the ransomware sends a message to victims accusing them of software piracy or downloading illegal porn, then locks the victim's computer and demands payment to unlock it. It was installed on more than 267,000 computers including in the US, Germany and Australia and responsible for more than 148,000 scam transactions in just five months. By: Drew Turney

  • The Keys to Success for Online Video Marketing

    The Keys to Success for Online Video Marketing

    January 27, 2014

    Marketing experts are always staying on top of industry trends, for example the expected increase in spending on digital video advertising that was estimated by eMarketer to hit $5.79 billion this year, up 39.5 percent from last year. The rapid growth of this medium as a marketing tool isn’t surprising considering the impact brands can make when sharing their message through visual elements. To help guide you as you explore new ways of taking advantage of video marketing, follow the below tips.

  • Is it harmless fun or a gambling addiction?

    Is it harmless fun or a gambling addiction?

    January 26, 2014

    The question: Every football season, my husband disappears on Sundays and Monday evening. I know he and his friends bet on fantasy football and playoff games. But last week I noticed $4,000 was missing from our joint account. With Super Bowl Sunday coming up, I’m worried. Does he have a gambling problem? I know as much about sports gambling as I do about root canals. So to thoughtfully answer to your question, I turned to Jim Maney, executive director of the New York Council on Problem Gambling. His response: “If you think it’s an issue, it’s an issue.”

  • 35 Entrepreneurs Explain Why They Started Their Businesses

    35 Entrepreneurs Explain Why They Started Their Businesses

    January 21, 2014

    Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is different though the reasons may remain the same. No matter the tale, the background behind each and every business is what fuels each and every brand. “I started Overit to have the freedom to exercise my creative and business ideas without any ceilings. The one factor that played a big role for me was the idea of always having new goals, new dreams and nothing to prevent me from going after them and realizing my full potential.” Thanks to Dan Dinsmore, Overit By: CEO Blog Nation

  • Center for Internet Security – 2014 Cybersecurity predictions

    Center for Internet Security – 2014 Cybersecurity predictions

    January 20, 2014

    We’re wrapping up our January cybersecurity prediction series for 2014 over the next few days, and we’ve saved some of the best stuff for last. Center for Internet Security’s CEO, Will Pelgrin gave some outstanding prediction points for our series. The Center for Internet Security (CIS) is an expert group in the field of cybersecurity and advisors to public and private sector entities on securing technologies. They are composed of four groups, the Integrated Intelligence Center, the Multi-State Information Sharing and Analysis Center, the Security Benchmarks division, and the Trusted Purchasing Alliance. Through these divisions, they offer guidance through collaboration, better standards, security assurance, and high communications of these objectives.

  • Crave giveaway: CES swag bundle, part 1

    Crave giveaway: CES swag bundle, part 1

    January 17, 2014

    The CNET crew's back from CES 2014, and bearing swag aplenty. What will we be doing with all the stuff we collected on the show floor? Sharing it with readers, of course. This week's giveaway winner scores a big giant stash. Inside your CES backpack you'll find a 40-watt-equivalent energy-saving Samsung LED light bulb; a 16GB PhotoFlash i-FlashDrive cross-platform storage device for Android and iOS; and an Impulse Controller, a portable Bluetooth controller for mobile devices that's also a key finder. (When you find your keys, you can put them on the TiVo keychain we're tossing in). By: Leslie Katz