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Motion Department Description

Animation Services

Have a story best expressed through colorful illustration? Prefer your company spokesman be a publicly recognized animated character instead of your stuffy CEO?

Have an idea for a great game, but don't know how to begin visualizing it?

Overit's animation services are as extensive as the term ?animation" itself. Our team has done work for many top video games, movies and companies. For years, we have taken client ideas from the original paper and pencil concepts and brought them to life. We create traditional hand-rendered art and computer-generated imagery, and we often work with those techniques in combination. With almost no limits, a pencil on paper, a mouse on a screen or a paintbrush on glass might develop our art. We'll animate characters, objects and complete landscapes. We excel in both 2D and 3D animations, from puppets to fully-realized characters.

And it's character development that we love to talk about the most. Our animators have helped companies create animated spokespeople for commercials, online videos, video games and mobile applications. We carry these characters through all video materials and, with our design and content teams, ensure the character shows up elsewhere, such as in print designs, online advertisements and copy.

Our Headlines

  • 3 Google Analytics reports you should be using to gauge mobile activity

    3 Google Analytics reports you should be using to gauge mobile activity

    October 20, 2014

    Google Analytics has several tools that can help marketers track activity on their mobile websites to get a better idea of what is working and what isn't. There are a lot of tools to dig through, but finding the right reports to help you measure performance is worth the time, according to Megalytic CEO Mark Hansen. By: Drew Woolley

  • Do-it-yourself approach to spooky looks

    Do-it-yourself approach to spooky looks

    October 17, 2014

    A session with a professional makeup artist can cost as much as, if not more than, your costume. And securing someone this close to the holiday may be tough. Instead, go the DIY route. Amanda Filli and Vanessa Torres — two certified makeup artists at Spa One in Albany offer some tips. By: Kristi Barlette

  • Night & Day: Fusion

    Night & Day: Fusion

    October 16, 2014

    An evening of urban art, architecture, music, fashion and good food served up by local chef and Chopped Champion Ric Orlando? Yes please! In its third year, the Albany Barn annual fundraising event, FUSION 2014, promises to be the best one yet. By: Staff

  • Medical Devices: Assessing Security

    Medical Devices: Assessing Security

    October 16, 2014

    The new guidance from the Center for Internet Security and the Medical Device Innovation, Safety and Security Consortium offers timely security insights about a wide variety of medical devices running these aging, but still widely used, operating systems, says Rick Comeau, strategic adviser and vice president of security controls and automation at CIS. By: Marianne Kolbasuk McGee

  • Albany Barn’s Fusion fundraiser Oct. 17 a night of art, food

    Albany Barn’s Fusion fundraiser Oct. 17 a night of art, food

    October 15, 2014

    A new-but-old Albany space is hosting its first major event this weekend, showcasing locally inspired art, accompanied by wine and food. Albany Barn is presenting the third annual Fusion fundraiser Friday evening to celebrate urban art, architecture and fashion. By: Lauren Halligan

  •  CIS, MDISS collaborate on medical device security guidance

    CIS, MDISS collaborate on medical device security guidance

    October 15, 2014

    With the goal in mind of concentrating on growing security concerns about network-connected medical devices, the Center for Internet Security (CIS) and Medical Device Innovation, Safety and Security Consortium (MDISS) have released new resources on the subject. By: Patrick Ouellette

  • Medical Device Security Benchmarks Emerging

    Medical Device Security Benchmarks Emerging

    October 15, 2014

    The Center for Internet Security (CIS), working with the Medical Device Innovation, Safety and Security Consortium (MDISS), today releases a set of security recommendations for device manufacturers to follow during development and for healthcare providers to use during product evaluation. By: Brian Eastwood

  • Your Life, Your Health: Drastic Measures to Prevent Breast Cancer

    Your Life, Your Health: Drastic Measures to Prevent Breast Cancer

    October 15, 2014

    It's a decision more and more woman at high risk for breast cancer are making these days -- choosing to surgically remove their breasts before even being diagnosed with the disease. Julia Dunn has the story of one Glenville woman who wasn't waiting around to take action. By: Julia Dunn

  • Self-Employed? Why Your Identity Might Be at Risk

    Self-Employed? Why Your Identity Might Be at Risk

    October 8, 2014

    Many people in the digital age struggle to balance the necessity of online information-sharing with the protection of their sensitive data, said Will Pelgrin, president and CEO of the Center for Internet Security. But having your identity stolen as a self-employed worker can destroy not only your personal credit, but your entire livelihood, too. By: Nicole Fallon

  • Places and Spaces: Albany Barn

    Places and Spaces: Albany Barn

    October 8, 2014

    The transformation of St. Joseph’s Academy into the Albany Barn is a great story of urban renewal, and part of the reason why Arbor Hill found itself on a list with the word “great” in the title. The Albany Barn, which includes 22 subsidized apartments for artist-tenants and work studios for 24 more artists at the corner of North Swan and Second streets, was among the reasons the American Planning Association named Arbor Hill one of the 10 great neighborhoods in America for 2014. By: Leigh Hornbeck

  • Where is your most engaged website traffic coming from?

    Where is your most engaged website traffic coming from?

    October 8, 2014

    By measuring the median engagement levels for website traffic across three dimensions - social networks, acquisition channels and mobile devices - Megalytic came up with a composite score they dub 'Mscore' using metrics such as bounce rate, average session duration and pages per session. By: Helen Leggatt

  • Self-Employed? Why Your Identity Might Be at Risk

    Self-Employed? Why Your Identity Might Be at Risk

    October 7, 2014

    Of course, it's not just self-employed workers who are at risk for identity theft. Many people in the digital age struggle to balance the necessity of online information-sharing with the protection of their sensitive data, said Will Pelgrin, president and CEO of the Center for Internet Security. By: Nicole Fallon

  • Arts Talk: Albany Barn to offer “Fusion” fundraiser

    Arts Talk: Albany Barn to offer “Fusion” fundraiser

    October 2, 2014

    Albany Barn, the recently opened arts incubator and subsidized housing complex at 48 N. Swan St. in Arbor Hill, is hosting its third “Fusion” event at 6 p.m. Friday, Oct. 17. The fundraiser will offer fashion, performances and art installations that will “evolve” throughout the night to “give guests insight on the creative process and capabilities of the new space,” according to a press release. By: Amy Biancolli

  • FDA Issues Medical Device Security Guide

    FDA Issues Medical Device Security Guide

    October 2, 2014

    "It's a positive for healthcare sector overall that the FDA final guidance does not separate medical device manufacturers' considerations for patient safety and cybersecurity in their premarket submissions as distinct areas of risk," says Rick Comeau, vice president of security controls and automation at the Center for Internet Security. By: Marianne Kolbasuk McGee

  • Capital Region Business Beat: Overit Uses Unusual Location to Think Outside the Box
  • La Salle drops Regents exams

    La Salle drops Regents exams

    September 28, 2014

    Students at La Salle Institute in Troy won't be taking Regents exams this year. Instead, the private school will join most independent schools in the area and forgo the exams for grades 9-12, a decision the New York State Department of Education says is up to La Salle. By: Brittany Horn

  • TEDxAlbany Announces Call for Speakers

    TEDxAlbany Announces Call for Speakers

    September 26, 2014

    Overit, a leading full-service, digital marketing agency, has announced it will sponsor TEDxAlbany at the agency's renovated church on December 4, 2014. Additionally, the event's call for speakers has been opened and interested parties are encouraged to submit proposals. By: Stephanie Hale-Lopez

  • Regents Exams Removed at La Salle Institute

    Regents Exams Removed at La Salle Institute

    September 26, 2014

    Students at La Salle Institute in Troy will no longer have to take New York State Regents Exams. Last year, the all boy's Catholic military school chose to eliminate the state exam for students grades 3 to 8. Now, students grades 9 to 12 won't have to take the Board of Education designed exams. By: Tanja Rekhi

  • La Salle Institute dumps Regents exams

    La Salle Institute dumps Regents exams

    September 25, 2014

    The introduction of Common Core educational standards has led La Salle Institute to ditch the state’s final exams. Students won’t take Regents exams this year, and they won’t take Common Core exams when those replace the Regents, said Brother Carl Malacalza, principal of the school. By: Kathleen Moore

  • La Salle Institute in Troy says goodbye to Regents exams, adds electives in business, robotics
  • 4 Ways Google Analytics Can Improve Your Social Media Strategy

    4 Ways Google Analytics Can Improve Your Social Media Strategy

    September 19, 2014

    We understand that having your brand on social media is important. But simply setting up a Facebook or Twitter account is not enough to drive visitors to your company’s website and convert them into customers. That’s why developing a social media strategy is so important. But beyond just implementing a plan, you’ll want to evaluate your social channel’s success in order to improve moving forward. By: Mark Hansen

  • So Long, Regents

    So Long, Regents

    September 19, 2014

    La Salle Institute, an independent, Catholic college preparatory school for young men in grades 6-12, recently announced the elimination of grade 9-12 Regent Exams. The move follows La Salle’s decision last year to eliminate the grade 3-8 exams. By: Stephanie Hale-Lopez

  • Too little space on your Apple gadget?

    Too little space on your Apple gadget?

    September 17, 2014

    Are you one of those who bought one of the cheapest iPad / iPhone editions with only 16GB of storage, you have probably learned about running out of space as you fill up your apps, photos and videos. At this year's IFA trade show we received demonstrated two solutions, respectively iStick and iFlashDrive, which as far as we can see is basically the same. By: Øyvind Paulsen

  • Five questions for Michaela and Josh Shea

    Five questions for Michaela and Josh Shea

    September 14, 2014

    Michaela Shea: This 11-year-old has already started learning how to develop websites from a free service online and from her father who works at Overit Media. She recently sat down for an interview with her father, Josh Shea. By: Danielle Sanzone

  • iPhone 6 and iPhone 6 Plus: Best 3 accessories to buy

    iPhone 6 and iPhone 6 Plus: Best 3 accessories to buy

    September 11, 2014

    The iPhone 6 and iPhone 6 Plus are set to arrive in 16GB, 64GB and 128GB built-in storage sizes, minus an external microSD slot. Photofast has two new external drive solutions for you to backup your iPhone 6 smartphone’s music, photos, videos, contact information and files. By: Hilda Scott

  • Reporting Tool Megalytic Releases Mega Update

    Reporting Tool Megalytic Releases Mega Update

    September 10, 2014

    For digital marketers and agencies, it can take hours or even up to a full day to create a report. While resources such as Google Analytics, AdWords and Webmaster tools make gathering and sorting information easier, it’s still a long process to compile reports using this data. However, there’s a new SaaS reporting tool call Megalytic that will make the reporting process faster, easier and customized. By: Amanda Quick

  • IFA 2014: PhotoFast i-FlashDrive EVO and ONE

    IFA 2014: PhotoFast i-FlashDrive EVO and ONE

    September 7, 2014

    i-FlashDrive ONE is a small pen-, which has a standard USB connector to connect to your computer, and plug Lightning, so it can connect to newer iOS devices. Accessory comes in several variants 8/16/32/64/128 GB capacity. On the computer is seen as a normal memory stick, while on iOS requires free application. By: Paul Hac

  • All the best products of IFA 2014

    All the best products of IFA 2014

    September 6, 2014

    Normally devoted primarily to household appliances and computers, the 2014 edition of the IFA in Berlin was dominated, however, by smartphones and tablets. We have tried to collect everything in this gallery, we update while we are still around the padoglioni of Messe Berlin. By: Milo Sciaky

  •  [IFA 2014] PhotoFast Showcases 'i-FlashDrive evo', 8-pin Flash Drive For iPhone iPad
  • How to Market Your Marketing Agency

    How to Market Your Marketing Agency

    September 4, 2014

    Agency life can be a whirlwind of creativity, opportunity, and collaboration. Marketers develop out-of-the-box ideas daily with the intention of seeing them through to fruition (and measuring their success!), and life at an agency is fast-paced and ever-changing. One minute we are brainstorming taglines for a collision repair center and the next we are pitching tech reporters at the New York Times about an awesome new mobile app a client just launched. By: Liz Grimes

  • Megalytic Announces Major Upgrade for Google Analytics Reporting

    Megalytic Announces Major Upgrade for Google Analytics Reporting

    September 4, 2014

    Megalytic, a SaaS tool used by digital agencies, marketers, and small business owners to build and deliver digital marketing analytics reports, announced a major upgrade aimed at faster and easier customized reporting. This enhancement, available now to all customers, speeds the process of creating and distributing custom digital marketing analytics reports. By: Theresa Cramer

  • IFA 2014: between robots, musical bags and obsession with security

    IFA 2014: between robots, musical bags and obsession with security

    September 4, 2014

    The madness has been unleashed at the end of the third day "pre IFA", or what is the same, the run in which journalists have the opportunity to feel and experience the technology and new listings in the first person . The ShowStoppers, a sample of smaller manufacturers, has been charged mobile accessories, energy banks specially designed for iPhone and technological devices aimed at women. By: Cesar Salza

  • Five Questions for Kaelan Hollon

    Five Questions for Kaelan Hollon

    September 2, 2014

    Kaelan Hollon: Senior director of communications and public affairs for Pharmaceutical Research and Manufacturers of America, which just launched a campaign called MyOldMeds. For more information on how to properly dispose of medications, visit myoldmeds.com. By: Lauren Halligan

  • The Top Google Analytics Reports for Assessing Mobile Activity

    The Top Google Analytics Reports for Assessing Mobile Activity

    August 29, 2014

    As the use of mobile devices continues to increase, understanding the needs and behaviors of our mobile visitors is increasingly important. Instinctively, we know that mobile users are on the go, so they’re more likely to lose patience with a slow mobile site or poor user experience (UX). But what we need to learn is how they’re finding our site, what their goals are, and what content engages them. Take a read below to learn how Google Analytics can best help you do just that. By: Mark Hansen

  • The secret to improving your website? Try Google Analytics reports

    The secret to improving your website? Try Google Analytics reports

    August 25, 2014

    Your company’s website can be a major investment from initial design and development to regular maintenance. A website, though, is the gateway to your audience, your sales platform, and fact sheet for investors. Dedicating time and funds to this tool is imperative to your company’s success. In addition, you’ll need to measure its effectiveness to help you reach your business goals and attract new customers. So how do you do it? By: Mark Hansen

  • Ones and Zeroes

    Ones and Zeroes

    August 21, 2014

    To make up for this critical academic deficiency, some parents have taken it upon themselves to teach their children the basics of computer science at home. One such parent is Josh Shea, lead developer at local web design and media marketing company Overit. By: Ali Hibbs

  • The Tablet Trilogy Ends: It’s Always Good to Accessorize

    The Tablet Trilogy Ends: It’s Always Good to Accessorize

    August 20, 2014

    This is more than just a Flash drive though, since to really be able to use direct transfer of data properly, you need a file manager. And PhotoFlash has created one for iOS. The app lets you manage the material on the drive. (It’s supposed to auto-download when you plug the device in for the first time, but didn’t work for me. That wasn’t a problem, though, since it can just be downloaded manually from the iTunes store. By: Robert J. Elisberg

  • The Writers Workbench: Tablet Accessories

    The Writers Workbench: Tablet Accessories

    August 20, 2014

    One of the biggest problems faced by users of tablets today, in this multi-format tablet world is the difficult to transfer files. Apple and Android/Windows use different connectors, and they all use different system formats. The PhotoFlash is a Flash drive with a clever design that pulls itself apart to provide separate connectors. By: Robert J. Elisberg

  • 5 guidelines for creating a strategic marketing budget

    5 guidelines for creating a strategic marketing budget

    August 18, 2014

    "At the end of the day, most folks are looking for a measurable return," said Dan Dinsmore, president and CEO of Overit. "This does not happen overnight, you need the proper time to develop a solid strategy and implementation can be lengthy." By: Drew Woolley

  • Dispose of Unwanted Drugs with Care

    Dispose of Unwanted Drugs with Care

    August 17, 2014

    Kaelan Hollon, senior director, communications and public affairs of the Pharmaceutical Research and Manufacturers of America, said while pharmaceutical ingredients have been found in our surface water and community’s sewage treatment plant or septic tanks the amount of residue found in our waterways is small — about one sugar cube’s worth in about 2.5 million gallons of water, or four Olympic swimming pools. By: Karen Maserjian Shan