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Motion Department Description

Animation Services

Have a story best expressed through colorful illustration? Prefer your company spokesman be a publicly recognized animated character instead of your stuffy CEO?

Have an idea for a great game, but don't know how to begin visualizing it?

Overit's animation services are as extensive as the term ?animation" itself. Our team has done work for many top video games, movies and companies. For years, we have taken client ideas from the original paper and pencil concepts and brought them to life. We create traditional hand-rendered art and computer-generated imagery, and we often work with those techniques in combination. With almost no limits, a pencil on paper, a mouse on a screen or a paintbrush on glass might develop our art. We'll animate characters, objects and complete landscapes. We excel in both 2D and 3D animations, from puppets to fully-realized characters.

And it's character development that we love to talk about the most. Our animators have helped companies create animated spokespeople for commercials, online videos, video games and mobile applications. We carry these characters through all video materials and, with our design and content teams, ensure the character shows up elsewhere, such as in print designs, online advertisements and copy.

Our Headlines

  • This Company Really Puts Its Cash Where Its Mouth Is

    This Company Really Puts Its Cash Where Its Mouth Is

    April 21, 2014

    A lot of companies want to do good in the world, and offer official social-justice platforms and the like. But the Mars Agency does more than just say it believes in helping the community--it actually does. By: Suzanne Lucas

  • New products of the week 4.21.14

    New products of the week 4.21.14

    April 21, 2014

    Targetprocess’ agile project management software has a strong focus on visualization and flexibility. Its new features enhance the user experience and makes planning, tracking and completing projects seamless. By: Brandon Butler

  • Crain's week in news, April 12-18
  • How IRS impersonators target tax filers after April 15 deadline

    How IRS impersonators target tax filers after April 15 deadline

    April 18, 2014

    When receiving one of these calls, "people have to step back and take a deep breath," said Laura Iwan, senior vice president of programs for the Center for Internet Security, a nonprofit that focuses on cybersecurity. She suggests targeted individuals immediately contact the IRS to see if the original call was legitimate. By: Jennifer Schlesinger

  • The Mars Agency rebrands with new name

    The Mars Agency rebrands with new name

    April 16, 2014

    The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada. The company has changed its name from Mars Advertising. By: Dan Berthiaume

  • The Mars Agency Unveils International Rebrand

    The Mars Agency Unveils International Rebrand

    April 16, 2014

    The Mars Agency, formerly known as MARS, “the new-age leader in next generation shopper marketing,” announces an international rebrand today. The reinvention impacts all of the agency’s entities throughout the U.S., U.K, and Canada, a result of the agency’s vision expanding “far beyond the traditional definition of shopper marketing to lead the charge in next generation integrated marketing.” By: Erik Oster

  • Mars Rebrands, Plans Expansion

    Mars Rebrands, Plans Expansion

    April 16, 2014

    The Mars Agency is undergoing a makeover. The 42-year-old shop is ditching its Mars Advertising moniker in favor The Mars Agency. By: Larissa Faw

  • Mars Advertising rebrands as The Mars Agency

    Mars Advertising rebrands as The Mars Agency

    April 16, 2014

    Southfield-based Mars Advertising Inc. will now be known as The Mars Agency following the announcement of an international corporate rebrand today. The rebranding of the 42-year-old company better encompasses the marketing solutions the agency delivers to clients, said global CEO Ken Barnett. By: Bridget Vis

  • Q&A with Targetprocess Executives about Targetprocess v3

    Q&A with Targetprocess Executives about Targetprocess v3

    April 16, 2014

    InfoQ recently spoke to Michael Dubakov & Andrey Mihailenko of Targetprocess about the upcoming release of the product, and their own experiences integrating user experience into their agile development process. By: Shane Hastie

  • Targetprocess 3 Launches to Bring Visualization and Flexibility to Project Management

    Targetprocess 3 Launches to Bring Visualization and Flexibility to Project Management

    April 16, 2014

    Agile project management software Targetprocess has recently launched Targetprocess 3 with a number of new features that put greater focus on different ways people can look at their work. This include visualizations for planning, progress tracking, viewing hierarchy, and managing backlogs with the flexibility that allows users to customize how they want to. By: Jose Maria Delos Santos

  • Not Your Dad's Gym

    Not Your Dad's Gym

    April 15, 2014

    The newly renovated Vent Fitness, formerly Gold's Gym, is 45,000 square feet and fully loaded: There's a rock wall, oxygen bar, several special training rooms, a pool, water massage tables and elliptical machines retrofitted to pump your sweat equity back into the grid. By: Leigh Hornbeck

  • 5 Ways to Protect Your Business From Tax Scams

    5 Ways to Protect Your Business From Tax Scams

    April 10, 2014

    William Pelgrin, president and CEO of the Center for Internet Security, agreed that identity theft for financial gain is especially prevalent during tax season. While phishing remains the most common method, other methods, like phone scams — in which scammers call taxpayers, claiming to represent the IRS — also continue to occur, he said. By: Nicole Fallon

  • 4 Ways to Create Online Video Ads That Work

    4 Ways to Create Online Video Ads That Work

    April 9, 2014

    "Almost everyone watches online videos in some form today," said Tim Jensen, senior Web strategist at digital marketing firm Overit. "You can reach people at a fraction of the cost of traditional TV advertising, with much more segmented opportunities for targeting." By: Nicole Fallon

  • PhotoFast i-FlashDrive (16GB)

    PhotoFast i-FlashDrive (16GB)

    April 8, 2014

    With our digital lives spanning several devices on a daily basis, the absence of a simple storage solution for all our digital stuff is a growing problem for a lot of people, whether you're attempting to enjoy media files from your PC on your phone or trying to access documents between several products. It's precisely these sorts of problems that PhotoFast is attempting to solve with the i-FlashDrive (16GB) ($169.99), a handy flash drive that offers connections for USB, microUSB, and Apple's 30-pin and Lightning connectors. By: Brian Westover

  • Five Questions for April 3: Bill Lia Jr.

    Five Questions for April 3: Bill Lia Jr.

    April 3, 2014

    Bill Lia Jr.: Originally from Brooklyn, Lia is a graduate of Siena College and lives in Guilderland. He is married with four children, and president of Lia Auto Group and VENT Fitness. By: Danielle Sanzone

  • Small Business Data Breach: Mitigating the Damage

    Small Business Data Breach: Mitigating the Damage

    April 1, 2014

    "I don't know how small and medium-sized businesses can survive something of that magnitude," Will Pelgrin, president and CEO for the Center for Internet Security, told Business News Daily. By: Chad Brooks

  • Enterprise UX: Why the Paradigm Shifts

    Enterprise UX: Why the Paradigm Shifts

    March 28, 2014

    Dull user interfaces (UIs) have lost their standings to consumer and entertainment apps that are slick, streamlined and provide fresh content at the swipe of a finger; but enterprise software will not surrender. At times it even seems that these dinosaur-like UIs will never disappear, begging the question: what will finally make them extinct? By: Olga Kouzina

  • 50 Unique Ideas for Your Next Email [Guide]

    50 Unique Ideas for Your Next Email [Guide]

    March 23, 2014

    You can go as simple or as elaborate as you’d like with a holiday card. You can use free card-creating sites like Punchbowl or you can create something fancier like OverIt did with this animated card for SUNY Albany.“I think a digital holiday card is a good year-end reminder for clients. It says, ‘Hey, we’re still here if you need anything,’” Basso says. “It can also give you a creative outlet to do some things you don’t get to do often.” By: Lisa Furgison

  • Lawn machines go green

    Lawn machines go green

    March 21, 2014

    More likely, the equipment will be battery-powered, running motors like Core Equipment’s revolutionary circuit board motor. “They’re building billions of circuit boards a day for cellphones, computers and everything else. So, we’re just taking that to motors,” says Core’s Lincoln Jore. By: Chris Clackum

  • 50 Unique Ideas for Your Next Email [Guide]

    50 Unique Ideas for Your Next Email [Guide]

    March 21, 2014

    Bring your list of products or services to life with a video and email the link to your customers. The motion department at OverIt, an Albany-based creative agency, made this humorous video to showcase the company’s animation services and its ability to work within any genre. By: Lisa Furgison

  • Top 4 tips to improve online security

    Top 4 tips to improve online security

    March 19, 2014

    Anti-virus and anti-spyware will scan your files to see if there's any malware in the files. It may even tell you if you're about to download a potentially malicious file. Update your anti-virus software regularly," said William Pelgrin, President & CEO, Center for Internet Security. By: Kristina Knight

  • SMBs: How to know your business is safe online
  • Five Ways That Small Businesses Risk Customer Data

    Five Ways That Small Businesses Risk Customer Data

    March 14, 2014

    Train workers regularly to identify and avoid such common scams as phishing attacks, says Will Pelgrin, chief executive of the nonprofit Center for Internet Security. Establish a written security policy that governs employees’ day-to-day activities on company computers and accounts so they don’t inadvertently invite intruders into your network. By: Karen E. Klein

  • Beating the Odds: 4 Steps to Startup Success

    Beating the Odds: 4 Steps to Startup Success

    March 13, 2014

    A leading cause of business failure is not knowing who your product or service is for, and what real problem it's supposed to solve, said Andrey Mihailenko, vice president of sales and marketing at project management software company TargetProcess. By: Nicole Fallon

  • 61% of Brands Using Influencer Marketing Have Trouble Identifying the Right Influencers

    61% of Brands Using Influencer Marketing Have Trouble Identifying the Right Influencers

    March 11, 2014

    Lisa Barone, VP of strategy at Overit says too many brands are focused on the numbers. “Having a large following doesn’t necessarily mean you’re influential or that you can inspire people to actually do something.” And herein lies the true benefit of influencer marketing — leveraging someone else’s influence to connect with customers. Barone says this kind of influence can be especially powerful for smaller brands who have a hard time building an audience from scratch. By: Kimberlee Morrison

  • Beating the Odds: 4 Steps to Startup Success

    Beating the Odds: 4 Steps to Startup Success

    March 11, 2014

    A leading cause of business failure is not knowing who your product or service is for, and what real problem it's supposed to solve, said Andrey Mihailenko, vice president of sales and marketing at project management software company TargetProcess. By: Nicole Fallon

  • Why Every Company Should Pay Employees To Volunteer

    Why Every Company Should Pay Employees To Volunteer

    March 11, 2014

    For 30 days, the senior copywriter at MARS, a Southfield, Michigan-based marketing agency, donated her time to the Association for Children’s Mental Health and the Depression and Bipolar Support Alliance, writing and editing marketing materials and creating social media calendars. By: Stephanie Vozza

  • 5 steps to a hot app

    5 steps to a hot app

    March 10, 2014

    Popping out apps may be the hot trend, but it isn't necessarily the right investment for every company. Even if it is, making sure you take the time to properly develop one is far more important than having it simply for its own sake."Poor programming and poor user interface design and implementation can hugely impact the success of the application," Overit's Lead Developer Josh Shea said. By: Drew Woolley

  • Video: After-school academy promotes science, higher education to at-risk youth
  • PEOPLE

    PEOPLE

    March 2, 2014

    William Rozek to CFO, Mars Advertising Inc., Southfield, from CFO, Budco Holdings Inc., Highland Park. Also, Scott Reid to executive creative director, from partner and creative director, Mars Advertising Inc., Toronto; and Theresa Lyons to senior vice president, retail consultancy, from vice president, strategic planning. By: Staff

  • $500K gift supports after school program at pharmacy college

    $500K gift supports after school program at pharmacy college

    February 28, 2014

    The enthusiasm of the third through eight grade students in the Academy program prompted a $500,000 gift from Albany Molecular Research Inc. and its CEO Tom D'Ambra. The drug development company gave $150,000 and D'Ambra and his wife, Connie, gave $350,000 to the program run by the Albany College of Pharmacy and Health Sciences. By: Megan Rogers

  • Q&A: Digital agency Overit talks mobile apps and why you need one
  • 10 Tips for a Winning Elevator Pitch

    10 Tips for a Winning Elevator Pitch

    February 28, 2014

    A clear, comprehensive business plan is one of the most critical components of any business. But without an equally well-crafted elevator pitch, an entrepreneur may never get around to showing his or her business plan at all. By: Nicole Fallon

  • Mars Advertising names former Budco exec as CFO

    Mars Advertising names former Budco exec as CFO

    February 21, 2014

    Southfield-based Mars Advertising Inc. has named William Rozek, former CFO at Highland Park-based Budco Inc., as its new CFO. In addition to filling the new position at Mars, Rozek will be a member of the agency’s executive leadership team, according to a news release. By: Bridget Vis

  • How to (judiciously) take advantage of trending news stories

    How to (judiciously) take advantage of trending news stories

    February 21, 2014

    One approach that works well (especially when your clients don’t have their own news to share) is to seize upon the trending stories already in the news and use it to insert your clients into the conversation, but you have to do it carefully. By: Alison Krawczyk

  • Brush Up On Your Blush Know-How

    Brush Up On Your Blush Know-How

    February 20, 2014

    Nothing wakes up a dull complexion more immediately than a little well-placed blush on your cheeks. But choose the wrong shade, formula or tool and you run the risk of looking 'done' or worse, clown-y. To make sure you're blushing correctly, we asked makeup artists to give us the lowdown on the best ways to apply blush. By: Staff

  • The Most Popular Employee Perks Of 2014

    The Most Popular Employee Perks Of 2014

    February 19, 2014

    Free food is always appreciated, and is popular at every scale. Smaller companies offer special weekly treats like the Doughnut Day Thursdays at shopkeep.com or Pizza Fridays at overit.com. “Every Friday our company buys various kinds of pizza to share with our employees,” says Overit employee Alison Krawczyk. By: Kate Harrison

  • Google's most useful tools for marketers

    Google's most useful tools for marketers

    February 18, 2014

    It's nearly impossible to overstate Google's place in our industry. The company touches just about every aspect of marketing. Name the channel, and Google is there. But while Google gets a lot of attention for the big things -- search, YouTube, etc. -- it flies somewhat under the radar when it comes to providing tools for marketers. By: Michael Estrin

  • Six ways to make your smartphone smarter

    Six ways to make your smartphone smarter

    February 17, 2014

    If you started the New Year with a new iPhone 5 or maybe a new Android smartphone, you’ve probably got the hang of it by now. So maybe’s it’s time to shift into second gear with some great new accessories and apps to make this thing really swing. By: Doug Bardwell

  • Mars Advertising Hires Several New 'Martians'

    Mars Advertising Hires Several New 'Martians'

    February 17, 2014

    As a result, shopper marketing agency Mars Advertising, whose clients include Walmart, Campbell's, and Colgate-Palmolive, has hired several new executives and promoted several more to keep up with its growing accounts. By: Larissa Faw