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Motion Department Description

Animation Services

Have a story best expressed through colorful illustration? Prefer your company spokesman be a publicly recognized animated character instead of your stuffy CEO?

Have an idea for a great game, but don't know how to begin visualizing it?

Overit's animation services are as extensive as the term ?animation" itself. Our team has done work for many top video games, movies and companies. For years, we have taken client ideas from the original paper and pencil concepts and brought them to life. We create traditional hand-rendered art and computer-generated imagery, and we often work with those techniques in combination. With almost no limits, a pencil on paper, a mouse on a screen or a paintbrush on glass might develop our art. We'll animate characters, objects and complete landscapes. We excel in both 2D and 3D animations, from puppets to fully-realized characters.

And it's character development that we love to talk about the most. Our animators have helped companies create animated spokespeople for commercials, online videos, video games and mobile applications. We carry these characters through all video materials and, with our design and content teams, ensure the character shows up elsewhere, such as in print designs, online advertisements and copy.

Our Headlines

  • Center for Internet Security Aims at AWS

    Center for Internet Security Aims at AWS

    March 26, 2015

    The Center for Internet Security (CIS) has announced the launch of CIS configuration resources for Amazon Web Services (AWS). The move is meant to address a growing concern surrounding the data safety of information housed on virtual servers in the cloud. By: Tara Seals

  • 3 analytics tools to gauge video content

    3 analytics tools to gauge video content

    March 13, 2015

    The popularity of video is no accident: It is one of the best ways to get your message across to a wide array of audiences. But many marketers don't even know how to begin targeting their content for those audiences. According to Mark Hansen, CEO of Megalytic, it begins well before the video is made, when you determine what the ultimate goal of it is.

  • Use Google Analytics To Find Out Why People Leave Your Website

    Use Google Analytics To Find Out Why People Leave Your Website

    March 12, 2015

    You’ve spent time and resources developing a strategic marketing campaign that drives qualified traffic to your brand’s website. You’ve employed SEO, PPC, email marketing, and more. You’re seeing a storm of visitors land on your site but they leave after only brief visits. They’re not sticking around and they’re certainly not converting to customers and contributing revenue. Now what? By: Mark Hansen

  • The Real Deal: The Price of Medical Hacking

    The Real Deal: The Price of Medical Hacking

    March 10, 2015

    A new study shows more than 2 million people fell victim to medical identity theft in the United States in 2014 and more than half of them spent 200 hours and $13,000 of their own money to fix it. CBS6 Investigative Reporter Jennifer Lewke has the Real Deal on how bad the problem has gotten and what you can do to try and protect yourself. By: Jennifer Lewke

  • 4 Web Analytics Trends to Look For in 2015

    4 Web Analytics Trends to Look For in 2015

    March 10, 2015

    Digital marketing is maturing. It's no longer the up-and-coming thing, but it is displacing traditional advertising and consuming a large share of marketing budgets at most major corporations. Wal-Mart, for example, grew e-commerce sales 21 percent in the last quarter, while store sales have been flat for years. To drive this growth, Wal-Mart plans to invest $1.2-$1.5 billion on its e-commerce and digital operations. By: Mark Hansen

  • Some Beaming—Others Steaming—Over Streaming Radio

    Some Beaming—Others Steaming—Over Streaming Radio

    March 9, 2015

    Smartphones, tablets, and other devices have made it easier than ever to tap into on-demand digital music and online radio. But more convenient consumer access to streaming audio causes a conundrum for artists, content creators, and publishers seeking to be fairly compensated for their efforts. By: Erik J. Martin

  • Companies glad to add their 2 cents through social media

    Companies glad to add their 2 cents through social media

    February 28, 2015

    “They hop in and try to be relevant, but if it has nothing to do with the brand people just roll their eyes at it,” said Lisa Barone, vice president of Strategy and Overit, an integrated digital agency in Albany that provides content over multiple platforms. “If it has nothing to do with your brand, don’t. You end up doing more damage. You end up looking a little bit silly.” By: Mark McGuire

  • A Guide to the Zeus Virus

    A Guide to the Zeus Virus

    February 25, 2015

    When most people think of Zeus, the first thing that comes to mind is the mythological supreme ruler of Mount Olympus and the Greek gods, who used a thunderbolt to attack his targets. For those of us in the cybersecurity space, Zeus represents an all-too-real virus that attacks sensitive information and steals data with alarming ease. By: Adnan Baykal

  • Improve Your Relationship Marketing with Insight from Google Analytics

    Improve Your Relationship Marketing with Insight from Google Analytics

    February 23, 2015

    You know relationship marketing will grow your business, and you’ve been using multiple strategies to increase your reach: guest posting, building an email list, commenting on blogs and forums, writing reviews, managing social media accounts, creating videos, encouraging reviews of your product, etc. By: Mark Hansen

  • Strategist Says Social Media an Important Business Tool

    Strategist Says Social Media an Important Business Tool

    February 22, 2015

    Lisa Barone describes herself as a big Twitter fan because it allows her to share content and communicate with people. Barone said Twitter enhances her writing because it forces users to choose every word wisely with a 140-character limit. By: Haley Viccaro

  • Preparing for the Oscars: How to look like a Hollywood star
  • Why Secure Medical Devices Should be a Priority

    Why Secure Medical Devices Should be a Priority

    February 17, 2015

    As more healthcare organizations implement electronic health records and begin to connect to health information exchanges, the need for secure medical devices also increases in importance. A facility cannot run the risk of exposing its systems – or patient information – to cyber threats as it works to improve the exchange of information and patient care. By: Elizabeth Snell

  • What Google Analytics Can Tell You About Your Facebook Strategy

    What Google Analytics Can Tell You About Your Facebook Strategy

    February 17, 2015

    With more than 890 million people using Facebook on a daily basis, its importance to brands and marketers is obvious. Getting hundreds of Likes on a company photo can help develop brand recognition and build a fan base. However, as the social network has matured, so have its accompanying promotional strategies. By: Mark Hansen

  • The Real Deal: Medical hacking

    The Real Deal: Medical hacking

    February 10, 2015

    The recent hack at Anthem, the parent company of Empire BCBS, is one of the largest in corporate history. It highlights just how vulnerable healthcare systems can be. But it's not just personal information the scammers are after, sometimes they are actually hacking the machines that make your diagnosis. By: Jennifer Lewke

  • How to Protect Your Computer From Ransomware

    How to Protect Your Computer From Ransomware

    February 10, 2015

    You think you practice safe computing. Yet one day you turn on your PC and a message on your home screen reads, “This operating system has been locked for security reasons.” Your computer has been infected with ransomware, malware that allows criminals to block your apps from working and to encrypt your files so you can’t access them. By: Jeff Bertolucci

  • 4 Mistakes Made when Setting up Google Analytics Reports

    4 Mistakes Made when Setting up Google Analytics Reports

    February 10, 2015

    With over 80 million websites equipped with Google Analytics, you may already have an idea of how simple it is to set up an account. Follow the steps laid out by Google, answer some initial questions and input a tracking code to your website. You can then begin reviewing and analyzing data. By: Mark Hansen

  • NH-ISAC, CIS Partner for Stronger Healthcare Cybersecurity

    NH-ISAC, CIS Partner for Stronger Healthcare Cybersecurity

    February 9, 2015

    Last week the the National Health Information Sharing & Analysis Center (NH-ISAC), and the Center for Internet Security (CIS) announced a strategic partnership to help create stronger healthcare cybersecurity measures across the nation. By: Elizabeth Snell

  • Google Analytics on the Line: Using Data for Better Insights

    Google Analytics on the Line: Using Data for Better Insights

    February 6, 2015

    Gartner predicted that by 2015 there would be 4.4 million big data jobs, but that only one third of them would be successfully filled. This presents a huge opportunity for marketing professionals to advance in their roles by learning more about digital analytics, as well as how to accurately interpret and implement data to improve their company’s performance. By: Mark Hansen

  • Creative minds, creative spaces (Slideshow)

    Creative minds, creative spaces (Slideshow)

    February 6, 2015

    The Albany, New York region's top communications firms employ some of the most creative minds of our creative economy. Leaders of these firms will tell you that office space has a lot to do with thinking big. Overit, for example, has a has a recording studio at its Albany offices. By: Donna Abbott Vlahos

  • Anthem Hack: What You Need to Do to Protect Yourself

    Anthem Hack: What You Need to Do to Protect Yourself

    February 5, 2015

    William Pelgrin, CEO of Center for Internet Security, also underscored the importance of getting a credit freeze and advised consumers to be vigilant of their bank accounts -- even months after the hack when you may think you're safe. "Check your bank, credit card and other account statements for any unusual activity," he said. By: Alyssa Newcomb

  • Lessons Learned: Successful Musicians Offer Insights on their Craft

    Lessons Learned: Successful Musicians Offer Insights on their Craft

    January 25, 2015

    Still wondering where your musical adventure can take you? We asked a range of professional musicians to discuss their evolution, the creative process after a big hit, and for lessons they learned along the way that might inspire future musicians. Before joining his current band, OWL, and founding Overit, a full-service digital marketing firm, Dan Dinsmore had a hit single with The Clay People in the late ‘90s that climbed to number one on the metal charts. By: Staff

  • Business Briefs: PRSA Presents
  • Shaker Pointe receives national recognition

    Shaker Pointe receives national recognition

    January 22, 2015

    Shaker Pointe at Carondelet, a project five years in the making, has been nationally recognized for its dedication to Shaker architecture and remaining environmentally friendly in all steps of the project. The “Senior Housing News” recognized Shaker Pointe as the best independent living facility in its 2014 Architecture and Design Awards in late December. The awards received over fifty applications with only seven chosen winners. By: Emily Drew

  • 6 Biggest Business Security Risks and How You Can Fight Back

    6 Biggest Business Security Risks and How You Can Fight Back

    January 20, 2015

    Security breaches again made big news in 2014. Yet despite years of headline stories about security leaks and distributed denial-of-service (DDoS) attacks and repeated admonishments from security professionals that businesses (and individuals) needed to do a better job protecting sensitive data, many businesses are still unprepared or not properly protected from a variety of security threats. By: Jennifer Schiff

  • Get To Know: Dan Dinsmore

    Get To Know: Dan Dinsmore

    January 16, 2015

    An interview with Dan Dinsmore, founder of Overit Media and drummer for OWL. By: Rob Jonas

  • The Real Deal: Securing Your Online Accounts

    The Real Deal: Securing Your Online Accounts

    January 16, 2015

    5,000 companies and organizations have been breached over the last five years exposing the personal information of nearly 23 million New Yorkers. As the NYS Attorney General calls for tougher regulations to keep information secure, it's important for all of us to do what's possible to protect our own information. CBS6 Investigative Reporter Jennifer Lewke, explores some of the best ways to make sure your personal information and accounts stay secure. By: Jennifer Lewke

  • Have you heard?

    Have you heard?

    January 15, 2015

    Shaker Pointe at Carondelet, a non-profit senior independent-living community in Watervliet, will hold a free talk on "jihad and terrorism" Jan. 20, 6:30 p.m. Shaker Pointe has also been recognized as the best independent living facility by Senior Housing News' national 2014 Architecture & Design Awards. By: Kate Blain

  • SEO in 2015: Trends and Tips for Small Businesses

    SEO in 2015: Trends and Tips for Small Businesses

    January 13, 2015

    Under these conditions, it's tempting to refresh or rethink your SEO strategy every Jan. 1. But SEO experts say that the basics of "white hat" (or Google sanctioned) SEO tactics don't change that much. By: James A. Martin

  • The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers

    The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers

    January 13, 2015

    In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help demonstrate the value of your work to supervisors or clients. I compiled and reviewed an extensive list of analytics programs for SEO and social media. I’m sharing what resulted in this column. By: John Lincoln

  • Top Digital Analytics Trends for 2015

    Top Digital Analytics Trends for 2015

    January 7, 2015

    With our rising digital budget, we’ve found a growing need for using analytics to measure success. Like most startups, Megalytic needs to carefully watch our spending and analytics help us make sure that the dollars we spend on digital strategies are bringing us a return. By: Mark Hansen

  • The Real Deal: Hacking

    The Real Deal: Hacking

    January 6, 2015

    Investigative reporter, Jennifer Lewke, takes a look inside the Center for Internet Security.

  • 8 tips to improve cyber security in the New Year

    8 tips to improve cyber security in the New Year

    December 29, 2014

    Some of the cyber incidents we dealt with in 2014 include malware infections, compromised servers, and ransomware, to name a few. We can expect more of the same in 2015. By: William Pelgrin

  • Secure your new tech toys against hacking

    Secure your new tech toys against hacking

    December 25, 2014

    We're all excited to try out new gadgets as soon as we rip them from the packaging. But William Pelgrin, president and CEO of the Center for Internet Security, warns that it can be dangerous to fire up a digital device without first making sure you're protected from the threat of hackers. By: Amanda Schupak

  • Shaker Pointe senior living design wins 'best' award

    Shaker Pointe senior living design wins 'best' award

    December 24, 2014

    Whatever it was, Shaker Pointe at Carondelet was recognized this month as the best independent living facility by Senior Housing News, which awarded it the publication's 2014 Architecture & Design award. By: Eric Anderson

  • 5 counterintuitive ways to protect against hackers

    5 counterintuitive ways to protect against hackers

    December 23, 2014

    William Pelgrin, president and CEO of the Center for Internet Security, says that access to sensitive data should only be given to those who have a business need for it, regardless of where they fall in the organizational structure. That means the executives shouldn't be able to get into any part of a company's system just because they're at the top of the org chart. To the contrary, that's a most dangerous proposition. By: Amanda Schupak

  • Blankets a comfort for those in need

    Blankets a comfort for those in need

    December 17, 2014

    In 2013, Halloran, who is 28, used the experience as motivation to found Twill, a startup company based in Albany providing homeless, sick and hospitalized children with 100 percent organic cotton blankets. For every $60 blanket purchased from Twill, one is donated to a sick child affiliated with any of Twill's partner organizations. By: Monique Hampton

  • Albany startup raises $10,000 through Kickstarter

    Albany startup raises $10,000 through Kickstarter

    December 16, 2014

    An Albany, New York area startup that makes blankets and donates its products to needy children, raised $10,000 this week through Kickstarter in an online crowd-funding campaign. Twill designs and manufactures blankets with the model that for every one sold, another is donated to a child that is homeless, battling an illness or experiencing temporary hardship. By: Chelsea Diana

  • How To Get Workplaces To Work Out Together

    How To Get Workplaces To Work Out Together

    December 8, 2014

    We struggle to find time during the day to fit in a workout. But some offices are encouraging their employees to take the time to exercise. We discuss workplace workouts and hear from co-workers who work out together about why this is beneficial. By: Caroline Modarressy-Tehrani

  • SEEN: TEDxAlbany event

    SEEN: TEDxAlbany event

    December 5, 2014

    Were you Seen at the sold-out TEDxAlbany event listening to talks from 14 different experts, authors and 'all around interesting people' at Overit in Albany on Thursday? By: Era Bushati

  • Local Startup, Twill, Partners with Coming Together for Katilin